Growth Marketing Specialist and Paid Media Buyer with experience creating and scaling acquisition and funnel-optimization campaigns across Meta, Google, YouTube, and TikTok. Managed approximately $160K+ USD monthly ad budgets and improved performance through rigorous analysis and KPI reporting. Recognized for reducing CAC by ~60% in under two months while leading multi-client accounts and mentoring teams. Builds dashboards and CRM workflows to strengthen tracking, reporting, and marketing execution.

JOSE JESUS VARELA

Growth Marketing Specialist and Paid Media Buyer with experience creating and scaling acquisition and funnel-optimization campaigns across Meta, Google, YouTube, and TikTok. Managed approximately $160K+ USD monthly ad budgets and improved performance through rigorous analysis and KPI reporting. Recognized for reducing CAC by ~60% in under two months while leading multi-client accounts and mentoring teams. Builds dashboards and CRM workflows to strengthen tracking, reporting, and marketing execution.

Available to hire

Growth Marketing Specialist and Paid Media Buyer with experience creating and scaling acquisition and funnel-optimization campaigns across Meta, Google, YouTube, and TikTok. Managed approximately $160K+ USD monthly ad budgets and improved performance through rigorous analysis and KPI reporting.

Recognized for reducing CAC by ~60% in under two months while leading multi-client accounts and mentoring teams. Builds dashboards and CRM workflows to strengthen tracking, reporting, and marketing execution.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Growth Marketing Specialist at SOLUUM Digital Agency
February 1, 2026 - Present
Reduced CAC by approximately 60% in less than two months. Managed approximately $160K USD monthly ad spend across paid channels. Built dashboards and CRM workflows to improve tracking, funnel performance visibility, and reporting for campaign optimization.
Senior Media Buyer at OMD Dominicana
August 1, 2025 - February 1, 2026
Supervised a team of 4 media buyers. Managed paid campaigns for 5 clients across different markets, coordinating execution and optimization to support acquisition goals and performance delivery.
Junior Media Buyer at OMD Dominicana
August 1, 2024 - August 1, 2025
Executed and optimized paid media campaigns across Meta, Google, and YouTube. Supported performance improvements through ongoing testing, budget pacing, and KPI monitoring aligned with growth objectives.
Media Buyer & Media Planner at OMD Dominican
August 1, 2024 - Present
Planned and executed digital & performance campaigns; optimized bidding strategies; coordinated with creative, commercial, and tech teams to meet brand goals.
Media Buyer at OMD Dominicana
August 1, 2024 - June 5, 2024
Managed different campaigns on digital media software, controlled bidding strategies, created reports on campaign results, and optimized ad performance across various platforms.
Customer Service Coordinator at Kranéo (Santo Domingo)
August 1, 2022 - September 18, 2025
Coordinated diagnoses, installations, and parts orders for kitchen appliances; managed sales processes and customer interactions.
Creative & Media Buyer (Freelance) at OCHO Y MEDIO Agency
June 1, 2022 - Present
Managed paid media and creative campaigns for multiple brands as a freelancer. Coordinated campaign execution with creative production to support performance marketing outcomes across client requirements.
Media Buyer & Media Planner at CHOY MEDIA AGENCY
June 1, 2022 - Present
Planned and executed digital & performance campaigns (Meta, Google, YouTube), optimized bidding for conversions and results, analyzed performance data and produced actionable reports.
Customer Service Coordinator at Kitchen Center
January 1, 2022 - August 31, 2024
Coordinated diagnoses, installations, and parts orders for various kitchen appliances. Managed sales processes and customer interactions to ensure customer satisfaction.
Content Creator & Social Media Manager at Kitchen Center
December 1, 2021 - September 18, 2025
Managed social media accounts and produced creative content to support marketing campaigns.
Content Creator & Social Media Manager at Toni Pons
August 1, 2019 - December 31, 2021
Managed social media accounts, created and curated content, copywriting for social media, assisted during advertising campaigns, and helped develop marketing strategies.
Content Creator & Social Media Manager at Bistro KC
August 1, 2019 - December 31, 2021
Managed social media accounts and content creation to enhance brand presence and engagement. Developed and managed content for social media platforms and implemented strategies to increase brand visibility and customer engagement.
Content Creator & Social Media Manager at Kranëo
June 1, 2018 - August 31, 2018
During summer internships, assisted in social media account management for various brands, produced creative content to support marketing campaigns, and supported advertising team efforts.

Education

Advertising Degree at Universidad Iberoamericana
January 1, 2023 - June 12, 2025
High School Diploma at Saint Joseph School
August 1, 2016 - June 30, 2019
Advertising Degree at Universidad Iberoamericana
August 1, 2016 - June 1, 2019
Advertising degree at Universidad Iberoamericana (UNIBE)
January 11, 2030 - July 7, 2026

Qualifications

Email Marketing (HubSpot)
January 11, 2030 - June 12, 2025
Social Media Marketing (HubSpot)
January 11, 2030 - June 12, 2025
Inbound Marketing (HubSpot)
January 11, 2030 - June 12, 2025
Email Marketing (HubSpot)
January 11, 2030 - September 18, 2025
Social Media Marketing (HubSpot)
January 11, 2030 - September 18, 2025
Inbound Marketing (HubSpot)
January 11, 2030 - September 18, 2025
Google Ads
January 11, 2030 - July 7, 2026
Meta Media Buying
January 11, 2030 - July 7, 2026
Google Analytics
January 11, 2030 - July 7, 2026
TikTok Ads
January 11, 2030 - July 7, 2026
Microsoft Ads
January 11, 2030 - July 7, 2026
Amazon Ads
January 11, 2030 - July 7, 2026
LinkedIn Marketing
January 11, 2030 - July 7, 2026
Anthropic AI
January 11, 2030 - July 7, 2026

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet, Other