I’m Jordan Rio — a Creative Director and multidisciplinary creative with 10+ years of experience across filmmaking, video editing, photography, graphic design, branding, social media, and digital strategy. My career has taken me from independent productions and artist campaigns to touring, major-label music projects, hospitality brands, and entrepreneurial ventures. Along the way, I’ve created work in environments connected to Atlantic Records, Equity Distribution, Dreamchasers, touring artists, hotels, emerging brands, and local businesses. What makes my approach different is that I don’t see creative disciplines as separate boxes. A brand identity influences the photography. Photography influences the campaign. The campaign influences the website. The website influences how someone experiences the business. I look at the entire picture and help determine what direction the story should take. I can step into a project at the strategy level and help establish the creative direction, then pick up the camera, open the edit, design the assets, or build the digital experience needed to execute it. Whether you need a brand identity, commercial, music video, photography campaign, social content, website, or someone to help make sense of the bigger creative picture, my goal is the same: Find the direction. Build the story. Create something that moves people. You bring the destination. I’ll help find the way. May your work always help someone find their way.…

Jordan Rio

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5.0 (1 review)

I’m Jordan Rio — a Creative Director and multidisciplinary creative with 10+ years of experience across filmmaking, video editing, photography, graphic design, branding, social media, and digital strategy. My career has taken me from independent productions and artist campaigns to touring, major-label music projects, hospitality brands, and entrepreneurial ventures. Along the way, I’ve created work in environments connected to Atlantic Records, Equity Distribution, Dreamchasers, touring artists, hotels, emerging brands, and local businesses. What makes my approach different is that I don’t see creative disciplines as separate boxes. A brand identity influences the photography. Photography influences the campaign. The campaign influences the website. The website influences how someone experiences the business. I look at the entire picture and help determine what direction the story should take. I can step into a project at the strategy level and help establish the creative direction, then pick up the camera, open the edit, design the assets, or build the digital experience needed to execute it. Whether you need a brand identity, commercial, music video, photography campaign, social content, website, or someone to help make sense of the bigger creative picture, my goal is the same: Find the direction. Build the story. Create something that moves people. You bring the destination. I’ll help find the way. May your work always help someone find their way.…

Available to hire

I’m Jordan Rio — a Creative Director and multidisciplinary creative with 10+ years of experience across filmmaking, video editing, photography, graphic design, branding, social media, and digital strategy.
My career has taken me from independent productions and artist campaigns to touring, major-label music projects, hospitality brands, and entrepreneurial ventures. Along the way, I’ve created work in environments connected to Atlantic Records, Equity Distribution, Dreamchasers, touring artists, hotels, emerging brands, and local businesses.
What makes my approach different is that I don’t see creative disciplines as separate boxes. A brand identity influences the photography. Photography influences the campaign. The campaign influences the website. The website influences how someone experiences the business. I look at the entire picture and help determine what direction the story should take.
I can step into a project at the strategy level and help establish the creative direction, then pick up the camera, open the edit, design the assets, or build the digital experience needed to execute it.
Whether you need a brand identity, commercial, music video, photography campaign, social content, website, or someone to help make sense of the bigger creative picture, my goal is the same:
Find the direction. Build the story. Create something that moves people.
You bring the destination. I’ll help find the way.
May your work always help someone find their way.

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Language

English
Fluent

Work Experience

Social Media Manager, Web Developer, General Manager & Digital Strategist at Gauntlet Private Investments
April 1, 2022 - October 1, 2023
Managed social media, developed and maintained websites, operated as General Manager of The Guest House, and led digital strategy across multiple hospitality properties. Created content, strengthened brand identity, and supported marketing initiatives designed to grow audience engagement and revenue.
Photographer & Graphic Designer at Equity Distribution / Roc Nation
January 1, 2020 - January 1, 2020
Created photography and graphic design assets for an engagement with Equity Distribution and Roc Nation.
Tour Photographer & BTS Content Creator at Dreamchasers — Calboy / 20K Media Group
January 1, 2019 - January 1, 2019
Captured tour photography and behind-the-scenes content for Calboy and Dreamchasers.
BTS Photographer & Videographer at A Boogie wit da Hoodie — Artist 2.0 / 20K Media Group / Atlantic Records
January 1, 2019 - January 1, 2019
Provided behind-the-scenes photography and videography for the Artist 2.0 project.
Director, Filmmaker & Editor at Mike Flowz — #EverybodyDummin
January 1, 2018 - January 1, 2018
Directed, filmed, and edited the #EverybodyDummin project.
Red Zone Specialist / Specialist at Apple
August 1, 2015 - June 1, 2018
Delivered high-level customer service while developing communication, problem-solving, and technical skills in a fast-paced, team-driven environment.
Creative Director & Multidisciplinary Creative at Jordan Rio
June 1, 2015 - Present
Directs, produces, and edits visual content for artists, brands, businesses, and events. Creates campaigns, music videos, promotional content, brand identities, and digital strategies. Collaborates with clients across music, hospitality, retail, and entrepreneurial ventures to bring ideas to life through visual storytelling.
Self-Employed at Jordan Rio
June 1, 2015 - Present
I help people and businesses find direction through visual storytelling. For more than ten years, I’ve worked across graphic design, branding, video production, photography, editing, and digital content—taking ideas from an early concept to a finished visual identity or story. My work has taken me across different industries, places, and creative environments, but the objective remains the same: understand where a client is trying to go, find the clearest visual path forward, and create work that helps them get there. My approach combines creative direction with hands-on production, allowing me to develop the idea, design the visual language, capture the imagery, edit the story, and help shape how it lives digitally. May your work always help someone find their way.

