Hello, I'm José Pedro Cruz, a Portuguese designer based in Braga. Since the early years of my Product Design degree, I've been passionate about brands and visual identities, and over the past 16 years I've helped brands craft strong design and brand strategies. I specialize in strategic design that communicates brand messaging and drives customer engagement. I believe the gap between brands and digital is the future, and I enjoy bridging that gap through cohesive visual systems, packaging, and digital interfaces.

José Pedro Cruz

Hello, I'm José Pedro Cruz, a Portuguese designer based in Braga. Since the early years of my Product Design degree, I've been passionate about brands and visual identities, and over the past 16 years I've helped brands craft strong design and brand strategies. I specialize in strategic design that communicates brand messaging and drives customer engagement. I believe the gap between brands and digital is the future, and I enjoy bridging that gap through cohesive visual systems, packaging, and digital interfaces.

Available to hire

Hello, I’m José Pedro Cruz, a Portuguese designer based in Braga. Since the early years of my Product Design degree, I’ve been passionate about brands and visual identities, and over the past 16 years I’ve helped brands craft strong design and brand strategies.

I specialize in strategic design that communicates brand messaging and drives customer engagement. I believe the gap between brands and digital is the future, and I enjoy bridging that gap through cohesive visual systems, packaging, and digital interfaces.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior Visual / UI Designer at Issuu Inc
February 1, 2022 - September 20, 2024
Led visual design and UI for branding and product interfaces; defined design systems; collaborated with cross-functional teams to ensure consistency across platforms.
Senior Visual / UI Designer at Kriisp
January 1, 2025 - May 1, 2025
Second engagement focusing on brand and product UI improvements; contributed to design system evolution.
Senior Visual / UI Designer at Puriya Cosmetics
May 1, 2025 - Present
Lead brand identity and UI design across digital platforms and packaging; developed design systems and brand guidelines.
Freelance Visual / UI Designer at Kuida
August 1, 2024 - Present
Provided freelance visual and UI design services, including brand collateral, packaging, and digital assets.
Head of Prepress Department
November 1, 2016 - December 1, 2021
Led prepress operations, color management, and production workflows for packaging and editorial projects.
Visual & Packaging Designer
February 1, 2016 - Present
Design and production of packaging and visual assets for multiple clients.

Education

Add your educational history here.

Qualifications

Master’s Degree Integrated Design
January 1, 2011 - January 1, 2013
Bachelor Degree Product Design
January 1, 2008 - January 1, 2011
Bachelor Degree Architecture
January 1, 2003 - January 1, 2008
High School
January 1, 2000 - January 1, 2003

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education