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I'm a Brand and UX Designer with 10+ years of experience leading creative work across identity systems, digital products, and user experience design. I bring strategic thinking and craft to building brands, designing interfaces, and guiding cross-functional teams across in-house, agency, and startup environments. I'm passionate about work where design has a real stake in the outcome, comfortable conducting user research and translating insights into brand strategy, UI systems, and production workflows, while collaborating with developers, product managers, marketing teams, and executive leadership.…I'm a Brand and UX Designer with 10+ years of experience leading creative work across identity systems, digital products, and user experience design. I bring strategic thinking and craft to building brands, designing interfaces, and guiding cross-functional teams across in-house, agency, and startup environments. I'm passionate about work where design has a real stake in the outcome, comfortable conducting user research and translating insights into brand strategy, UI systems, and production workflows, while collaborating with developers, product managers, marketing teams, and executive leadership.

Jonathan Rodriguez

PRO

Graphic Designer, Brand Designer, UI Designer, +5

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I'm a Brand and UX Designer with 10+ years of experience leading creative work across identity systems, digital products, and user experience design. I bring strategic thinking and craft to building brands, designing interfaces, and guiding cross-functional teams across in-house, agency, and startup environments. I'm passionate about work where design has a real stake in the outcome, comfortable conducting user research and translating insights into brand strategy, UI systems, and production workflows, while collaborating with developers, product managers, marketing teams, and executive leadership.…I'm a Brand and UX Designer with 10+ years of experience leading creative work across identity systems, digital products, and user experience design. I bring strategic thinking and craft to building brands, designing interfaces, and guiding cross-functional teams across in-house, agency, and startup environments. I'm passionate about work where design has a real stake in the outcome, comfortable conducting user research and translating insights into brand strategy, UI systems, and production workflows, while collaborating with developers, product managers, marketing teams, and executive leadership.

Available to hire

Overland Park, United States

I’m a Brand and UX Designer with 10+ years of experience leading creative work across identity systems, digital products, and user experience design. I bring strategic thinking and craft to building brands, designing interfaces, and guiding cross-functional teams across in-house, agency, and startup environments.

I’m passionate about work where design has a real stake in the outcome, comfortable conducting user research and translating insights into brand strategy, UI systems, and production workflows, while collaborating with developers, product managers, marketing teams, and executive leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Graphic Designer at GO Project

January 1, 2022 - Present

Lead creative direction for brand, product, and digital initiatives across three sub-brands serving national and global audiences. Built complete brand identity systems, visual guidelines, and design standards used across web, print, social, and events. Directed and executed UI/UX design for websites and digital experiences, including component libraries and responsive layouts. Produced production-ready graphics, iconography, and digital assets for marketing, product, and development teams. Managed version control, file systems, asset exports, and quality assurance across fast-moving cross-functional workflows. Collaborated with engineers, writers, and leadership to align creative strategy with organizational goals.

Graphic Designer at The Austin Stone

January 1, 2019 - January 1, 2022

Designed branding and marketing assets for church-wide communications, programs, and events, delivering cohesive visuals for multi-campus initiatives.

Graphic Designer & Videographer at Fellowship

January 1, 2018 - January 1, 2019

Created branding, video, and print assets for ministries; collaborated with directors and leaders to deliver on tight deadlines; produced weekly digital and print graphics for services and communications.

Graphic Designer (Freelance/Contract) at Self-Employed / Freelance

January 1, 2015 - Present

Provided brand identity, UI assets, marketing graphics, and production-ready files for nonprofits, startups, musicians, and small businesses across web, print, and social channels; managed project timelines and client communications.

Creative Director at GO Project

January 1, 2022 - January 1, 2026

Led creative strategy and visual direction for a national nonprofit serving global audiences across three sub-brands. Directed brand identity development, digital product design, and marketing initiatives while managing design systems and cross-functional creative workflows.

Senior Graphic Designer at The Austin Stone

January 1, 2019 - January 1, 2022

Directed visual design and production for a multi-campus church organization, including large-format campaigns, curriculum design, event branding, and digital/print assets across five campuses. Established image workflows and ensured brand consistency across high-volume touchpoints.

Graphic Designer & Videographer at Fellowship Fayetteville

January 1, 2018 - January 1, 2019

Led weekly creative production for church services, events, and communications. Produced digital/print graphics, sermon series branding, and multimedia assets; managed photography and video editing to support live worship and teaching experiences.

Brand & Graphic Designer (Freelance/Contract) at Remote + Kansas City, MO

January 1, 2015 - Present

Provided brand identity, UI/UX design, and production-ready assets for nonprofits, startups, musicians, and small businesses. Led complete project lifecycles from strategy to delivery across web, print, and social platforms.

Brand and Creative Designer at Freelance / Studio Practice

January 1, 2015 - Present

Independent design practice serving nonprofits, startups, musicians, and small businesses across brand identity, digital design, and creative production. Delivered brand identity systems, visual guidelines, and multi-platform assets; led project lifecycles from discovery to handoff.

Creative Lead – Strong Family Sub-Brand and Digital Experience at GO Project

January 1, 2023 - January 1, 2026

Led end-to-end creative direction for Strong Family, an international child welfare initiative operating across 10 countries. Built brand system from scratch, conducted stakeholder interviews, informed website UX decisions, and prepared LMS program branding. Served as creative stakeholder alongside an external agency to design and brand a global LMS program.

UX Research and Brand Designer at Curbpage

January 1, 2025 - Present

Led foundational UX research and brand design for a pre-launch real estate CRM and project management platform. Conducted discovery interviews with realtors and stakeholders; defined product positioning; built brand identity and initial UI design; created low to high fidelity wireframes and prototypes to validate interactions.