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Hi, I’m Joy Akinyemi, a marketing and communications strategist specializing in integrated brand communications, strategic storytelling, and audience psychology. Across 8 countries and 3 continents, I’ve partnered with 40+ brands across SaaS, finance, health, food & beverage, faith-based organizations, and more to craft messages that don’t just reach audiences but move them to act. I bring brand strategy, creative design, and data-driven marketing together to help organizations articulate who they are, why it matters, and how to make the market feel it. I’ve spoken with 1,000+ professionals about marketing, branding, career development, and purpose-led leadership, and I translate those insights into practical, action‑oriented plans that are accessible, articulable, and measurable.…Hi, I’m Joy Akinyemi, a marketing and communications strategist specializing in integrated brand communications, strategic storytelling, and audience psychology. Across 8 countries and 3 continents, I’ve partnered with 40+ brands across SaaS, finance, health, food & beverage, faith-based organizations, and more to craft messages that don’t just reach audiences but move them to act. I bring brand strategy, creative design, and data-driven marketing together to help organizations articulate who they are, why it matters, and how to make the market feel it. I’ve spoken with 1,000+ professionals about marketing, branding, career development, and purpose-led leadership, and I translate those insights into practical, action‑oriented plans that are accessible, articulable, and measurable.

Joy Akinyemi

Brand Strategist, Marketing Strategist, Growth Marketer, +4

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Hi, I’m Joy Akinyemi, a marketing and communications strategist specializing in integrated brand communications, strategic storytelling, and audience psychology. Across 8 countries and 3 continents, I’ve partnered with 40+ brands across SaaS, finance, health, food & beverage, faith-based organizations, and more to craft messages that don’t just reach audiences but move them to act. I bring brand strategy, creative design, and data-driven marketing together to help organizations articulate who they are, why it matters, and how to make the market feel it. I’ve spoken with 1,000+ professionals about marketing, branding, career development, and purpose-led leadership, and I translate those insights into practical, action‑oriented plans that are accessible, articulable, and measurable.…Hi, I’m Joy Akinyemi, a marketing and communications strategist specializing in integrated brand communications, strategic storytelling, and audience psychology. Across 8 countries and 3 continents, I’ve partnered with 40+ brands across SaaS, finance, health, food & beverage, faith-based organizations, and more to craft messages that don’t just reach audiences but move them to act. I bring brand strategy, creative design, and data-driven marketing together to help organizations articulate who they are, why it matters, and how to make the market feel it. I’ve spoken with 1,000+ professionals about marketing, branding, career development, and purpose-led leadership, and I translate those insights into practical, action‑oriented plans that are accessible, articulable, and measurable.

Available to hire

Hi, I’m Joy Akinyemi, a marketing and communications strategist specializing in integrated brand communications, strategic storytelling, and audience psychology. Across 8 countries and 3 continents, I’ve partnered with 40+ brands across SaaS, finance, health, food & beverage, faith-based organizations, and more to craft messages that don’t just reach audiences but move them to act.

I bring brand strategy, creative design, and data-driven marketing together to help organizations articulate who they are, why it matters, and how to make the market feel it. I’ve spoken with 1,000+ professionals about marketing, branding, career development, and purpose-led leadership, and I translate those insights into practical, action‑oriented plans that are accessible, articulable, and measurable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Performance Marketer at Imogen Grace Socials UK

November 1, 2025 - Present

Planed and executed a full Meta paid advertising campaign for Q Acoustic's speaker brand across Facebook and Instagram; managed strategy, audience targeting, budget allocation, creative direction, and performance optimization for a two-product campaign (M20 and M40) during the peak shopping period. Deployed £520.30 total ad spend; reached 36,937 unique users and generated 90,624 impressions at a CPM of £5.74; achieved a 3.66% overall CTR and 1.97% link CTR, delivering 1,785 high-intent website visits at £0.29 CPC. Generated 86,277 video views and 29,885 engagements, with nearly one in three impressions resulting in an interaction.