Education

Computer-Aided Drafting & Design (CADD) at Howell Cheney Technical High School
August 1, 2008 - June 30, 2011
Studied Computer-Aided Drafting & Design and earned a certification in CADD. The program developed my foundation in technical design, visual planning, precision, and translating concepts into structured visual solutions.
Computer-Aided Drafting & Design (CADD) at Howell Cheney Technical High School
January 1, 2008 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Retail, Professional Services, Other
    A Boogie Wit da Hoodie — “King of My City” | Behind the Scenes
    THE PROJECT Behind-the-scenes content captured during the production of A Boogie Wit da Hoodie’s “King of My City” music video. THE WORK I documented the production from behind the scenes, capturing the environment, creative process, and moments surrounding the music video shoot. The footage was edited into a fast-paced BTS recap that gives viewers an inside look at the making of the visual. THE CONTEXT The project was created during my work around A Boogie Wit da Hoodie’s Artist 2.0 era, where I helped document key moments through photography and video content.…
    A Boogie wit da Hoodie — Artist 2.0 | BTS Photography & Video
    THE PROJECT During the rollout of A Boogie wit da Hoodie’s Artist 2.0, I was brought in through 20K Media Group / Atlantic Records to document key moments surrounding the project through behind-the-scenes photography and video. THE BEARING The goal was to capture what existed outside the finished product—the movement, personalities, environments, and moments happening around the artist as the album campaign unfolded. THE APPROACH My first assignment took place during a music video production throughout the Bronx, capturing BTS photography and video aboard and around a train, at the staircase made famous by Joker, and outside Yankee Stadium. I was later brought back to document A Boogie with journalist Elliott Wilson during an in-vehicle interview production, capturing photography and video around the conversation and production. The final assignment took me to the Artist 2.0 album-release celebration hosted by DJ Akademiks, where I documented the night through photography and video. Across each environment, my approach was to remain aware of the production happening around me while looking for the unscripted moments that helped tell the larger story. THE RESULT The work contributed visual documentation to multiple moments surrounding the Artist 2.0 rollout. One of my photographs from the music-video production was selected for use as the YouTube thumbnail for the official music video. MY ROLE Behind-the-Scenes Photographer Videographer Visual Storytelling / Content Capture May your work always help someone find their way.…
    Double Down Clothing E-Commerce Website
    https://www.twine.net/signin THE PROJECT A complete e-commerce website created for Double Down Clothing, a streetwear brand built around resilience, commitment, and the idea of doubling down on yourself when the odds are against you. THE BEARING The goal wasn't simply to put clothing online. The website needed to give the brand a digital home—a place where its identity, products, photography, and philosophy could exist as one experience. I approached the site as both a storefront and a brand environment, building the experience around the attitude of Double Down while keeping the path from discovery to purchase clear. THE WORK I designed and built the website experience, organizing the brand's collections and products into an e-commerce structure while integrating its visual identity throughout the site. The finished experience brings together product discovery, individual collections, brand storytelling, customer communication, social channels, and online purchasing into one digital destination. The current site includes collections such as DBL DWN Denim, Life's a Gamble, and DD No Excuse, alongside the brand's story and online storefront. Double Down Clothing More than a website, the goal was to create a place where the clothing and the meaning behind it could live together. When life challenges you, double down.…
    Double F Records — Hand-Symbol Logo Design
    THE PROJECT Logo design created for Double F, a record label seeking a recognizable visual identity that could stand on its own without relying on typography. THE BEARING Rather than building the identity around a traditional lettermark, I wanted the two F's in the name to exist inside a single symbol. The solution came from something physical: my own hand. I formed my hand into a gesture that visually creates two F's, photographed the gesture, and used that image as the foundation for the logo. I then hand-drew and refined the silhouette in Adobe Illustrator, reducing the human form into a bold black-and-white mark. What began as a photograph became a symbol. THE WORK I developed the concept, photographed the original hand reference, illustrated the final mark, and refined its proportions so the identity could remain recognizable at different sizes and across different applications. The result is intentionally simple: one hand, two F's, one unmistakable mark.…
    Double Upp — “Stack Not Spend” Jacket Campaign
    THE PROJECT A fashion campaign photographed for the release of Double Upp’s “Stack Not Spend” jacket collection. THE BEARING The clothing already carried a message—money, discipline, ownership, and choosing to build rather than simply consume. The goal was to create photography that made that philosophy feel like part of the lifestyle, not just words printed on a jacket. Shot at night in an urban environment, I used available city light, storefronts, reflections, architecture, and multiple models to build a visual world around the collection. The red, white, and teal tones became part of the campaign’s identity while the compositions moved between product details, individual portraits, and group imagery. THE WORK I handled the photography and visual direction of the shoot, creating a collection of images designed to introduce the jackets while giving the brand a stronger visual presence. The result was more than product photography—it was a campaign built around an idea: Stack. Don’t spend.…
    Merch Island — Merchandise Drop Commercial
    THE PROJECT A commercial created to introduce a new merchandise drop through an original creative concept: Merch Island. THE BEARING Rather than simply displaying the new merchandise, I wanted the release to have a world of its own—something that could turn a product drop into a visual experience. THE CONCEPT Merch Island became that world. The merchandise wasn't treated as the backdrop of the commercial; it became part of the environment, story and identity of the piece. THE APPROACH I developed the creative concept and carried it through production and post-production, using cinematography, movement, pacing and editing to transform the merchandise release into a short-form visual campaign. THE RESULT A merchandise-drop commercial that does more than showcase product—it gives the release a concept people can enter and remember. MY ROLE Creative Concept • Creative Direction • Videography • Cinematography • Video Editing May your work always help someone find their way.…
    Walmart Troy Pep Rally 2026 — Event Videography & Highlight Film
    THE PROJECT Event coverage for a Walmart pep rally in Troy, Alabama, filmed and edited into an energetic highlight film capturing the people, atmosphere and celebration of the event. THE BEARING The objective wasn't simply to document what happened. I wanted the finished film to preserve what it felt like to be in the room—the energy, reactions, personalities and moments that made the event memorable. THE APPROACH I filmed with the final story already in mind, capturing both the major moments and smaller interactions that communicated the atmosphere of the day. In post-production, I used pacing, music and intentional shot selection to transform the raw event coverage into a cohesive visual recap. THE RESULT A polished event highlight film that turns a one-time experience into something the team can revisit, share and remember. MY ROLE Videography • Cinematography • Video Editing May your work always help someone find their way.…
    #EverybodyDummin — Mike Flowz | Music Video

