Jood Al Otaibi

Led multi-channel social campaigns from planning through execution using audience insights, trend research, and performance data to improve reach, engagement, and brand visibility. Identified emerging trends and audience insights to shape campaign direction and creative output. Coordinated with committee members to manage content schedules and ensure timely delivery. Increased Instagram reach from 10K to 100K+ monthly through strategic content planning, testing, and optimization. Analyzed campaign performance using Instagram and TikTok insights and translated data into actionable improvements.

Created and planned social-first, engaging content formats aligned with brand identity and relevant trends. Worked cross-functionally with marketing teams, event organizers, and student societies to ensure campaigns were delivered on time and aligned with objectives. Managed campaign timelines, content production, and stakeholder feedback to support smooth execution from concept to launch. Used audience insights and platform analytics to guide content direction and optimize campaign performance. Produced visually engaging branded content using Adobe Creative Suite while maintaining consistent messaging and visual identity.

Maintained and updated channel assets including cover photos, banners, profile information, link-in-bio tools, and social commerce features. Supported email marketing activities by contributing to campaign messaging, customer engagement strategies, and performance tracking (open and click-through rates). Used analytics tools such as Instagram Insights and Meta Business Suite to monitor performance and optimize content based on audience behavior. Managed content calendars and scheduling to ensure consistent brand presence and timely campaign delivery, while building customer relationships through community management and responsive communication.