Josh Blackman

Owner-operated digital marketing agency specialising in Google Ads, with contractors delivering Meta, SEO and email marketing services. Manage Google Ads campaigns end-to-end for a portfolio of clients across e-commerce, automotive and hospitality. Clients include Boston Wardrobes, Continental Cars, Game Over GC, Candy Co and Kiwi Sheepskins. Oversee campaign strategy, budget allocation, bid management and performance reporting. Lead a team of contractors across Meta Ads, SEO and email marketing. Available for contracting engagements on a set-hours-per-week basis.

Continued role following acquisition of Firefly Digital by ZIB Digital. Managed transition of accounts and maintained campaign performance through agency acquisition.

Agency-side paid search role managing Google Ads accounts across a range of industries. Built and managed Google Ads accounts across Search, Display and Shopping campaign types. Conducted keyword research and managed negative keyword lists to improve traffic quality. Implemented and audited conversion tracking via Google Tag Manager. Performed regular campaign optimisations including bid strategy testing, ad copy testing and landing page analysis. Produced performance reports and presented results to client CEOs, managers and executives. Conducted user journey analysis and landing page testing to improve conversion rates. Managed campaign scaling strategies to grow client accounts within budget parameters.