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Hi! I'm Jordan Wray, an illustration lead and art director with 11 years of global experience in design and illustration. I’ve worked across branding, product, publishing, and animation mainly in design and illustration with companies such as Lush Cosmetics, Hallmark Cards, Penguin Random House and more. I enjoy collaborating with creative teams to craft original concepts that tell strong stories and connect with audiences.…Hi! I'm Jordan Wray, an illustration lead and art director with 11 years of global experience in design and illustration. I’ve worked across branding, product, publishing, and animation mainly in design and illustration with companies such as Lush Cosmetics, Hallmark Cards, Penguin Random House and more. I enjoy collaborating with creative teams to craft original concepts that tell strong stories and connect with audiences.

Jordan Wray

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Hi! I'm Jordan Wray, an illustration lead and art director with 11 years of global experience in design and illustration. I’ve worked across branding, product, publishing, and animation mainly in design and illustration with companies such as Lush Cosmetics, Hallmark Cards, Penguin Random House and more. I enjoy collaborating with creative teams to craft original concepts that tell strong stories and connect with audiences.…Hi! I'm Jordan Wray, an illustration lead and art director with 11 years of global experience in design and illustration. I’ve worked across branding, product, publishing, and animation mainly in design and illustration with companies such as Lush Cosmetics, Hallmark Cards, Penguin Random House and more. I enjoy collaborating with creative teams to craft original concepts that tell strong stories and connect with audiences.

Available to hire

Hi! I’m Jordan Wray, an illustration lead and art director with 11 years of global experience in design and illustration. I’ve worked across branding, product, publishing, and animation mainly in design and illustration with companies such as Lush Cosmetics, Hallmark Cards, Penguin Random House and more. I enjoy collaborating with creative teams to craft original concepts that tell strong stories and connect with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Design Lead / Art Director (Mat Leave Cover) at Lush Cosmetics

April 1, 2023 - June 21, 2024

Directed and developed creative design and execution of visual communications. Created and manipulated graphic images, animations, sound, text and film into consolidated multimedia. Provided design standards and guidance on communicating Lush’s brand strategy. Managed art production for all creative assets and assumed final approval role for design projects. Mentored junior and intermediate designers. Collaborated internally and across stakeholders to ensure design coherence. Managed workflow and project lifecycle of creative design. Produced print and digital production art in multiple languages. Ensured adherence to brand style guides, quality checked output, and supported the creative team as required.

Freelancer Design Lead / Art Director at Freelance

January 1, 2016 - March 31, 2023

Collaborated with brands and creative companies to launch new campaigns and products across retail, print, digital, and social platforms. Created original concepts aligned to branding standards and campaign intentions. Directed art and design by creating decks, moodboards, briefing designers, and managing feedback and approvals. Presented creative visions to stakeholders for alignment and sign-off. Oversaw projects including branding, packaging, editorial, children’s publishing, stationery, greetings, gifting, and animation. Supported teams to meet tight deadlines and learned internal processes across diverse client partnerships and markets.

Hallmark Cards Designer at Hallmark Cards

January 1, 2014 - December 31, 2016

Executed design assets delivering on creative direction across branding platforms tailored to consumer profiles. Managed print production, including artwork file setup for colour profiles, cutters, and print files. Designed products such as greeting cards, gifting, stationery, brand marketing, retail signage, digital assets, plush, and photography. Attended conferences on consumer research, design, and trends and delivered findings via workshops and presentations. Collaborated across teams to develop product ranges reflecting sales data. Maintained attention to detail and upheld company standards under tight deadlines.