Joseph Lattouf

Designed and implemented marketing strategies for Microsoft solutions, achieving a 30% increase in lead generation using SEO, SEM, Email Marketing, Social Media, Workshops & Webinars, and Telemarketing. Led GTM initiatives, launching HREX & Insights HQ and driving adoption by 10% of our customer base. Directed digital marketing campaigns, produced 175 digital leads in 2024, and managed content and social media strategy, growing LinkedIn followers by 35%. Orchestrated launches, brand awareness campaigns, expos, and Microsoft workshops. Revamped website and branding, increasing traffic by 40% and social media engagement by 60%. Enhanced research and messaging to refine positioning; led telemarketing, doubling outreach efficiency and gaining 850+ leads.

Designed and implemented comprehensive marketing strategies for Microsoft solutions, driving a 30% increase in lead generation through a mix of SEO, SEM, email marketing, social media, workshops, webinars, and telemarketing. Led cross-functional teams to build coherent brand identity and messaging across digital channels, events, and partner programs. Built an end-to-end demand generation engine, coordinating creative, content, and analytics to accelerate pipeline velocity. Spearheaded multi-channel campaigns for product launches and co-marketing initiatives, resulting in improved brand visibility and measurable growth in target markets, particularly in the tech sector.

Designed and executed marketing strategies for Microsoft solutions, with GTM leadership for HREX & Insights HQ. Drove 30% lift in lead generation via SEO/SEM, email marketing, social media, workshops/webinars, and telemarketing. Managed digital campaigns, content and social media, achieving 175 digital leads in 2024 and growing LinkedIn presence by 35%. Revamped branding and website to boost traffic by 40% and social engagement by 60%; spearheaded launches and events including expos and Microsoft workshops; refined messaging through competitive research and analytics; improved outreach efficiency in telemarketing with 850+ leads.