¿Priorizas con responsabilidad? / ¿Do you prioritize responsibly? | Family Legacy

This was created for a fictional brand, showcasing some of my skills as a motion graphics designer and digital advertising animator.

The goal of the spot is to promote insurance awareness over impulsive purchases of products, an often dilemma nowadays, aiming for the viewer to identify with the situation and think twice about their priorities.

The video features a minimalist and modern style, fluid animations, and a consistent color palette that reinforces the visual aesthetic. #video #explainervideo #animator #advert