Hi, I'm Jorge Francisco Peraza López. I'm a graphic designer and architect with over 15 years of experience in commercial visual projects and branding for corporate spaces. I specialize in brand identity, social media design, web banners, eBooks, catalogs, and corporate brochures. Recently, I've integrated artificial intelligence into my creative workflow using tools such as Midjourney, Leonardo, Sora, Ideogram, ImageFX, Freepik, Reve, and Luma Lab to generate images, and Runway, Pixverse, Kling, Veo, Heygen, and Invideo for video and avatar creation. This synergy between design and AI lets me craft innovative and visually striking work aligned with each brand's strategic goals. I'm also strong in copywriting, storytelling, and content editing, helping me build coherent and compelling narratives with a results-oriented mindset.…

Jorge Francisco Peraza López

Hi, I'm Jorge Francisco Peraza López. I'm a graphic designer and architect with over 15 years of experience in commercial visual projects and branding for corporate spaces. I specialize in brand identity, social media design, web banners, eBooks, catalogs, and corporate brochures. Recently, I've integrated artificial intelligence into my creative workflow using tools such as Midjourney, Leonardo, Sora, Ideogram, ImageFX, Freepik, Reve, and Luma Lab to generate images, and Runway, Pixverse, Kling, Veo, Heygen, and Invideo for video and avatar creation. This synergy between design and AI lets me craft innovative and visually striking work aligned with each brand's strategic goals. I'm also strong in copywriting, storytelling, and content editing, helping me build coherent and compelling narratives with a results-oriented mindset.…

Available to hire

Hi, I’m Jorge Francisco Peraza López. I’m a graphic designer and architect with over 15 years of experience in commercial visual projects and branding for corporate spaces.

I specialize in brand identity, social media design, web banners, eBooks, catalogs, and corporate brochures. Recently, I’ve integrated artificial intelligence into my creative workflow using tools such as Midjourney, Leonardo, Sora, Ideogram, ImageFX, Freepik, Reve, and Luma Lab to generate images, and Runway, Pixverse, Kling, Veo, Heygen, and Invideo for video and avatar creation. This synergy between design and AI lets me craft innovative and visually striking work aligned with each brand’s strategic goals. I’m also strong in copywriting, storytelling, and content editing, helping me build coherent and compelling narratives with a results-oriented mindset.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Generate AI Designer and Editor at Repair Lift Digital Marketing
October 1, 2024 - August 1, 2025
Generate AI-powered still images and video clips for social media campaign ads. Design and layout visual assets for Google Ads and Meta Ads campaigns. Edit VSL videos for social media and web. Provide general visual support to the marketing team.
Project Director at TecArk SAS
November 1, 2022 - Present
Development of visual branding for commercial spaces and graphic materials for social media. Supervision of visual design in campaigns integrating generative AI. Coordination of creative and technical teams in design and architecture. Management of contracts, schedules, and budgets.
Project Director at Perazza Studio SAS
January 1, 2000 - March 1, 2021
Creation of corporate visual materials and brand identity direction for national clients. Application of graphic design to physical space (architectural branding). Management and execution of turnkey projects from design to delivery.
Freelance Visual Designer at Air Leads
November 1, 2025 - Present
Freelance, occasional work. Creation of static images and video clips for paid campaign materials and organic social media strategies. Creation of landing pages and strategic funnels for lead generation.

Education

Architecture at Universidad Piloto de Colombia
January 1, 1990 - January 1, 1995
Graphic Design at Centro de Diseño Taller Cinco
January 1, 1996 - January 1, 1998
Diploma in E-Commerce at SmartBeemo Digital Academy
January 1, 2023 - January 1, 2023
Diploma in AI Applied to Design and Visual Arts at Universidad Distrital / MinTIC
January 1, 2024 - January 1, 2024
Architecture at Universidad Piloto de Colombia
January 1, 1990 - January 1, 1995
Graphic Design at Centro de Diseño Taller Cinco
January 1, 1996 - January 1, 1998
Diploma in E-Commerce at SmartBeemo Digital Academy
January 1, 2023 - January 1, 2023
Diploma in AI Applied to Design and Visual Arts at Universidad Distrital / MinTIC
January 1, 2024 - January 1, 2024
Architecture at Universidad Piloto de Colombia
January 1, 1990 - January 1, 1995
Graphic Design at Centro de Diseño Taller Cinco
January 1, 1996 - January 1, 1998
Diploma in E-Commerce at SmartBeemo Digital Academy
January 1, 2023 - January 1, 2023
Diploma in AI Applied to Design and Visual Arts at Universidad Distrital / MinTIC
January 1, 2024 - January 1, 2024
Architecture at Universidad Piloto de Colombia
January 1, 1990 - January 1, 1995
Graphic Design at Centro de Diseño Taller Cinco
January 1, 1996 - January 1, 1998
Diploma in E-Commerce at SmartBeemo Digital Academy
January 1, 2023 - March 4, 2026
Diploma in AI Applied to Design and Visual Arts at Universidad Distrital / MinTIC
January 1, 2024 - March 4, 2026

Qualifications

Diploma in E-Commerce
January 1, 2023 - January 1, 2023
Diploma in AI Applied to Design and Visual Arts
January 1, 2024 - January 1, 2024
Certificates (online)
January 11, 2030 - February 17, 2026
Diploma in E-Commerce
January 1, 2023 - January 1, 2023
Diploma in AI Applied to Design and Visual Arts
January 1, 2024 - January 1, 2024
Certificates (various)
January 11, 2030 - February 18, 2026
Diploma in E-Commerce
January 1, 2023 - March 4, 2026
Diploma in AI Applied to Design and Visual Arts
January 1, 2024 - March 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Software & Internet, Other

Skills

Experience Level