Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Oromo
Fluent
Amharic
Advanced
English
Advanced
Work Experience
Communication Officer (UNICEF – National Multi-Sectoral Nutrition Coordination Office) at UNICEF
October 1, 2024 - PresentLed strategic communication and advocacy efforts for Ethiopia’s national nutrition agenda. Managed development of digital and traditional media content (infographics, success stories, reports, and donor briefs). Coordinated public engagement events, national campaigns, and media briefings, and strengthened visibility of the nutrition coordination unit through media partnerships and cross-sector collaboration. Developed media packs, supported press relations, and documented/archived communication outputs for institutional learning, reporting, and training needs assessment. Provided staff/stakeholder capacity-building support through workshops on advocacy and communications, and supported cross-unit initiatives.
Media Production Specialist (UNICEF – Ministry of Health, Public Relations Directorate) at UNICEF
July 1, 2019 - October 1, 2024Produced and supported public health communications initiatives focused on immunization, maternal health, and disease prevention. Delivered multimedia outputs such as PSAs, documentaries, and promotional materials for broadcast and digital distribution. Supported emergency communication planning and content delivery during health crises. Helped implement communication policy and advised senior leadership on PR strategies, including development of media kits, press releases, and spokesperson briefs, with structured documentation of communication outputs.
Program Manager at Mo’a Television
October 1, 2018 - January 31, 2019Managed programming for a television channel with responsibilities that included editorial oversight and production coordination for content aligned with social development and education goals.
Producer Trainer at BBC Media Action
February 1, 2016 - September 30, 2018Coordinated training for regional radio producers on editorial standards, audio production, and audience engagement. Produced weekly radio magazine programs on civic education, governance, health, and social issues. Created culturally relevant PSAs addressing sensitive topics in accessible formats. Mentored partner radio stations through site visits to strengthen ethical and quality production, and gathered/wrote/delivered daily news stories for regional and national broadcasts. Conducted live reports and interviews, translated international news to local dialects, and hosted entertainment/talk show segments to increase audience engagement. Served as interim program coordinator during editorial shifts and supported team leadership for reporters.
Senior Reporter at Fana Broadcasting Corporation (FBC)
May 1, 2013 - February 1, 2016Reported news for broadcast across regional and national audiences, including gathering and writing stories and conducting interviews and live reports. Produced radio/video content aligned with editorial standards and audience expectations, translating relevant developments for wider public understanding.
Education
MA in Multimedia journalism at Addis Ababa University
January 11, 2030 - September 7, 2026BA in Journalism and Communication at Wolega University
January 11, 2030 - September 7, 2026Reuters Certificate in Digital Journalism at Reuters
January 11, 2030 - September 7, 2026ALX African youth leadership at ALX
January 11, 2030 - September 7, 2026Certificate in Virtual assistant at ALX
January 11, 2030 - September 7, 2026TOM school of video and photography at TOM school
January 11, 2030 - September 7, 2026Certificate in Video and cinematography at Albert Institute
January 11, 2030 - September 7, 2026Qualifications
Reuters Certificate in Digital Journalism
January 11, 2030 - September 7, 2026ALX African youth leadership
January 11, 2030 - September 7, 2026Certificate in Virtual assistant
January 11, 2030 - September 7, 2026Certificate in Video and cinematography
January 11, 2030 - September 7, 2026Industry Experience
Healthcare, Government, Media & Entertainment, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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