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I am Joseph Lattouf, a dynamic and innovative Marketing Team Lead with over nine years of proven success in driving growth, boosting brand visibility, and fostering customer engagement across various industries, with a strong focus on the tech sector. I thrive on building versatile marketing and business development programs, from brand identity and go-to-market strategies to multi-channel digital campaigns and sales enablement. I’m passionate about creating impactful brand experiences and delivering strategic, measurable business results.…I am Joseph Lattouf, a dynamic and innovative Marketing Team Lead with over nine years of proven success in driving growth, boosting brand visibility, and fostering customer engagement across various industries, with a strong focus on the tech sector. I thrive on building versatile marketing and business development programs, from brand identity and go-to-market strategies to multi-channel digital campaigns and sales enablement. I’m passionate about creating impactful brand experiences and delivering strategic, measurable business results.

Joseph Lattouf

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I am Joseph Lattouf, a dynamic and innovative Marketing Team Lead with over nine years of proven success in driving growth, boosting brand visibility, and fostering customer engagement across various industries, with a strong focus on the tech sector. I thrive on building versatile marketing and business development programs, from brand identity and go-to-market strategies to multi-channel digital campaigns and sales enablement. I’m passionate about creating impactful brand experiences and delivering strategic, measurable business results.…I am Joseph Lattouf, a dynamic and innovative Marketing Team Lead with over nine years of proven success in driving growth, boosting brand visibility, and fostering customer engagement across various industries, with a strong focus on the tech sector. I thrive on building versatile marketing and business development programs, from brand identity and go-to-market strategies to multi-channel digital campaigns and sales enablement. I’m passionate about creating impactful brand experiences and delivering strategic, measurable business results.

Available to hire

I am Joseph Lattouf, a dynamic and innovative Marketing Team Lead with over nine years of proven success in driving growth, boosting brand visibility, and fostering customer engagement across various industries, with a strong focus on the tech sector.

I thrive on building versatile marketing and business development programs, from brand identity and go-to-market strategies to multi-channel digital campaigns and sales enablement. I’m passionate about creating impactful brand experiences and delivering strategic, measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Advanced

French

Advanced

Work Experience

Demand Generation Manager at Exquitech Group

July 1, 2025 - Present

Designed and implemented marketing strategies for Microsoft solutions, achieving a 30% increase in lead generation using SEO, SEM, Email Marketing, Social Media, Workshops & Webinars, and Telemarketing. Led GTM initiatives, launching HREX & Insights HQ and driving adoption by 10% of our customer base. Directed digital marketing campaigns, produced 175 digital leads in 2024, and managed content and social media strategy, growing LinkedIn followers by 35%. Orchestrated launches, brand awareness campaigns, expos, and Microsoft workshops. Revamped website and branding, increasing traffic by 40% and social media engagement by 60%. Enhanced research and messaging to refine positioning; led telemarketing, doubling outreach efficiency and gaining 850+ leads.

Marketing Team Lead at Exquitech Group

August 1, 2023 - July 1, 2025

Designed and executed marketing strategies for Microsoft solutions, with GTM leadership for HREX & Insights HQ. Drove 30% lift in lead generation via SEO/SEM, email marketing, social media, workshops/webinars, and telemarketing. Managed digital campaigns, content and social media, achieving 175 digital leads in 2024 and growing LinkedIn presence by 35%. Revamped branding and website to boost traffic by 40% and social engagement by 60%; spearheaded launches and events including expos and Microsoft workshops; refined messaging through competitive research and analytics; improved outreach efficiency in telemarketing with 850+ leads.

Business Development Specialist - Freelance at Texar USA LLC

November 1, 2022 - July 1, 2023

Integrated Sales Hub CRM to streamline operations, boosting retention and loyalty to 90%. Developed B2B sales strategies generating $230K in profit. Trained dispatchers and technicians, increasing productivity and technology adoption. Implemented Geo-mapping, online tech database, CRM, and order management tools.

