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I'm a freelance Creative Lead / Design Director with 9+ years’ experience delivering commercially-driven design across brand, digital, UI/UX and integrated campaigns. I operate as a full-stack creative partner, bridging strategy, design and execution to lead end-to-end delivery across digital, print, social, eCommerce and experiential channels. I'm focused on brand strategy, design systems, UI/UX and campaign performance, helping organisations improve creative output, conversion, engagement and operational efficiency. Available for freelance, contract and consulting leadership roles.…I'm a freelance Creative Lead / Design Director with 9+ years’ experience delivering commercially-driven design across brand, digital, UI/UX and integrated campaigns. I operate as a full-stack creative partner, bridging strategy, design and execution to lead end-to-end delivery across digital, print, social, eCommerce and experiential channels. I'm focused on brand strategy, design systems, UI/UX and campaign performance, helping organisations improve creative output, conversion, engagement and operational efficiency. Available for freelance, contract and consulting leadership roles.

Josh Pelletti

PRO

Creative Director, Designer, Art Director, +3

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I'm a freelance Creative Lead / Design Director with 9+ years’ experience delivering commercially-driven design across brand, digital, UI/UX and integrated campaigns. I operate as a full-stack creative partner, bridging strategy, design and execution to lead end-to-end delivery across digital, print, social, eCommerce and experiential channels. I'm focused on brand strategy, design systems, UI/UX and campaign performance, helping organisations improve creative output, conversion, engagement and operational efficiency. Available for freelance, contract and consulting leadership roles.…I'm a freelance Creative Lead / Design Director with 9+ years’ experience delivering commercially-driven design across brand, digital, UI/UX and integrated campaigns. I operate as a full-stack creative partner, bridging strategy, design and execution to lead end-to-end delivery across digital, print, social, eCommerce and experiential channels. I'm focused on brand strategy, design systems, UI/UX and campaign performance, helping organisations improve creative output, conversion, engagement and operational efficiency. Available for freelance, contract and consulting leadership roles.

Available to hire

Melbourne, Australia

I’m a freelance Creative Lead / Design Director with 9+ years’ experience delivering commercially-driven design across brand, digital, UI/UX and integrated campaigns. I operate as a full-stack creative partner, bridging strategy, design and execution to lead end-to-end delivery across digital, print, social, eCommerce and experiential channels.

I’m focused on brand strategy, design systems, UI/UX and campaign performance, helping organisations improve creative output, conversion, engagement and operational efficiency. Available for freelance, contract and consulting leadership roles.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Designer at Kathmandu (KMD Brands) – Kathmandu, Rip Curl, OBOZ

January 1, 2022 - December 31, 2023

Delivered global campaign creative, digital design and UI/UX across retail, eCommerce and omnichannel platforms; executed integrated campaigns across APAC, EU and North America; designed across retail, digital, social, eCommerce and performance channels; art directed campaign and product photography; collaborated with global teams and agencies to deliver large-scale campaign rollouts; maintained and evolved brand systems and visual identity consistency; mentored designers and contributed to team capability and output quality.

Design Lead at The Brag Media / Vinyl Group

January 1, 2023 - December 31, 2026

Lead creative direction, art direction and execution across a portfolio of global media and culture brands including Rolling Stone, Variety, Hypebeast, Mediaweek and Tone Deaf. Overseen end-to-end design output across editorial, digital, social and experiential projects; managed design teams; developed brand systems and driven creative strategy aligned with business goals.

Designer at CHEP Network / CHE Proximity

January 1, 2019 - December 31, 2022

Delivered creative for global clients across brand, campaign, digital and content design; translated briefs into high-quality design outputs; developed concepts for large-scale, multi-channel campaigns; presented work to stakeholders across global markets; collaborated across strategy, production and account teams; contributed to campaigns recognised by Cannes Lions, Caples Awards and LIA Awards; built foundational experience across brand identity, retail and digital design.

Designer at Hand to Hand Store

January 1, 2017 - December 31, 2019

Delivered creative for global clients within an award-winning agency environment; designed and executed integrated campaigns across digital, print and social; translated creative briefs into high-quality outputs; partnered with strategy, production and account teams to deliver multi-channel campaigns.

Senior Designer at Kathmandu (KMD Brands - Kathmandu, Rip Curl, OBOZ)

January 1, 2022 - January 1, 2023

Delivered global campaign creative, digital design and UI/UX across retail, eCommerce and omnichannel platforms. • Delivered integrated campaigns across APAC, EU and North America markets • Executed design across retail, digital, social, eCommerce and performance channels • Art directed campaign and product photography • Collaborated with global teams and agencies to deliver large-scale campaign rollouts • Maintained and evolved brand systems and visual identity consistency • Mentored designers and contributed to team capability and output quality