Hi! I’m Josefina, a graphic designer and illustrator with experience in visual identity, social media design, digital and print products, presentations, newsletters, merchandising, illustration and pattern design. Creativity is my driving force, and I apply it to design and illustration to communicate visual concepts in an effective and visually engaging way. I explore the creative universe through graphic, digital, textile, artistic, and sound languages, expanding my expressive tools and enriching the way I communicate across multiple formats and styles. I’m motivated by bringing a creative and strategic perspective to strengthen the visual universe of brands and build coherent, compelling identities. I’m versatile and proactive, and I enjoy developing proposals that bring value to every project.

Josefina Etchegoyen

Hi! I’m Josefina, a graphic designer and illustrator with experience in visual identity, social media design, digital and print products, presentations, newsletters, merchandising, illustration and pattern design. Creativity is my driving force, and I apply it to design and illustration to communicate visual concepts in an effective and visually engaging way. I explore the creative universe through graphic, digital, textile, artistic, and sound languages, expanding my expressive tools and enriching the way I communicate across multiple formats and styles. I’m motivated by bringing a creative and strategic perspective to strengthen the visual universe of brands and build coherent, compelling identities. I’m versatile and proactive, and I enjoy developing proposals that bring value to every project.

Available to hire

Hi! I’m Josefina, a graphic designer and illustrator with experience in visual identity, social media design, digital and print products, presentations, newsletters, merchandising, illustration and pattern design.

Creativity is my driving force, and I apply it to design and illustration to communicate visual concepts in an effective and visually engaging way. I explore the creative universe through graphic, digital, textile, artistic, and sound languages, expanding my expressive tools and enriching the way I communicate across multiple formats and styles. I’m motivated by bringing a creative and strategic perspective to strengthen the visual universe of brands and build coherent, compelling identities. I’m versatile and proactive, and I enjoy developing proposals that bring value to every project.

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Language

English
Fluent
French
Intermediate
Spanish; Castilian
Fluent

Work Experience

Graphic Designer at Captain Agency
December 1, 2018 - December 1, 2020
Developed visual identities, branding, brochures, newsletters, social media assets, banners, and packaging for multiple clients. Created cohesive campaigns across print and digital media.
Graphic Designer at Casa De Uco Vineyards & Wine Resort
February 1, 2017 - December 1, 2017
Led branding and visual identity initiatives, designed wine labels and packaging concepts, and produced social media assets and newsletters to support resort branding.
Graphic Designer at QUILMES
February 1, 2024 - September 1, 2024
Development of offline and online visual assets for multiple brands, branding and merchandising, presentations, digital campaigns, banners, and advertisements.
Graphic Designer at AQUI Y AHORA / APALA PA PA
June 1, 2025 - October 1, 2025
Creative design for branding projects, stationery, pattern design, and product capsules.
Graphic Designer (Freelance) at Freelance
January 1, 2021 - Present
Editorial pieces: brochures, newsletters, magazines; social media design; banner and wine label designs; newsletters setup in Shopify; packaging, merch, and visual campaigns.

Education

Bilingual Baccalaureate in Communication, Art and Design at University of Buenos Aires
January 11, 2030 - November 10, 2025
Industrial Design International Baccalaureate Diploma (IB) at K.E.T. University of Buenos Aires
January 11, 2030 - November 10, 2025
Alliance Française DELF Exam - Level A1 / B1 at Alliance Française
January 11, 2030 - November 10, 2025
Bilingual High School Diploma: Communication, Art & Design at St. Matthew's College North
February 1, 2006 - December 1, 2011
IB Diploma (International Baccalaureate Diploma) at University of Buenos Aires
January 1, 2012 - January 1, 2013
Digital Marketing at University of Buenos Aires
January 1, 2014 - January 1, 2020
Industrial Designer at Coderhouse
June 1, 2018 - December 1, 2018
Two-year pre-university curriculum (TOK, Extended Essay, CAS) at St. Matthew's College North
February 1, 2010 - December 1, 2011
DELF A1 & B1 at Alliance Française
March 1, 2010 - December 1, 2011

Qualifications

DELF Exam - Level A1 / B1
January 11, 2030 - November 10, 2025
DELF A1 & B1
March 1, 2010 - December 1, 2011

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet