Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello, I'm José Pedro Cruz, a Portuguese designer based in Braga. Since the early years of my Product Design degree, I've been passionate about brands and visual identities, and over the past 16 years I've helped brands craft strong design and brand strategies. I specialize in strategic design that communicates brand messaging and drives customer engagement. I believe the gap between brands and digital is the future, and I enjoy bridging that gap through cohesive visual systems, packaging, and digital interfaces.…Hello, I'm José Pedro Cruz, a Portuguese designer based in Braga. Since the early years of my Product Design degree, I've been passionate about brands and visual identities, and over the past 16 years I've helped brands craft strong design and brand strategies. I specialize in strategic design that communicates brand messaging and drives customer engagement. I believe the gap between brands and digital is the future, and I enjoy bridging that gap through cohesive visual systems, packaging, and digital interfaces.

José Pedro Cruz

Designer, Graphic Designer, Brand Designer, +2





Hello, I'm José Pedro Cruz, a Portuguese designer based in Braga. Since the early years of my Product Design degree, I've been passionate about brands and visual identities, and over the past 16 years I've helped brands craft strong design and brand strategies. I specialize in strategic design that communicates brand messaging and drives customer engagement. I believe the gap between brands and digital is the future, and I enjoy bridging that gap through cohesive visual systems, packaging, and digital interfaces.…Hello, I'm José Pedro Cruz, a Portuguese designer based in Braga. Since the early years of my Product Design degree, I've been passionate about brands and visual identities, and over the past 16 years I've helped brands craft strong design and brand strategies. I specialize in strategic design that communicates brand messaging and drives customer engagement. I believe the gap between brands and digital is the future, and I enjoy bridging that gap through cohesive visual systems, packaging, and digital interfaces.

Available to hire

Hello, I’m José Pedro Cruz, a Portuguese designer based in Braga. Since the early years of my Product Design degree, I’ve been passionate about brands and visual identities, and over the past 16 years I’ve helped brands craft strong design and brand strategies.

I specialize in strategic design that communicates brand messaging and drives customer engagement. I believe the gap between brands and digital is the future, and I enjoy bridging that gap through cohesive visual systems, packaging, and digital interfaces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Product Design

Expert

Adobe After Effects

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Visual / UI Designer at Issuu Inc

February 1, 2022 - September 20, 2024

Led visual design and UI for branding and product interfaces; defined design systems; collaborated with cross-functional teams to ensure consistency across platforms.

Senior Visual / UI Designer at Kriisp

January 1, 2025 - May 1, 2025

Second engagement focusing on brand and product UI improvements; contributed to design system evolution.

Senior Visual / UI Designer at Puriya Cosmetics

May 1, 2025 - Present

Lead brand identity and UI design across digital platforms and packaging; developed design systems and brand guidelines.

Freelance Visual / UI Designer at Kuida

August 1, 2024 - Present

Provided freelance visual and UI design services, including brand collateral, packaging, and digital assets.

Head of Prepress Department

November 1, 2016 - December 1, 2021

Led prepress operations, color management, and production workflows for packaging and editorial projects.