Digital Marketing Leader with 12+ years of expertise specializing in SEO and PPC, complemented by extensive experience across all digital channels, including social media, email marketing, and lead generation campaigns. Proven track record of building and mentoring high-performing teams to drive brand awareness, demand generation, and customer retention. Skilled in leveraging advanced analytics and AI to optimize campaign performance and maximize ROI. Adept at tailoring integrated strategies for diverse audience segments, consistently achieving and exceeding performance targets.

Joshua Davis

Digital Marketing Leader with 12+ years of expertise specializing in SEO and PPC, complemented by extensive experience across all digital channels, including social media, email marketing, and lead generation campaigns. Proven track record of building and mentoring high-performing teams to drive brand awareness, demand generation, and customer retention. Skilled in leveraging advanced analytics and AI to optimize campaign performance and maximize ROI. Adept at tailoring integrated strategies for diverse audience segments, consistently achieving and exceeding performance targets.

Language

English
Fluent

Work Experience

Digital Strategist / Paid Media Specialist at Cox Media Group
June 1, 2018 - August 1, 2021
Measured and evaluated brand digital performance; led consistent marketing efforts to raise brand awareness; researched, negotiated, implemented advertising and public relations activities; collaborated with media, design and development teams to enhance brand mission and values; managed SEO/PPC/email/social strategies; built high-performing teams; improved click-through rates, conversions, and ROI; defined KPI targets and performance dashboards.
Marketing Manager at Active Digital Marketing
June 1, 2016 - August 1, 2018
Led brand campaigns across digital channels; implemented SEO/PPC campaigns; improved web traffic and engagement; developed data-driven marketing strategies and messaging guidelines; directed cross-functional teams to deliver cohesive digital strategies; mentored junior team members.
Copywriter / Digital Marketing Specialist at Jasper Media Marketing
January 1, 2012 - August 1, 2014
Produced original marketing content, ad copy, social media posts, and brand messaging across campaigns; collaborated with design and development teams; contributed to sales enablement and engagement.
Freelance Writer at Impose Magazine
May 1, 2014 - June 1, 2018
Developed content through research, planning, writing and editing; conducted interviews with celebrities for articles; promoted content on social media; built brand messaging and contributed to event promotion.
Project Coordinator / Marketing Manager at PKSI International
August 1, 2014 - June 1, 2016
Kept projects on schedule, liaised between departments to facilitate communication, developed marketing content, managed tasks and milestones, maintained documentation and progress for multiple campaigns.
Digital Marketing Consultant at Freelance / Remote
May 1, 2025 - Present
Provided digital marketing consulting across clients; launched multi-channel campaigns; improved KPIs, website traffic, and conversions; built and optimized websites and landing pages; developed data-driven marketing strategies and automation.

Education

Bachelor of Arts at San Francisco State University
January 11, 2030 - April 24, 2026

Qualifications

Google AdWords Expert
January 11, 2030 - April 24, 2026
Google Analytics Expert
January 11, 2030 - April 24, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet