Available to hire
Hi, I’m Josie Zhou, a passionate and experienced marketing professional currently pursuing my MSc in Marketing at Trinity College Dublin. Over the past few years, I’ve developed a strong skill set in account management, social media marketing, and data analysis while working in multilingual environments. I love creating engaging beauty content on Instagram and TikTok, which has helped me keep up with the latest trends and hone my digital marketing skills.
I thrive on building strong connections with customers and using data-driven insights to optimize marketing campaigns. My experience working with clients across the export, MENA, and UK markets at Accenture has enabled me to exceed client expectations and manage large portfolios successfully. I am always eager to learn and grow as a marketer and content creator.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Chinese
Advanced
Work Experience
SMB Account Manager for Pinterest at Accenture
November 1, 2021 - December 31, 2024Supported advertisers in the Export, MENA, and UKI markets, managing 100-200 Pinterest accounts quarterly to optimize campaign performance and lead generation. Handled social media ads daily, provided performance analytics using Salesforce, and increased client retention through data-driven tools and customized pitches. Achieved over 98% monthly book coverage and exceeded client expectations. Notable achievements include exceeding quarterly targets, reactivating a large customer with significant revenue impact, producing a technical guide for common issues, and managing clients with multi-million dollar deals.
Beauty Content Creator at Trilumina Media
February 1, 2018 - April 26, 2024Created daily beauty and makeup content on TikTok, Instagram, and YouTube, growing substantial followers and engagement. Collaborated with well-known beauty brands through paid partnerships, gifted products, and event invitations. Featured on prominent brand social media and websites, building a strong influencer presence.
Data Analyst Operation Intern at MarTechApe
January 1, 2021 - July 31, 2021Translated and published weekly blog posts, optimized website UI for better call-to-action tracking, and analyzed site traffic metrics such as CPA and ROI. Promoted brand awareness through innovative social media strategies on a Pinterest-like platform. Developed multi-regression marketing models and used Excel, SQL, Google Data Studio, and Tableau for data analysis and visualization.
Marketing Mix Modelling Bootcamp at MarTechApe
December 1, 2020 - January 31, 2021Collected and cleaned data, managed ETL processes, and performed multivariate regression using R to assess marketing tactics impact. Built Tableau dashboards for visualization, recommended budget optimization, and presented findings to the team.
SMB Account Manager for Pinterest at Accenture
November 1, 2021 - December 31, 2024Supported advertisers in the Export, MENA, and UKI markets, assisting campaign performance, troubleshooting, and delivering product knowledge education. Managed 100-200 Pinterest accounts quarterly using Pinterest Ads to optimize campaign performance and lead generation. Developed client relationships via online meetings and emails, monitored social media ads daily, and provided analytics using Salesforce. Increased client retention rates using data-driven tools and customized pitches to improve client experience. Managed accounts by urgency with tight deadlines, consistently achieving a 98% or higher monthly book coverage. Achievements include over-achieving quarterly targets three consecutive quarters, reactivating a large customer with significant revenue impact, creating a common tech issue guide, managing a client with a $2.3m yearly deal, and onboarding high-profile clients and agencies.
Beauty Content Creator at Trilumina Media
February 1, 2018 - June 7, 2024Created daily beauty and makeup content on TikTok, Instagram, and YouTube under the handle @josiezhou1028 to explore passion and enhance understanding of social media trends and marketing. Built a large following with 115k TikTok, 40k Instagram, and 12k YouTube followers, accumulating over 5 million likes and several videos surpassing 20 million views. Collaborated with brands like Røde, Makeup Revolution, Skin1004, and Ulike Global through paid partnerships, gifted relationships, and events with YSL Beauty, Prada Beauty, and Urban Decay Cosmetics. Featured on brand websites and social media channels.
Data Analyst Operation Intern at MarTechApe
January 1, 2021 - July 31, 2021Translated and uploaded weekly blog posts on company website; optimized UI with call-to-action links to track blog performance. Analyzed site traffic metrics such as CPA, ROI, conversion rate, and visitors via social media channels. Boosted social media presence using a Pinterest-like platform called 'RED' to promote brand awareness. Performed influencer acquisition and conversion analysis, discovering converted users contributing to $4000 ROI. Created multi-regression models to measure marketing channel performance using Microsoft Excel and SQL. Designed data visualizations with Google Data Studio and Tableau to report findings.
SMB Account Manager for Pinterest at Accenture
November 1, 2021 - December 31, 2024Supported advertisers in the Export, MENA, and UKI markets to assist campaign performance, troubleshoot issues, and deliver product education. Managed 100-200 accounts quarterly, optimized Pinterest Ads campaigns, and built strong client communications via calls and emails. Monitored social media ad performance daily using Salesforce, created analytics reports, and tracked account activity. Increased client retention with data-driven targeting and personalized pitches. Handled objections and attribution models to improve client experience, achieving over 98% monthly book coverage and exceeding client expectations. Key achievements include consistently surpassing quarterly targets, managing a client with a $2.3m yearly deal, and onboarding major clients like Trinny London and Wagamama.
Beauty Content Creator at Trilumina Media
February 1, 2018 - June 22, 2024Created daily beauty and makeup content on TikTok, Instagram, and YouTube, amassing significant follower bases and tens of millions of video views. Collaborated with beauty brands through paid partnerships and gifted content while attending industry events. Featured on prominent social media pages and brand channels, enhancing brand visibility and audience engagement.
Data Analyst Operation Intern at MarTechApe
January 1, 2021 - July 31, 2021Translated and optimized weekly blog posts, improving UI and adding call-to-action links. Analyzed site traffic and key marketing metrics such as CPA, ROI, and conversion rates. Enhanced the company's social media presence on a Pinterest-like platform called 'RED.' Developed multi-regression models using Excel and SQL to assess marketing channel performance and created data visualizations with Google Data Studio and Tableau. Identified influencers who contributed $4000 ROI.
SMB Account Manager for Pinterest at Accenture
December 31, 2024 - July 21, 2025Managed 100-200 Pinterest accounts quarterly to optimize campaign performance and lead generation for clients in Export, MENA, and UKI markets. Built client relationships via online meetings and emails. Handled social media ads and performance analytics daily and weekly using Salesforce. Increased client retention using data-driven tools and customized pitches. Achieved over 98% monthly book coverage, exceeding client expectations. Notable achievements include over-achieving quarterly targets consecutively, managing a client who signed a $2.3M yearly deal, and creating a step-by-step tech issue guide used by the team.
Beauty Content Creator at Trilumina Media
February 1, 2018 - PresentCreated daily beauty and makeup content on TikTok, Instagram, and YouTube with followers of 115k, 40k, and 12k respectively. Featured on Huda Beauty’s TikTok page, and collaborated with brands like Røde, Makeup Revolution, Skin1004, and Ulike Global through paid partnerships, gifted relationships, and event invitations. Built a social media presence with over 5 million total likes and videos with more than 20 million views.
Data Analyst Operation Intern at MarTechApe
July 31, 2021 - July 21, 2025Translated and uploaded weekly blog posts, optimizing UI with call-to-action links. Analyzed site traffic and key metrics such as CPA, ROI, Conversion Rate, and Website Visitors. Enhanced social media presence using the RED platform. Discovered influencer conversions generating $4000 ROI. Built multi-regression models using Excel and SQL, created data visualizations via Google Data Studio and Tableau for reporting.
Marketing Mix Modelling Bootcamp at MarTechApe
January 31, 2021 - July 21, 2025Collected, cleaned and aggregated data using MySQL and performed multivariate regression models with R to evaluate marketing tactics. Built Tableau dashboards visualizing model results, providing budget optimization recommendations using Excel Solver including presentation of model findings.
SMB Account Manager for Pinterest at Accenture
December 31, 2024 - July 25, 2025Managed 100-200 Pinterest accounts quarterly to optimize campaign performance and lead generation across Export, MENA, and UKI markets. Supported advertisers by troubleshooting issues, delivering product education, and providing detailed analytics using Salesforce. Increased client retention through data-driven prospecting and customized pitches. Exceeded quarterly targets consecutively, managed high-value clients, and developed guides for common technical problems.
Beauty Content Creator at Trilumina Media
February 1, 2018 - PresentCreated and shared daily beauty and makeup content on TikTok, Instagram, and YouTube, growing significant audiences and engagement. Collaborated with various beauty brands through paid partnerships, gifted products, and event invitations. Featured on multiple brand social channels and websites, leveraging content creation to enhance marketing understanding and social media trends.
Data Analyst Operation Intern at MarTechApe
July 31, 2021 - July 25, 2025Analyzed website traffic and social media metrics such as CPA, ROI, and conversion rates. Improved brand presence on a Pinterest-like platform and created multi-regression models to measure marketing channel efficiency using Excel and SQL. Produced data visualizations and influencer analysis that contributed to $4000 ROI for the company.