    THE PROJECT
    #EverybodyDummin by Mike Flowz — a music video filmed and edited by Jordan Rio.
    This project represents one of the things I value most about filmmaking: taking the energy that already exists inside a record and giving it a visual language of its own.
    THE BEARING
    Music videos are more than performance footage. My goal is to find the visual language already living inside the song—the atmosphere, movement, pacing and emotion—and translate it to film.
    THE APPROACH
    I handled both the filming and post-production, allowing the visual direction established behind the camera to continue all the way through the final edit. Shot selection, pacing, transitions and the relationship between the imagery and music were treated as parts of one story rather than separate stages of production.
    THE RESULT
    A finished music video that reflects both the identity of the artist and my approach to visual storytelling: intentional imagery, rhythm and direction.
    MY ROLE
    Videography • Cinematography • Video Editing
    May your work always help someone find their way.

    The Producer Clinic — Event Brand Identity & Creative Direction
    THE PROJECT The Producer Clinic is a recurring music-production experience created by Digiroll and Chill Shump, designed to introduce young people to beat-making and music production while creating a space for adult producers, artists and creatives to connect. THE BEARING The event needed more than a flyer. It needed an identity—something that could feel connected to music culture, work across multiple promotional assets, and become recognizable as The Producer Clinic continues to grow. THE APPROACH I developed a visual direction built around bold typography, high contrast, texture and an intentionally raw creative energy. The identity was designed as a system rather than a single graphic, allowing the same visual language to carry across the logo, event promotion, ticketing information and supporting digital assets. THE RESULT A cohesive visual identity that gave The Producer Clinic its own recognizable world and created a foundation that can continue evolving with future events. MY ROLE Creative Direction • Brand Identity • Logo Design • Graphic Design • Promotional Design May your work always help someone find their way.…