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Digital marketing and growth leader at MOZN AI, responsible for demand generation and full-funnel marketing across paid, organic, CRM, and website channels. Leads strategy and execution, building reliable funnel and attribution reporting, scaling lifecycle and lifecycle automation, and developing executive dashboards to improve visibility and campaign performance. Previously, Head of Growth Marketing at Tarabut, where they drove end-to-end growth strategy across MENA by combining data, automation, and cross-functional collaboration. Owned HubSpot CRM architecture and marketing operations, improved funnel tracking, managed ABM and lifecycle programs, and built scalable marketing systems with strong Sales alignment.…Digital marketing and growth leader at MOZN AI, responsible for demand generation and full-funnel marketing across paid, organic, CRM, and website channels. Leads strategy and execution, building reliable funnel and attribution reporting, scaling lifecycle and lifecycle automation, and developing executive dashboards to improve visibility and campaign performance. Previously, Head of Growth Marketing at Tarabut, where they drove end-to-end growth strategy across MENA by combining data, automation, and cross-functional collaboration. Owned HubSpot CRM architecture and marketing operations, improved funnel tracking, managed ABM and lifecycle programs, and built scalable marketing systems with strong Sales alignment.

Jovana Nikolic

Marketing Consultant, Marketing Automation Specialist, Marketing Strategist, +2

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Digital marketing and growth leader at MOZN AI, responsible for demand generation and full-funnel marketing across paid, organic, CRM, and website channels. Leads strategy and execution, building reliable funnel and attribution reporting, scaling lifecycle and lifecycle automation, and developing executive dashboards to improve visibility and campaign performance. Previously, Head of Growth Marketing at Tarabut, where they drove end-to-end growth strategy across MENA by combining data, automation, and cross-functional collaboration. Owned HubSpot CRM architecture and marketing operations, improved funnel tracking, managed ABM and lifecycle programs, and built scalable marketing systems with strong Sales alignment.…Digital marketing and growth leader at MOZN AI, responsible for demand generation and full-funnel marketing across paid, organic, CRM, and website channels. Leads strategy and execution, building reliable funnel and attribution reporting, scaling lifecycle and lifecycle automation, and developing executive dashboards to improve visibility and campaign performance. Previously, Head of Growth Marketing at Tarabut, where they drove end-to-end growth strategy across MENA by combining data, automation, and cross-functional collaboration. Owned HubSpot CRM architecture and marketing operations, improved funnel tracking, managed ABM and lifecycle programs, and built scalable marketing systems with strong Sales alignment.

Available to hire

Digital marketing and growth leader at MOZN AI, responsible for demand generation and full-funnel marketing across paid, organic, CRM, and website channels. Leads strategy and execution, building reliable funnel and attribution reporting, scaling lifecycle and lifecycle automation, and developing executive dashboards to improve visibility and campaign performance.

Previously, Head of Growth Marketing at Tarabut, where they drove end-to-end growth strategy across MENA by combining data, automation, and cross-functional collaboration. Owned HubSpot CRM architecture and marketing operations, improved funnel tracking, managed ABM and lifecycle programs, and built scalable marketing systems with strong Sales alignment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Serbian

Fluent

Spanish; Castilian

Beginner

Work Experience

Digital Marketing Team Manager at MOZN AI

December 1, 2025 - Present

Owned and scaled digital demand generation engine across paid, organic, CRM, and website channels, aligning marketing efforts with pipeline and revenue goals. Drove full-funnel acquisition and lifecycle campaigns and positioned marketing as a primary source of inbound qualified opportunities. Led digital marketing strategy and execution across paid media, SEO, website, and lifecycle marketing. Implemented CRM data architecture improvements (HubSpot ↔ Salesforce), resolved tracking gaps, and enabled reliable funnel and attribution reporting. Built executive-level marketing and revenue performance dashboards to improve visibility into marketing contribution and campaign effectiveness. Managed and developed a team of 3 specialists (CRM, Content, SEO), overseeing planning, performance, and execution. Partnered cross-functionally with Branding, Product Marketing, RevOps, Sales, and Field to align messaging, campaign priorities, and lead management processes. Expanded scope to include st

Head of Growth Marketing at Tarabut

April 1, 2024 - December 1, 2025

Directed strategic growth across product, paid acquisition, and lifecycle channels across MENA by blending data and automation with cross-functional collaboration. Orchestrated product-led growth, paid acquisition (LinkedIn Ads, SEM), and lifecycle nurture programs to accelerate qualified pipeline and increase marketing-sourced opportunities. Designed and executed account-based marketing (ABM) and content amplification strategies to increase deal velocity and shorten sales cycles. Owned HubSpot CRM architecture, managed workflows, scoring models, lead routing, and advanced lifecycle automations for scalable growth. Tracked KPIs using GA4, Mixpanel, and Looker to drive data-driven campaign optimization and measurable ROI. Fostered tight collaboration with Sales, Product, Business Intelligence, and MarComms to align GTM execution with commercial priorities.

Senior Marketing Operations Manager at Tarabut

August 20, 2023 - April 20, 2024

Evolved the MarTech stack and connected marketing and sales workflows to scale demand generation and revenue tracking. Owned and optimized HubSpot as the core marketing automation platform, building workflows, lead scoring models, routing rules, and campaign assets. Developed website infrastructure, landing pages, and behavioral tracking integrations (GA4, Microsoft Clarity) to support full-funnel visibility. Led technical enablement for webinars integrating Zoom with HubSpot for automated registration, nurturing, and reporting. Partnered with Commercial Operations to design regional sales pipelines with automated deal stages, properties, and CRM hygiene processes. Established standardized processes and reporting framework to strengthen marketing-sales alignment and enable data-driven lifecycle management.

Marketing Operations and Growth Leader at MODS Management

September 20, 2020 - January 20, 2023

Built the company’s marketing function from scratch, establishing scalable inbound, automation, and campaign systems. Led end-to-end HubSpot implementation including website pages, forms, lead nurture automations, and campaign performance dashboards. Designed and executed multi-channel campaigns across Google Ads, LinkedIn, Meta, email, and organic channels to drive brand awareness and lead generation. Collaborated with content and design teams to grow organic search from zero to 200+ first-page product keywords. Established UTM frameworks, keyword tracking, and monthly reporting processes to measure funnel performance and inform content strategy. Partnered with the CMO to develop the marketing roadmap and campaign themes, aligning execution with commercial goals and brand positioning.

Marketing Consultant at Stable WP

March 20, 2020 - September 20, 2020

Supported SEO strategy and marketing planning to improve organic visibility and inform go-to-market decisions. Conducted on-site and off-site SEO audits with actionable recommendations to enhance search rankings and traffic. Contributed to marketing strategy development, aligning plans with budget priorities and commercial objectives. Delivered competitive and industry research insights to shape campaign direction and stakeholder decision-making.

Marketing Manager at Ingsoftware

May 1, 2019 - March 1, 2020

Owned full-funnel digital marketing execution in a role supporting business growth and employer branding in a single-market/sole-ownership position. (Details beyond ownership of execution were not fully specified in the resume text.)

Freelancer

June 1, 2016 - May 1, 2019

Supported international small business clients with hands-on, early-career digital marketing services while pursuing a degree.