Jorge Luiz Nogueira Junior
Growth & Marketing Operations professional with 6+ years of experience driving growth through Performance Marketing, MarTech, Automation, and Data-Driven Strategies.
About
Growth & Marketing Operations professional with 6+ years of experience driving growth through Performance Marketing, MarTech, Automation, and Data-Driven Strategies.
Throughout my career, I have managed over R$2M in media investment, delivering consistent business growth through Google Ads, Meta Ads, Conversion Rate Optimization (CRO), Marketing Automation, and Analytics.
My experience includes achieving ROAS improvements from 5x to 20x, increasing lead generation by more than 350%, and boosting conversions by over 400% through strategic campaign optimization and marketing technology implementation.
I have hands-on experience with Google Tag Manager (including Server-Side Tracking), GA4, CRM integrations, API connections, N8N workflows, lead attribution, and advanced marketing automation systems.
I enjoy bridging the gap between marketing, technology, and business strategy, helping companies scale efficiently through better data, smarter processes, and high-performance acquisition strategies.
- 6 years' experience
- Joined June 2026
Skills· 19
Languages
- EnglishAdvanced
- FrenchBeginner
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
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Work experience· 6 roles
Leading and managing marketing and performance teams, directing integrated Growth (Growth Hacking), customer acquisition, and sales funnel optimization strategies. Responsible for conversion data analysis, defining department OKRs, and implementing technological solutions to achieve scalability and operational efficiency.
Led and managed cross-functional marketing and performance operations, directing integrated growth frameworks, user acquisition, and end-to-end funnel conversion optimizations. Architected and implemented technological MarTech infrastructure to scale conversion data collection, established department OKRs, and boosted overall tracking and campaign efficiency. Analyzed complex down-funnel performance metrics to align marketing investments with key business growth indicators.
Planning, executing, and optimizing high-performance campaigns across Google Ads, Meta Ads, and Pinterest Ads platforms.
Education· 5
Certifications and awards· 12
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