Growth & Marketing Operations professional with 6+ years of experience driving growth through Performance Marketing, MarTech, Automation, and Data-Driven Strategies. Throughout my career, I have managed over R$2M in media investment, delivering consistent business growth through Google Ads, Meta Ads, Conversion Rate Optimization (CRO), Marketing Automation, and Analytics. My experience includes achieving ROAS improvements from 5x to 20x, increasing lead generation by more than 350%, and boosting conversions by over 400% through strategic campaign optimization and marketing technology implementation. I have hands-on experience with Google Tag Manager (including Server-Side Tracking), GA4, CRM integrations, API connections, N8N workflows, lead attribution, and advanced marketing automation systems. I enjoy bridging the gap between marketing, technology, and business strategy, helping companies scale efficiently through better data, smarter processes, and high-performance acquisition strategies.

Jorge Luiz Nogueira Junior

Growth & Marketing Operations professional with 6+ years of experience driving growth through Performance Marketing, MarTech, Automation, and Data-Driven Strategies. Throughout my career, I have managed over R$2M in media investment, delivering consistent business growth through Google Ads, Meta Ads, Conversion Rate Optimization (CRO), Marketing Automation, and Analytics. My experience includes achieving ROAS improvements from 5x to 20x, increasing lead generation by more than 350%, and boosting conversions by over 400% through strategic campaign optimization and marketing technology implementation. I have hands-on experience with Google Tag Manager (including Server-Side Tracking), GA4, CRM integrations, API connections, N8N workflows, lead attribution, and advanced marketing automation systems. I enjoy bridging the gap between marketing, technology, and business strategy, helping companies scale efficiently through better data, smarter processes, and high-performance acquisition strategies.

Available to hire

Growth & Marketing Operations professional with 6+ years of experience driving growth through Performance Marketing, MarTech, Automation, and Data-Driven Strategies.

Throughout my career, I have managed over R$2M in media investment, delivering consistent business growth through Google Ads, Meta Ads, Conversion Rate Optimization (CRO), Marketing Automation, and Analytics.

My experience includes achieving ROAS improvements from 5x to 20x, increasing lead generation by more than 350%, and boosting conversions by over 400% through strategic campaign optimization and marketing technology implementation.

I have hands-on experience with Google Tag Manager (including Server-Side Tracking), GA4, CRM integrations, API connections, N8N workflows, lead attribution, and advanced marketing automation systems.

I enjoy bridging the gap between marketing, technology, and business strategy, helping companies scale efficiently through better data, smarter processes, and high-performance acquisition strategies.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
French
Beginner

Work Experience

Senior Marketing Performance Analyst / Head of Growth
December 1, 2024 - May 1, 2026
Led and managed cross-functional marketing and performance operations, directing integrated growth frameworks, user acquisition, and end-to-end funnel conversion optimizations. Architected and implemented technological MarTech infrastructure to scale conversion data collection, established department OKRs, and boosted overall tracking and campaign efficiency. Analyzed complex down-funnel performance metrics to align marketing investments with key business growth indicators.
Paid Traffic Manager (Senior Media Buyer) at Agência Um+Digital
August 1, 2023 - Present
Plan, launch, and systematically scale high-performance paid media campaigns across Google Ads, Meta Ads, and Pinterest Ads platforms. Manage and optimize complex digital advertising budgets, focusing on maximizing ROAS, stabilizing customer acquisition pipelines, and improving tracking mechanisms. Run a rigorous framework of continuous creative testing, audience segmentation, and placement iterations to counter performance fatigue.
Paid Traffic Account Manager at Agência Muito Mais Digital
June 1, 2020 - July 1, 2023
Managed a diverse portfolio of client accounts, strategically executing full-funnel digital ad strategies via Google Ads, Meta Ads, LinkedIn Ads, and Pinterest Ads. Engineered account setups, pixel implementations, and custom tracking setups, delivering transparent ROI reports and data-driven campaign scaling options.
Paid Traffic Manager (Senior Media Buyer) at Agência Um + Digital
August 1, 2023 - Present
Plan, launch, and systematically scale high-performance paid media campaigns across Google Ads, Meta Ads, and Pinterest Ads platforms; manage and optimize complex digital advertising budgets and ROI.
Marketing Analyst / Head of Growth at IE SDE
December 1, 2024 - Present
Leading and managing marketing and performance teams, directing integrated Growth (Growth Hacking), customer acquisition, and sales funnel optimization strategies. Responsible for conversion data analysis, defining department OKRs, and implementing technological solutions to achieve scalability and operational efficiency.
Paid Traffic Manager at Agência Um + Digital
August 1, 2023 - Present
Planning, executing, and optimizing high-performance campaigns across Google Ads, Meta Ads, and Pinterest Ads platforms.

Education

Associate Degree in Advertising & Digital Design at Tec PUC
July 1, 2019 - December 1, 2020
Bachelor's Degree in Marketing at Unifacvest
December 1, 2024 - June 6, 2026
Associate Degree in Advertising & Digital Design at TecPuc
July 1, 2019 - December 1, 2020
Bachelor's Degree in Marketing at Unifacvest
December 1, 2024 - June 15, 2026
Associate Degree in Advertising (Advertising Technician) at TecPuc
July 1, 2019 - December 1, 2020

Qualifications

Bachelor's Degree in Marketing
December 1, 2024 - June 6, 2026
Google Ads Search Certification
January 11, 2030 - June 6, 2026
Google Ads Shopping Certification
January 11, 2030 - June 6, 2026
Google Ads Display Certification
January 11, 2030 - June 6, 2026
Active Member of the Sobral Traffic Community
January 11, 2030 - June 6, 2026
Google Ads Search Certification
January 11, 2030 - June 6, 2026
Google Ads Shopping Certification
January 11, 2030 - June 6, 2026
Google Ads Display Certification
January 11, 2030 - June 6, 2026
Google Ads Search Certification
January 11, 2030 - June 15, 2026
Google Ads Shopping Certification
January 11, 2030 - June 15, 2026
Google Ads Display Certification
January 11, 2030 - June 15, 2026
Sobral Traffic Community Member
January 11, 2030 - June 15, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet