Available to hire
I’m a Lead Designer with a strong track record of transforming ideas into user-centered designs. Since 2021, I’ve been guiding cross-functional teams at Atak Interactive, delivering web, motion, and print projects, and driving a company-wide rebrand with cohesive design systems.
I earned a BA in Graphic Design New Media from the University of the Creative Arts Epsom and a National Diploma in Graphic Design from City College Norwich. I love crafting responsive, accessible experiences that balance aesthetics and business goals.
Experience Level
Work Experience
Lead Designer at Atak Interactive
January 1, 2021 - PresentLed cross-functional teams in delivering web, motion, and print projects, applying design thinking methodologies to solve user and business challenges. Spearheaded a company-wide rebranding, developing cohesive design systems to ensure consistency across digital and print touchpoints. Integrated responsive design best practices to optimize user experiences across mobile and desktop platforms. Directed layout design for marketing campaigns and internal collateral.
UI/UX Designer at Kern & Lead
December 31, 2019 - October 20, 2025Contributed to product strategy through design thinking, collaborating on checkout flows, wireframes, and user interfaces. Focused on seamless user journeys and implemented responsive design to enhance usability on mobile devices. Worked closely on layout design and visual hierarchy to support clarity and conversion.
Digital Designer at Aviva
December 31, 2017 - October 20, 2025Led the UX direction for HSBC's 'Self-select Insurance App,' utilizing design thinking to streamline user flow and interaction. Developed wireframes and interfaces with a focus on responsive design. Designed insurance journeys for M&S Bank and marketing pages for Aviva, ensuring all layout design met accessibility and brand standards.
Creative Director at Beyond Analysis
December 31, 2016 - October 20, 2025Redesigned the 'Quick and Easy' web app, enhancing engagement through intuitive UI grounded in design thinking. Delivered layout design and supporting assets like websites and infographics. Introduced early design systems to support scalable branding efforts across digital platforms.
UI/UX Designer at Kern & Lead
January 1, 2018 - January 1, 2019Contributed to product strategy through design thinking, collaborating on checkout flows, wireframes, and user interfaces. Focused on seamless user journeys and implemented responsive design to enhance usability on mobile devices. Worked closely on layout design and visual hierarchy to support clarity and conversion.
Digital Designer at Aviva
January 1, 2016 - January 1, 2017Led the UX direction for HSBC's 'Self-select Insurance App,' utilizing design thinking to streamline user flow and interaction. Developed wireframes and interfaces with a focus on responsive design. Designed insurance journeys for M&S Bank and marketing pages for Aviva, ensuring all layout design met accessibility and brand standards.
Creative Director at Beyond Analysis
January 1, 2015 - January 1, 2016Redesigned the 'Quick and Easy' web app, enhancing engagement through intuitive UI grounded in design thinking. Delivered layout design and supporting assets like websites and infographics. Introduced early design systems to support scalable branding efforts across digital platforms.
Education
BA in Graphic Design New Media at University of the Creative Arts Epsom
January 1, 2009 - January 1, 2012National Diploma in Graphic Design at City College Norwich
January 1, 2007 - January 1, 2009BA in Graphic Design New Media at University of the Creative Arts Epsom
January 1, 2009 - December 31, 2012National Diploma in Graphic Design at City College Norwich
January 1, 2007 - January 1, 2009Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Financial Services
Experience Level
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