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I am a digital creative strategist based in New York, passionate about managing and optimizing web content, user journeys, and brand storytelling across various digital platforms. I thrive on collaboration with design, marketing, and development teams to elevate online engagement and performance. My journey in digital strategy has allowed me to develop a diverse skill set, empowering brands to communicate their narratives effectively and connect meaningfully with their audiences.…I am a digital creative strategist based in New York, passionate about managing and optimizing web content, user journeys, and brand storytelling across various digital platforms. I thrive on collaboration with design, marketing, and development teams to elevate online engagement and performance. My journey in digital strategy has allowed me to develop a diverse skill set, empowering brands to communicate their narratives effectively and connect meaningfully with their audiences.

Jordan Arruda

Brand Designer, Content Strategist, Graphic Designer, +2

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I am a digital creative strategist based in New York, passionate about managing and optimizing web content, user journeys, and brand storytelling across various digital platforms. I thrive on collaboration with design, marketing, and development teams to elevate online engagement and performance. My journey in digital strategy has allowed me to develop a diverse skill set, empowering brands to communicate their narratives effectively and connect meaningfully with their audiences.…I am a digital creative strategist based in New York, passionate about managing and optimizing web content, user journeys, and brand storytelling across various digital platforms. I thrive on collaboration with design, marketing, and development teams to elevate online engagement and performance. My journey in digital strategy has allowed me to develop a diverse skill set, empowering brands to communicate their narratives effectively and connect meaningfully with their audiences.

Available to hire

I am a digital creative strategist based in New York, passionate about managing and optimizing web content, user journeys, and brand storytelling across various digital platforms. I thrive on collaboration with design, marketing, and development teams to elevate online engagement and performance. My journey in digital strategy has allowed me to develop a diverse skill set, empowering brands to communicate their narratives effectively and connect meaningfully with their audiences.

Skills

Language

English

Fluent

Work Experience

Freelance Brand & Digital Designer at Self-Employed

February 1, 2024 - Present

Developed cohesive brand identity systems and designed marketing and digital assets. Managed creative workflows and improved online brand presentation.

Digital Content Strategist / Brand Experience Designer at Julia Balfour, Integrated Creative Agency

February 1, 2019 - January 31, 2024

Managed digital content across CMS platforms and structured website content to improve user experience. Conducted analyses and created wireframes to support new product launches.

Junior Content Strategist at Julia Balfour, Integrated Creative Agency

August 1, 2016 - January 31, 2019

Supported senior strategists in developing content frameworks and conducted research to improve user engagement and content hierarchy.

Operations Manager at Julia Balfour, Integrated Creative Agency

March 1, 2015 - July 31, 2016

Managed office duties and internal operations to streamline project delivery. Acted as a client liaison for successful project execution.