Content Marketing & Social Media Strategy at Desa Foods

August 1, 2025 - August 31, 2025

Led end-to-end content marketing and brand relaunch; built a full-funnel content system across Instagram, Facebook, LinkedIn, and other channels with a calendar, audience targeting, and performance tracking; delivered measurable revenue impact.

Programs Assistant at Marketing Girls Corner (MGC)

June 1, 2025 - November 30, 2025

Led community growth and program delivery; launched 2 marketing boot camps and 3 webinars; built LMS content and onboarding processes; grew community to 1,000+ participants across multiple countries; cultivated partnerships with mentors and potential employers.

Junior Marketing and Branding Assistant at Xcentrique Media

June 1, 2025 - November 30, 2025

Led the operations, programming, and community growth for Marketing Girls Corner (MGC); developed structured learning programs to upskill young women with practical marketing skills; managed a team of 5 volunteers, overseeing content workflow, task delegation, community engagement, and day-to-day operations; grew MGC community by 50% in 3 months; launched 2 marketing boot camps and 3 webinars; expanded partnerships and job opportunities for participants.

Integrated Event Marketing & Communications Manager at The Memo

May 1, 2025 - Present

Led end-to-end event marketing and communications strategy for The Memo’s event launch; oversaw multi-channel campaigns across organic social media, email, influencer management, mobile push notifications, and on-site content production. Built a conversion-focused content plan and executed live coverage, driving attendance and engagement.

Content Marketing & Social Media Strategy at HerSpine Solutions

March 1, 2025 - August 31, 2025

Built a full-funnel content marketing and social media strategy across five channels; ensured brand consistency and credibility through thought leadership content and community engagement. Scaled HerSpine's digital presence, onboarding 1,000+ organic followers across platforms within five months, and developed a centralized content calendar.

Integrated Marketing & Product Launch Communications at Hammer Pay Africa

November 1, 2024 - Present

Led end-to-end marketing and communications for a multi-market fintech product launch into the Liberian market; developed a comprehensive branding kit, CEO LinkedIn personal branding, platform messaging, and GTM framework; built merchant acquisition pitches and email marketing sequences; oversaw end-to-end product launch and supporting website development.

Content Marketing & Community Growth at The Kingdom Emphasis Community

June 1, 2024 - December 31, 2024

Developed and executed a full content marketing strategy for a faith-based platform across multiple channels; built a diverse content mix aligned with brand values and audience journey; grew a community of 1,000+ organic followers and onboarded 100+ community members across five countries; secured SCI partnerships to grow reach and credibility.

SEO & Website Performance Optimization at Stellar Writes

April 1, 2024 - April 30, 2024

Audited the CMS backend, implemented on-page SEO improvements, and developed a structured keyword strategy across site architecture, meta data, headers, and content to improve discoverability. Executed off-page SEO efforts and link-building to strengthen domain authority and search rankings.

Head of Marketing and Communications at Hilvarr

March 1, 2024 - Present

Founded and scaled a full-service marketing and communications agency, growing to serve 40+ personal brands and corporate clients across 8 countries within the first year. Led a remote team of seven specialists delivering integrated marketing solutions across digital, PR, brand communications, and community building for clients in finance, health, mental health, food & beverage, faith-based organizations, and media. Launched a strategic roadmap and delivered measurable impact against revenue goals.

Appointment Setter → Team Lead at G&M Consulting Hub

February 1, 2022 - December 31, 2024

Booked 10 sales calls within the first 30 days, contributing to an estimated $10,000 in pipeline revenue and establishing an immediate track record of performance. Promoted to Team Lead, responsible for overseeing appointment setters, pipeline management, and consistent delivery against targets.

Content & Campaign Lead at The Heart Therapy Initiative

August 1, 2021 - December 31, 2024

Led content strategy and campaign activation for a mental health platform; owned the brand’s editorial direction, community engagement, and campaign activations across digital channels. Developed a multi-format content pipeline (video scripts, blog posts, social posts) to educate and engage audiences while driving measurable reach and impact.