Founding Partner (Marketing and Sales) at The Alchemist

December 1, 2022 - October 1, 2023

Established branding and market presence with strong positioning. Conducted market research and defined positioning strategy, achieving high market penetration. Implemented marketing strategies that generated $22,000 in sales. Built B2B/B2C channels, managed partnerships, and ensured replenishment.

Business Development Specialist - Freelance at RingnBring S.A.L

July 1, 2022 - November 1, 2022

Achieved 20% growth in client acquisition through targeted sales strategies. Trained sales executives, boosting team efficiency by 40%. Collaborated with development teams to enhance UI/UX and client satisfaction; designed marketing campaigns increasing visibility by 31%.

Marketing & Communications Executive at OBCIDO Inc

October 1, 2020 - January 1, 2022

Created social media strategies with 35% engagement growth; delivered branding for political, corporate, F&B, and crypto clients; enhanced websites to drive 38% traffic increase; managed NFT/crypto campaigns and market research strategies.

E-commerce Category Manager at HiCart.com

August 1, 2018 - September 1, 2020

Managed product categories, increasing sales by 45%. Created ad strategies for category traffic; analyzed sales data to cut costs by 14% and raise profit by 22%; improved user engagement and conversion by 19%.

Indoor Sales Supervisor and Head of Department - Tech & Gaming at Actyv S.A.R.L

June 1, 2017 - August 1, 2018

Met monthly sales targets with 70% KPI achievement; trained staff, improving performance by 40%; drove 23% increase in sales through strategy; managed inventory, reducing costs by 32%.

Indoor Sales Executive - Tech & Gaming Department at Sarkis Lteif and Sons S.A.R.L

August 1, 2015 - May 1, 2017

Achieved 85% customer satisfaction; boosted sales by 25% through upselling/cross-selling; ran ad campaigns driving 20% sales increases; managed inventory to ensure availability and reduce overstock.

Marketing Team Lead at Exquisitech Group

August 1, 2023 - Present

Designed and implemented comprehensive marketing strategies for Microsoft solutions, driving a 30% increase in lead generation through a mix of SEO, SEM, email marketing, social media, workshops, webinars, and telemarketing. Led cross-functional teams to build coherent brand identity and messaging across digital channels, events, and partner programs. Built an end-to-end demand generation engine, coordinating creative, content, and analytics to accelerate pipeline velocity. Spearheaded multi-channel campaigns for product launches and co-marketing initiatives, resulting in improved brand visibility and measurable growth in target markets, particularly in the tech sector.

Founding Partner (Marketing and Sales) at The Alchemist Lebanon

December 1, 2022 - Present

Founded and operationalized branding, identity, and go-to-market strategies for clients across technology and startup ecosystems. Conducted in-depth market research and competitor analysis to craft positioning that achieved high market penetration. Led the development and execution of marketing strategies incorporating digital channels, events, and partnerships, delivering tangible growth and strengthened market presence.

Business Development Specialist - Freelance at USA LLC

November 1, 2022 - Present

Integrated CRM to streamline operations, improving customer service and retention while boosting loyalty. Developed B2B sales strategies and marketing campaigns, including training dispatchers and technicians, contributing to higher professionalism and productivity in the delivery ecosystem, and generating substantial profit impact.

Indoor Sales Supervisor - Tech & Gaming at Sarkis Lteifan & Sons S.R.L

August 1, 2015 - Present

Managed sales operations, achieving a 70% KPI target. Trained and supervised sales staff, boosting overall team performance by 40%. Created marketing and sales strategies, leading to higher sales volume, and oversaw inventory management to ensure stock availability and reduce overstocks.

Head of Department - Tech & Gaming at Sarkis Lteifan & Sons S.R.L

June 1, 2017 - Present

Led the Tech & Gaming department, driving cross-functional collaboration and multi-channel campaigns. Directed category website updates, including page layouts and carousel elements, contributing to improved user engagement and a 19% boost in conversion rates.