Agency Partner Manager for Pinterest at Accenture
December 31, 2024 - August 27, 2025Supported advertisers in the export, MENA, and UK I markets covering campaign performance, troubleshooting, and delivering product knowledge education. Managed between 100 to 200 Pinterest accounts quarterly, optimizing campaigns and lead generation for clients. Developed communication networks with clients via online meetings and outreach emails. Monitored social media ads, tracked opportunity pipelines using Salesforce, and created custom reports. Increased client retention by using data-driven tools like LinkedIn Sales Navigator and Lusha. Managed urgency and responsiveness leading to a 98% monthly book coverage, exceeding client expectations.
Account Manager for Pinterest at Accenture
June 1, 2024 - August 27, 2025Worked on the Accenture-Pinterest project managing Pinterest accounts to optimize campaign performance and lead generation. Created and maintained client relationships, managed social media ads, and monitored daily and weekly performance analytics. Used Salesforce for pipeline tracking and custom reporting. Increased client retention and handled objections and attribution model comparisons to improve client experience. Achieved over 100% quarterly targets for three consecutive quarters and managed high-value clients including one signing a $2.3 million yearly deal with Pinterest.
Beauty Content Creator at Self-employed
February 1, 2018 - PresentCreated daily beauty and makeup content on TikTok, Instagram, and YouTube to enhance understanding of social media trends and marketing. Edited videos using Premiere Pro, Canva, and CapCut over seven years, growing followers significantly through viral videos. Skilled in producing both long-form educational videos and short trendy content, developed repeatable video formats and playlists to ensure consistent growth.
Data Analyst Operation Intern at MarT echApe
July 1, 2021 - August 27, 2025Translated and uploaded weekly blog posts on the company’s website, optimizing UI by adding call-to-action links to track blog performance. Analyzed site traffic via social media channels, focusing on metrics like CPA, ROI, conversion rate, and website visitors. Innovated social media presence by promoting through a Pinterest-like platform called 'Rednote'. Performed influencer acquisition and conversion analysis discovering high-impact users. Created multiregression models using Excel and SQL for marketing channel performance evaluation and developed data visualizations with Google Data Studio and Tableau.
Marketing Mix Modelling Bootcamp Participant at MarT echApe
January 31, 2021 - August 27, 2025Collected, aggregated, and cleaned data handling ETL processes using MySQL. Performed multivariate regression modeling using R for marketing mix modeling to evaluate impact of marketing tactics. Built visual dashboards with Tableau to present AVM, model contributions, and media ROI insights. Provided budget optimization recommendations and presented findings to teams.
Education
MSc Marketing at Trinity College Dublin
September 1, 2020 - July 31, 2021Diploma at University College Cork
September 1, 2019 - July 31, 2020Bachelor at Anhui University of Finance and Economics
September 1, 2016 - July 31, 2019MSc at Trinity College Dublin
September 1, 2020 - July 31, 2021Diploma at University College Cork
September 1, 2019 - July 31, 2020Bachelor at Anhui University of Finance and Economics
September 1, 2016 - July 31, 2019MSc Marketing at Trinity College Dublin
September 1, 2020 - July 31, 2021Diploma at University College Cork
September 1, 2019 - July 31, 2020Bachelor at Anhui University of Finance and Economics
September 1, 2016 - July 31, 2019MSc Marketing at Trinity College Dublin
September 1, 2020 - July 31, 2021Diploma in Financial Economics at University College Cork
September 1, 2019 - July 31, 2020Bachelor of International Finance at Anhui University of Finance and Economics
September 1, 2016 - July 31, 2019MSc Marketing at Trinity College Dublin
September 1, 2020 - July 31, 2021Diploma at University College Cork
September 1, 2019 - July 31, 2020Bachelor at Anhui University of Finance and Economics
September 1, 2016 - July 31, 2019MSc Marketing at Trinity College Dublin
September 1, 2020 - July 1, 2021Diploma in Financial Economics at University College Cork
September 1, 2019 - July 1, 2020Bachelor of International Finance at Anhui University of Finance and Economics
September 1, 2016 - July 1, 2019Qualifications
Google Analytics
January 1, 2015 - December 31, 2015Google Ads (search, display, YouTube)
January 1, 2015 - December 31, 2015Google Analytics Certification
January 11, 2030 - July 4, 2025Google Ads Certification (search, display, YouTube)
January 11, 2030 - July 4, 2025Google Analytics
January 11, 2030 - July 21, 2025Google Ads (search, display, YouTube)
January 11, 2030 - July 21, 2025Google Analytics
January 11, 2030 - July 25, 2025Google Ads (search, display, YouTube)
January 11, 2030 - July 25, 2025Google Analytics Certification
January 11, 2030 - August 27, 2025Google Ads Certification (Search, Display, YouTube)
January 11, 2030 - August 27, 2025Industry Experience
Media & Entertainment, Consumer Goods, Professional Services, Retail, Software & Internet, Financial Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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