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I’m a Pay-Per-Call Architect & Performance Strategist with 13 years of experience weaponizing data to scale customer acquisition. I design the technical architecture of Pay-Per-Call—routing logic, IVRs, and high-volume distribution engines—bridging complex infrastructure with bottom-line profitability. I thrive in high-stakes environments where decisions are driven by raw numbers. I specialize in turning complex data into clear, actionable directives for technical and creative teams. My core strengths include data decisiveness, call technology expertise with Ringba and Invoca, and compliance integrity with Jornaya and TrustedForm. I also focus on optimizing CPA, revenue per call, and network transparency to protect margins and clawback risk.…I’m a Pay-Per-Call Architect & Performance Strategist with 13 years of experience weaponizing data to scale customer acquisition. I design the technical architecture of Pay-Per-Call—routing logic, IVRs, and high-volume distribution engines—bridging complex infrastructure with bottom-line profitability. I thrive in high-stakes environments where decisions are driven by raw numbers. I specialize in turning complex data into clear, actionable directives for technical and creative teams. My core strengths include data decisiveness, call technology expertise with Ringba and Invoca, and compliance integrity with Jornaya and TrustedForm. I also focus on optimizing CPA, revenue per call, and network transparency to protect margins and clawback risk.

Joshua Ansell

Architect, Designer, Graphic Designer, +2

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I’m a Pay-Per-Call Architect & Performance Strategist with 13 years of experience weaponizing data to scale customer acquisition. I design the technical architecture of Pay-Per-Call—routing logic, IVRs, and high-volume distribution engines—bridging complex infrastructure with bottom-line profitability. I thrive in high-stakes environments where decisions are driven by raw numbers. I specialize in turning complex data into clear, actionable directives for technical and creative teams. My core strengths include data decisiveness, call technology expertise with Ringba and Invoca, and compliance integrity with Jornaya and TrustedForm. I also focus on optimizing CPA, revenue per call, and network transparency to protect margins and clawback risk.…I’m a Pay-Per-Call Architect & Performance Strategist with 13 years of experience weaponizing data to scale customer acquisition. I design the technical architecture of Pay-Per-Call—routing logic, IVRs, and high-volume distribution engines—bridging complex infrastructure with bottom-line profitability. I thrive in high-stakes environments where decisions are driven by raw numbers. I specialize in turning complex data into clear, actionable directives for technical and creative teams. My core strengths include data decisiveness, call technology expertise with Ringba and Invoca, and compliance integrity with Jornaya and TrustedForm. I also focus on optimizing CPA, revenue per call, and network transparency to protect margins and clawback risk.

Available to hire

I’m a Pay-Per-Call Architect & Performance Strategist with 13 years of experience weaponizing data to scale customer acquisition. I design the technical architecture of Pay-Per-Call—routing logic, IVRs, and high-volume distribution engines—bridging complex infrastructure with bottom-line profitability. I thrive in high-stakes environments where decisions are driven by raw numbers.

I specialize in turning complex data into clear, actionable directives for technical and creative teams. My core strengths include data decisiveness, call technology expertise with Ringba and Invoca, and compliance integrity with Jornaya and TrustedForm. I also focus on optimizing CPA, revenue per call, and network transparency to protect margins and clawback risk.

Skills

Data Visualization

CRM

Lead Nurturing

Experience Level

Data Visualization

Expert

CRM

Expert

Lead Nurturing

Intermediate

Language

English

Fluent

Work Experience

Senior Account Manager, Affiliate Operations at Internet Brands

January 1, 2021 - January 1, 2024

Audited traffic and fixed distribution logic to focus on high-intent sources, cutting acquisition costs by 38%. Acted as internal expert for Invoca and routing; rebuilt IVR flows to maximize Revenue Per Call. Managed high-stakes publisher relationships in the Legal space, scaling top traffic sources while hitting strict CPA targets. Led the complex transition to Jornaya for all affiliate traffic, delivering 100% lead transparency and protecting the network from compliance-driven clawbacks.

Head of Ad Operations at Palo Media Group LLC

January 1, 2014 - January 1, 2021

Led end-to-end migration of legacy Invoca campaigns to Ringba, auditing and rebuilding IVR flows and routing logic to ensure zero downtime and 100% data parity. Directed weekly War Room performance calls for a team of 8+, moving traffic and adjusting caps to protect margins in real time. Identified performance anomalies and scaling opportunities from live data, and continuously rebalance lead distribution based on buyer performance and affiliate quality.

Client Success Manager at MUNDOMEDIA LTD.

January 1, 2013 - January 1, 2014

Gained foundational Pay-Per-Call expertise in MediaPro Strategies; managed high-volume campaigns with Invoca, troubleshooting tracking discrepancies in a high-pressure environment. Monitored daily conversion fluctuations to fix tracking issues before they impacted revenue.