Jonathan Vasconcelos

Available to hire

Hello! I’m a designer with 14 years of experience in visual communication and packaging design.

About

Hello! I’m a designer with 14 years of experience in visual communication and packaging design. My goal is to create value for brands and people through effective and innovative visual communication.
My background and experience as an art director allow me to develop tailored projects for each client — from logo creation to the design of full advertising campaigns. In recent years, I’ve focused my career on packaging design, developing a unique perspective on how packaging can communicate a brand’s value.
If you’re looking for an experienced and dedicated creative professional, feel free to get in touch.

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  • Joined December 2025

Industry experience

  • Consumer Goods
  • Transportation & Logistics
  • Healthcare

Projects · 6

Work experience· 4 roles

Senior Graphic Designer · MotivaOct 2024 – Dec 2025 · 1 yr 3 mos

Responsible for the visual communication of metro and train stations across São Paulo’s Lines 4, 5, 8, and 9. Development of station signage, wayfinding systems, and visual materials. Creation of awareness campaigns, seasonal event communication, and internal engagement materials. Support for corporate teams in the rollout and adaptation of institutional and marketing campaigns across multiple channels.

Senior Graphic Designer · Linea AlimentosApr 2021 – Oct 2024 · 3 yrs 7 mos

Lead the design team, overseeing creative processes and ensuring visual consistency across brands and product lines. Creation, development, and final artwork preparation for packaging design. Development of Key Visuals (KVs) for product launches and marketing initiatives. Creative support for sales and commercial materials. Branding development aligned with the company’s institutional visual communication.

Graphic Designer · Pernod Ricard BrazilSep 2019 – Sep 2020 · 1 yr 1 mo

Creation of menus for promotional actions and brand experiences. Development and adaptation of Key Visuals (KVs) for social media, advertisements, and banners for partner e-commerce platforms.

Graphic Designer/ Freelancer · Voraz StudioJan 2013 – Dec 2019 · 7 yrs

Education

Graphic Design · Universidade Paulista UNIP2009 – 2010

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