Joray Magbanua

Operating as a sole trader, creating user-generated content (UGC) and digital content for brands across social media platforms. Services include product reviews, branded content, short-form video, and social media content creation for use in organic and paid campaigns. Collaborating with brands to produce authentic, high-converting content tailored to target audiences.

Built and managed a lifestyle social media platform, growing an engaged Instagram audience to 29K+ followers through organic content strategy and audience engagement. Planned, created, and published 1,000+ pieces of content including short-form video, photography, reels, stories, and branded campaigns. Collaborated with brands to deliver sponsored social media campaigns, UGC content, and promotional partnerships aligned with brand objectives. Managed content calendars, content scheduling, and platform consistency to maintain audience engagement and brand identity. Used Instagram Insights and performance analytics to optimise content performance, engagement rates, and audience growth. Produced engaging visual and written content tailored for social media algorithms and paid campaign amplification. Managed community engagement through audience interaction, comments, DMs, and relationship-building with followers and brands.

Supported promotional activities for a leading entertainment agency specialising in tribute acts, DJs, and live sound events. Assisted with public relations, video editing, and photography to support marketing and promotional campaigns across digital platforms.