I transform complex narratives into compelling stories that capture attention where it matters most. Described by clients and colleagues as 'the most action-oriented' PR professional they've worked with, I specialize in strategic media relations, brand storytelling, and content marketing strategy for clients in AI, cybersecurity, retail, e-commerce, business and finance, non-profit, and beyond. I’ve worked with various disruptive and renowned organizations like Bose Professional, Tanium, RSA Conference, Hired, H2O.ai, among others. I am fluent in Mandarin Chinese and conversant in Spanish, adding multicultural perspectives to my communications expertise. Outside of work, you’ll find me pursuing my passion for surfing and exploring Indonesia. I apply the same dedication and persistence to advancing in my surfing journey as I do to delivering exceptional results for my clients, no matter where I’m working from. Got a cool story, mission, service, or product that just isn’t getting the attention it deserves? Let’s discuss how revisiting your messaging, content strategy, and tailored PR can amplify your impact—my inbox is open!

I transform complex narratives into compelling stories that capture attention where it matters most. Described by clients and colleagues as 'the most action-oriented' PR professional they've worked with, I specialize in strategic media relations, brand storytelling, and content marketing strategy for clients in AI, cybersecurity, retail, e-commerce, business and finance, non-profit, and beyond. I’ve worked with various disruptive and renowned organizations like Bose Professional, Tanium, RSA Conference, Hired, H2O.ai, among others. I am fluent in Mandarin Chinese and conversant in Spanish, adding multicultural perspectives to my communications expertise. Outside of work, you’ll find me pursuing my passion for surfing and exploring Indonesia. I apply the same dedication and persistence to advancing in my surfing journey as I do to delivering exceptional results for my clients, no matter where I’m working from. Got a cool story, mission, service, or product that just isn’t getting the attention it deserves? Let’s discuss how revisiting your messaging, content strategy, and tailored PR can amplify your impact—my inbox is open!

Available to hire

I transform complex narratives into compelling stories that capture attention where it matters most.

Described by clients and colleagues as ‘the most action-oriented’ PR professional they’ve worked with, I specialize in strategic media relations, brand storytelling, and content marketing strategy for clients in AI, cybersecurity, retail, e-commerce, business and finance, non-profit, and beyond. I’ve worked with various disruptive and renowned organizations like Bose Professional, Tanium, RSA Conference, Hired, H2O.ai, among others.

I am fluent in Mandarin Chinese and conversant in Spanish, adding multicultural perspectives to my communications expertise.

Outside of work, you’ll find me pursuing my passion for surfing and exploring Indonesia. I apply the same dedication and persistence to advancing in my surfing journey as I do to delivering exceptional results for my clients, no matter where I’m working from.

Got a cool story, mission, service, or product that just isn’t getting the attention it deserves? Let’s discuss how revisiting your messaging, content strategy, and tailored PR can amplify your impact—my inbox is open!

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Intermediate
Chinese
Fluent

Work Experience

Account Manager at Hire Digital
September 1, 2025 - Present
Strategic digital marketing and content operations for enterprise technology clients across APAC markets. Directed end-to-end marketing strategy and production for a global payments technology company's content marketing series across APAC markets, orchestrating multilingual campaigns and 30+ article proposals across 3 content pillars, coordinating designers, translators, and stakeholders. Managed account strategy for a leading APAC telecom/enterprise provider, delivering monthly performance analyses and competitive intelligence to drive campaign optimization. Built thought leadership around Quantum-Safe Networks, AI infrastructure, 5G+ Priority, and zero-trust security, translating complex tech into executive-friendly business outcomes.
Independent Communications Strategist & Consultant at Independent Communications Strategist & Consultant
December 1, 2023 - Present
PR consultant specializing in media relations and brand storytelling for emerging tech companies and founders. Led go-to-market PR for CES 2024 AI product launch, securing day-of-announcement coverage in TechCrunch, NPR, and Tom's Guide. Conducted executive interviews turning technical concepts into compelling case studies and business narratives, growing a newsletter to 2.1K+ subscribers in 3 weeks. Created monthly thought leadership newsletters for C-suite consultants and developed 6+ month content calendars spanning multiple clients in business and finance sectors.
Senior Account Executive at Gravitate Public Relations
June 1, 2022 - July 1, 2023
Led data-driven content development for the annual State of Tech Salaries report, analyzing 907,000+ interview requests, collaborating with data science, design, and marketing teams to translate datasets into compelling narratives. Generated 38 pieces of global coverage in one month (Forbes, Axios, Silicon Valley Business Journal, CoinDesk) including 10 CEO interviews. Managed campaign strategy end-to-end and coordinated with an external agency for international launch execution. Secured SXSW and SXSW EDU placements for an early-stage edtech startup CEO, establishing category leadership.
Account Executive at SHIFT Communications
October 1, 2021 - June 1, 2022
Integrated communications campaigns for B2B/B2C technology, fintech, and healthcare clients. Secured broadcast (Nasdaq TradeTalks) and feature coverage (VentureBeat, Forbes) for an AI startup. Authored award submission for Fast Company's Best Workplaces for Innovators 2022 for H2O.ai. Coordinated RSA Conference 2022 media relations, including credentialing and on-site coordination. Achieved 17 media placements across bylines, case studies, and executive interviews within four months.
Account Executive at Brands2Life
February 1, 2020 - October 1, 2021
Global PR & Communications agency focusing on technology and digital transformation. Led Bose Professional influencer campaign with 6 high-impact collaborations in the first month, including 26 total coverage pieces with 17 product reviews. Managed IoT World 2020 media relations, including credential vetting and spokesperson interviews.

Education

Bachelor of Arts (BA) in Communication, Minor in Communicology at University of Hawai'i at Mānoa
January 11, 2030 - May 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment