Experience Level
Language
Portuguese
Fluent
English
Fluent
Work Experience
Senior Media Buyer at Colégio Equação Certa
January 1, 2021 - December 31, 2022Led data-driven media buying and cross-channel campaigns, optimizing performance across Meta, Google, TikTok and other platforms for a school client; built detailed performance dashboards; delivered ROI-focused insights; conducted weekly performance reviews and strategic planning.
Senior Media Buyer at Bonafante Dental Clinic
June 1, 2022 - June 30, 2023Managed paid media campaigns across multiple platforms, optimized budgets, and produced weekly performance reports. Collaborated with stakeholders on budgeting and creative testing to improve campaign outcomes.
Senior Media Buyer at TR FG O Estratégias de Comunicação
June 1, 2024 - PresentLeads multi-channel paid media across Meta, Google, TikTok, and other platforms. Built data-driven optimization strategies, delivered ROAS improvements, and generated strategic reports with insights and next steps. During the national launch of 99Food, monitored campaigns with monthly spend exceeding US$4 million.
Senior Media Buyer at TRF GO Estratégias de Comunicação
June 1, 2024 - PresentStrategic media buyer for TRF GO; since Jun 2024 to present; oversee over R$100,000 in paid media per month; conduct media investment analyses (~US$50k per country per month) and propose data-driven optimization strategies; supported national launch of 99Food; monitored performance of multiple campaigns (monthly investments > US$4 million during the launch); built strategic reports and insights for sustainable growth across LATAM and Egypt.
Senior Media Buyer at TRFCO Estratégias de Comunicação
January 1, 2024 - PresentManaged paid campaigns across Meta, Google, and TikTok platforms. This role involved strategy development, optimization, and creative testing. Notable achievements include significant cost reductions and improved campaign performance.
Media Buyer & Growth Consultant at ACT Med
January 1, 2025 - PresentLed acquisition strategy, increasing lead volume by 7x while reducing cost significantly. My role involved identifying bottlenecks across marketing channels and collaborating with sales teams for improvements.
Growth Consultant at ACT Med
January 1, 2025 - PresentIncreased lead acquisition by 7x while significantly reducing costs, identifying bottlenecks in marketing and sales funnels.
Media Buyer at Bonfate Clinics
January 1, 2024 - PresentGenerated 35x ROAS with low-budget acquisition strategies. Created campaigns from scratch and validated them.
Media Buyer at Grupo CEV
January 1, 2024 - PresentReduced CPL from $20 to $1.15 through targeted campaigns and funnel optimization, enhancing lead quality and conversion rates.
Performance Analyst at Food Delivery App Launch
January 1, 2024 - PresentAnalyzed and optimized media across Meta, Google, and TikTok, delivering actionable insights to improve campaign effectiveness.
Education
Qualifications
Facebook Ads Certification
January 1, 2024 - March 27, 2026Google Ads Certification
April 1, 2024 - March 27, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Other, Healthcare
Experience Level
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