Joshua Acquah Addo

Data Analytics: Qualitative & Quantitative Insights - Conducted qualitative and quantitative research to understand Gen Z trends, behaviors, and preferences for audio devices; performed market research including product feasibility, market trends, and competitor analysis using Python, the Gemini API, and sentiment analysis tools; created and refined the final analysis slide deck using Gamma and produced data visualizations with Claude AI artifacts.

Crafted messaging that communicated the organization’s vision, values, and impact; contributed to the development of event themes, program structures, and audience journeys; supported the planning and storytelling direction of initiatives such as Buro Salon Nights and Re'House; ensured alignment between brand storytelling, marketing activities, and organizational goals; managed marketing and promotional efforts across digital platforms.

Developed cohesive visual identities to ensure brand clarity and consistency; created design assets including brand guidelines, campaign visuals, and marketing materials; ensured all visual elements aligned with the company’s mission, values, and audience needs; supported long-term brand growth through strategic visual design; collaborated with teams to maintain a consistent and engaging brand presence.