Hi, I’m Jordan Meireles, a Senior Media Buyer with a track record of data-driven growth across LATAM and beyond. I design and optimize paid media strategies that generate consistent leads and sales while building long-term brand equity and audience trust. From leading multi-channel campaigns at Colégio Equação Certa to scaling performance for TRFGO and 99Food launches, I focus on investment efficiency and sustainable growth. I love turning numbers into actionable insights and collaborating with teams to push creative optimization and rigorous testing.…

Jordan Meireles

Hi, I’m Jordan Meireles, a Senior Media Buyer with a track record of data-driven growth across LATAM and beyond. I design and optimize paid media strategies that generate consistent leads and sales while building long-term brand equity and audience trust. From leading multi-channel campaigns at Colégio Equação Certa to scaling performance for TRFGO and 99Food launches, I focus on investment efficiency and sustainable growth. I love turning numbers into actionable insights and collaborating with teams to push creative optimization and rigorous testing.…

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Skills

Experience Level

Language

Portuguese
Fluent
English
Advanced

Work Experience

Senior Media Buyer at Colégio Equação Certa
January 1, 2021 - December 31, 2022
Led data-driven media buying and cross-channel campaigns, optimizing performance across Meta, Google, TikTok and other platforms for a school client; built detailed performance dashboards; delivered ROI-focused insights; conducted weekly performance reviews and strategic planning.
Senior Media Buyer at Bonafante Dental Clinic
June 1, 2022 - June 30, 2023
Managed paid media campaigns across multiple platforms, optimized budgets, and produced weekly performance reports. Collaborated with stakeholders on budgeting and creative testing to improve campaign outcomes.
Senior Media Buyer at TR FG O Estratégias de Comunicação
June 1, 2024 - Present
Leads multi-channel paid media across Meta, Google, TikTok, and other platforms. Built data-driven optimization strategies, delivered ROAS improvements, and generated strategic reports with insights and next steps. During the national launch of 99Food, monitored campaigns with monthly spend exceeding US$4 million.
Senior Media Buyer at TRF GO Estratégias de Comunicação
June 1, 2024 - Present
Strategic media buyer for TRF GO; since Jun 2024 to present; oversee over R$100,000 in paid media per month; conduct media investment analyses (~US$50k per country per month) and propose data-driven optimization strategies; supported national launch of 99Food; monitored performance of multiple campaigns (monthly investments > US$4 million during the launch); built strategic reports and insights for sustainable growth across LATAM and Egypt.

Education

Add your educational history here.

Qualifications

Facebook Ads Certification
January 1, 2024 - March 27, 2026
Google Ads Certification
April 1, 2024 - March 27, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other

Skills

Experience Level