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Hi, I’m Josephine Le, a senior art director and brand designer who thrives in lean, fast-moving teams. I specialize in creating design-driven assets that boost retention and conversions, from email and lifecycle programs to paid media across channels. I love aligning creative with business goals to drive rapid growth. With a collaborative mindset, I lead end-to-end production, streamline workflows, and partner across marketing, e-commerce, social, and partnerships to deliver standout campaigns that resonate with audiences.…Hi, I’m Josephine Le, a senior art director and brand designer who thrives in lean, fast-moving teams. I specialize in creating design-driven assets that boost retention and conversions, from email and lifecycle programs to paid media across channels. I love aligning creative with business goals to drive rapid growth. With a collaborative mindset, I lead end-to-end production, streamline workflows, and partner across marketing, e-commerce, social, and partnerships to deliver standout campaigns that resonate with audiences.

Josephine Le

Art Director, Brand Designer, Graphic Designer, +3

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Hi, I’m Josephine Le, a senior art director and brand designer who thrives in lean, fast-moving teams. I specialize in creating design-driven assets that boost retention and conversions, from email and lifecycle programs to paid media across channels. I love aligning creative with business goals to drive rapid growth. With a collaborative mindset, I lead end-to-end production, streamline workflows, and partner across marketing, e-commerce, social, and partnerships to deliver standout campaigns that resonate with audiences.…Hi, I’m Josephine Le, a senior art director and brand designer who thrives in lean, fast-moving teams. I specialize in creating design-driven assets that boost retention and conversions, from email and lifecycle programs to paid media across channels. I love aligning creative with business goals to drive rapid growth. With a collaborative mindset, I lead end-to-end production, streamline workflows, and partner across marketing, e-commerce, social, and partnerships to deliver standout campaigns that resonate with audiences.

Available to hire

Hi, I’m Josephine Le, a senior art director and brand designer who thrives in lean, fast-moving teams. I specialize in creating design-driven assets that boost retention and conversions, from email and lifecycle programs to paid media across channels. I love aligning creative with business goals to drive rapid growth.

With a collaborative mindset, I lead end-to-end production, streamline workflows, and partner across marketing, e-commerce, social, and partnerships to deliver standout campaigns that resonate with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Creative Designer at BRĒZ

January 1, 2025 - Present

Thrived within a lean, high-performing team, collaborating closely with the Creative Director, Chief Revenue Officer, and Head of Growth to develop high-impact creative assets. Specialized in design for retention, producing performance-driven creative for email, lifecycle, and customer loyalty initiatives. Created paid media assets across channels, balancing storytelling with conversion-focused design strategies. Managed cross-functional projects end-to-end, ensuring efficient execution across creative, growth, and sales priorities within a small team. Streamlined workflows to maximize output and agility with limited resources. Acted as a key cross-department collaborator, aligning business goals with creative execution to support rapid scaling.

Art Director - Senior Creative at The Detox Market

March 1, 2022 - January 1, 2025

Led and expanded the company’s visual identity across paid advertising, social, website, email, and print. Managed Klaviyo and Shopify back-end operations, including email campaign setup, asset implementation, and optimization of customer experiences. Partnered cross-functionally with marketing, e-commerce, social, and partnerships to develop creative strategies that drove growth. Created and produced campaign shoots every 1–2 months for evergreen, seasonal, and promotional content. Collaborated with copywriters on cohesive seasonal campaigns and storytelling. Worked with influencer and social teams to produce daily content and support PR seeding. Led end-to-end creative production from concept through final asset delivery.

Lead Art Director at 437

May 1, 2020 - March 1, 2022

Introduced new processes and workflows to improve creative operations and scalability within a lean team. Directed creative for collection launches, expanding appeal to a premium, fashion-forward audience. Led the transition from swimwear to activewear, developing the visual identity for this growth chapter. Partnered with the Director of Marketing to concept and execute campaigns for each seasonal collection. Directed end-to-end campaign production, including concept development, art direction, shoot oversight, and final asset rollout.

Art Director + Photographer at Métier Creative

February 1, 2017 - March 1, 2020

Progressed rapidly through three promotions, advancing from Jr. Coordinator, Art Direction to Art Director + Photographer based on strong creative performance and leadership. Managed creative work for high-profile clients including Chanel @welovecoco, OUAI, Miami Design District, Dr. Dennis Gross, Playboy, Saie, La Mer, and Augustinus Bader. Worked directly with clients on set, producing high-quality photo and video content for campaigns and social media. Partnered with account managers to create compelling presentations that helped secure new business opportunities. Balanced multiple client priorities in a fast-paced agency environment while maintaining high creative standards and deadlines. Built strong client relationships through collaborative communication, on-set leadership, and consistent delivery of elevated creative work.