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I'm a senior marketing and commercial strategist with global experience helping brands, creators and communities grow together. I've led international campaigns, built partnerships across multiple regions, and guided teams that connect creativity with commercial impact. I'm known for calm, people-first leadership and a practical approach that balances creative ideas with clear results. Over the past few years, I've worked with lifestyle, entertainment and creator brands, helping them scale through thoughtful strategy and community-led storytelling. I'm looking for a senior marketing, business development or partnerships role where creativity, collaboration and long-term growth come together.…I'm a senior marketing and commercial strategist with global experience helping brands, creators and communities grow together. I've led international campaigns, built partnerships across multiple regions, and guided teams that connect creativity with commercial impact. I'm known for calm, people-first leadership and a practical approach that balances creative ideas with clear results. Over the past few years, I've worked with lifestyle, entertainment and creator brands, helping them scale through thoughtful strategy and community-led storytelling. I'm looking for a senior marketing, business development or partnerships role where creativity, collaboration and long-term growth come together.

Jordane Keddie

Brand Strategist, Marketing Strategist, Growth Marketer, +3

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I'm a senior marketing and commercial strategist with global experience helping brands, creators and communities grow together. I've led international campaigns, built partnerships across multiple regions, and guided teams that connect creativity with commercial impact. I'm known for calm, people-first leadership and a practical approach that balances creative ideas with clear results. Over the past few years, I've worked with lifestyle, entertainment and creator brands, helping them scale through thoughtful strategy and community-led storytelling. I'm looking for a senior marketing, business development or partnerships role where creativity, collaboration and long-term growth come together.…I'm a senior marketing and commercial strategist with global experience helping brands, creators and communities grow together. I've led international campaigns, built partnerships across multiple regions, and guided teams that connect creativity with commercial impact. I'm known for calm, people-first leadership and a practical approach that balances creative ideas with clear results. Over the past few years, I've worked with lifestyle, entertainment and creator brands, helping them scale through thoughtful strategy and community-led storytelling. I'm looking for a senior marketing, business development or partnerships role where creativity, collaboration and long-term growth come together.

Available to hire

I’m a senior marketing and commercial strategist with global experience helping brands, creators and communities grow together. I’ve led international campaigns, built partnerships across multiple regions, and guided teams that connect creativity with commercial impact.

I’m known for calm, people-first leadership and a practical approach that balances creative ideas with clear results. Over the past few years, I’ve worked with lifestyle, entertainment and creator brands, helping them scale through thoughtful strategy and community-led storytelling. I’m looking for a senior marketing, business development or partnerships role where creativity, collaboration and long-term growth come together.

Skills

Branding

Copywriting

Brand Identity

Experience Level

Branding

Expert

Copywriting

Expert

Brand Identity

Expert

Work Experience

Commercial Manager at Feenix Group

March 1, 2025 - November 19, 2025

Commercialized and marketed a global roster of gaming and entertainment talent, aligning creators with leading brands. Led go-to-market activations with top creators, driving visibility and sales for consumer brands. Managed quarterly profit targets of £75K+ by negotiating partnerships and campaign deals. Planned marketing activations 6+ months ahead to align creators with industry trends and product releases. Worked across social media, gaming, and tech verticals to deliver impactful campaigns.

Global Partnerships Manager at Media Entertainment Gaming

December 1, 2024 - December 1, 2024

Directed influencer marketing and publishing partnerships for global campaigns (UK, US, EU, APAC, LATAM). Released and marketed campaigns with budgets from £50K–£250K+, ensuring commercial return and creative impact. Built cross-functional GTM strategies, aligning marketing, publishing, and creator-led content. Negotiated and closed global deals with brands, securing long-term partnerships. Adapted marketing activities to fit regional audiences, ensuring maximum engagement and growth. Generated $1M+ in profit across two years, balancing analytics-led growth with creative storytelling.

Marketing & Campaigns Lead at ASUS & ROG

October 1, 2022 - October 1, 2022

Owned marketing campaigns for ASUS & ROG, combining social media strategy, influencer activations, and community engagement.

Marketing Specialist at MSI

October 1, 2021 - October 1, 2021

Executed go-to-market product launches for tech and computing hardware. Owned end-to-end GTM campaigns, from messaging to retail activation. Coordinated with global teams, distributors, and channel partners to maximize consumer sales. Created retail promotions and community-facing activities that increased visibility and sell-through. Built campaign tracking and reporting systems to measure ROI and growth.

Marketing Campaigns Manager at ASUS & ROG

October 1, 2022 - October 1, 2022

Owned marketing campaigns for ASUS & ROG, combining social media strategy, influencer activations, and community engagement. Managed national social channels, creating campaigns that drove sales of gaming products and grew community engagement.