Sr. Marketing Manager at Medtronic International Trading Sarl

Develop and execute European marketing strategy and tactics for all small and large capital equipment in the cranial and spinal surgical field, reporting to the Sr. Marketing Director. Lead a team of 6 product managers. Collaborate with functional and regional stakeholders to accelerate the adoption of technologies in Western Europe.

Sr. Marketing Manager Spinal Robotics Western Europe at Medtronic International Trading Sarl

Developed and executed European market development strategy for Spinal Robotics technology. Managed a team of 8 direct reports (1 Product Marketing Specialist, 1 Training & Education Specialist and 6 Field Clinical Specialists). Collaborated with Robotics Unit Director and regional stakeholders to develop commercial channels, digital transformation, KOL and reference center development, as well as internal and customer education.

Marketing Manager Cranial & Spinal Technologies EMEA at Medtronic International Trading Sarl

Developed and executed European strategy and tactics for cranial and spinal small capital technologies ($85M). Managed a team of 3 product marketing specialists. Collaborated with commercial director and regional stakeholders to develop and implement new business and launch strategies, and managed distributor relationships.

Principal Product Manager Business Development EMEA Neurological & ENT at Medtronic International Trading Sarl

Led, developed and executed European strategy and tactics for several developing and new-to-market technologies. Identified and engaged KOLs to enable launch success and drive product adoption. Collaborated with clinical, reimbursement, pricing, finance, supply chain, regulatory and SBU for accurate sizing the market, identifying commercial channels, and defining the value proposition. Created and managed distributor relationships.

Senior Product Manager Advanced Energy Western Europe at Medtronic International Trading Sarl

Led marketing strategy and execution for two recently acquired technologies – designing the full marketing mix for successful commercialization ($0 - 10M business in 3 years). Created new customer T&E programs, resulting in yearly high attendance rates (trained >70 surgeons). Identified and engaged regional KOLs to drive product adoption and obtain market access feedback. Initiated and maintained cross-functional collaboration to facilitate rapid product growth. Grew products by 37% then 45% – exceeding plan both years. Award winner 2014 & 2015.

Sales Representative Cardiac Rhythm Disease Management at Medtronic Trading NL B.V.

Managed sales activities for low power implantable heart rhythm devices and diagnostics in the NE Netherlands. Overachieved plan in 3 consecutive years 2009-2011. Benelux Sales Award in 2010. Contract negotiation & competitive selling. Provided cath lab implant support. Led regional marketing and training & education activities.

Area Manager at Sanofi- Aventis

Managed sales activities for Cardiovascular and Diabetes therapies to GPs, Specialists and Pharmacists.

Interim Care Manager at Livio Zorg - Aan - Huis

Managed and supervised a 10 person elderly home care staff.

Sr. Marketing Manager at Medtronic International Trading Sarl

Lead European marketing for enabling technologies in cranial & spinal care; report to Sr. Marketing Director; manage a team of 6 product managers; collaborate with cross-functional and regional stakeholders to accelerate technology adoption in Western Europe.

Sr. Marketing Manager Spinal Robotics Western Europe at Medtronic International Trading Sarl

Developed and executed European market development strategy for spinal robotics; led a team of 8 direct reports (1 product marketing specialist, 1 training & education specialist, 6 field clinical specialists); collaborated with robotics unit director and stakeholders to build commercial channels, digital transformation, KOL/reference center development, and internal/customer education.

Marketing Manager Cranial & Spinal Technologies EMEA Power, Monitoring and Energy Technologies at Medtronic International Trading Sarl

Developed and executed European strategy for cranial and spinal small capital technologies (approx. $85M). Managed a team of 3 product marketing specialists; partnered with commercial director and regional stakeholders to implement new business and launch strategies; managed distributor relationships.

Principal Product Manager, Business Development EMEA Neurological & ENT at Medtronic International Trading Sarl

Led European strategy and tactics for developing and bringing new-to-market technologies; identified and engaged KOLs regionally and globally to enable launches and drive adoption; collaborated with clinical, reimbursement, pricing, finance, supply chain, regulatory, and SBU to size markets and define value propositions; built distributor relationships.

Senior Product Manager, Advanced Energy Western Europe at Medtronic International Trading Sarl

Led marketing for two recently acquired technologies; designed full marketing mix for successful commercialization ($0-10M in 3 years); created T&E programs with high surgeon attendance; engaged regional KOLs to drive adoption and market access; cross-functional collaboration to accelerate growth; achieved 37% and 45% growth in successive years; received Advanced Energy awards in 2014 & 2015 and Star of Excellence Team Award in 2014.

Sales Representative, Cardiac Rhythm Disease Management at Medtronic Trading NL B.V.

Managed sales activities for low-power implantable heart rhythm devices and diagnostics in NE Netherlands; overachieved plan 2009-2011; earned Benelux Sales Award in 2010; contract negotiations, cath lab implant support; led regional marketing and training & education activities.

Area Manager at Sanofi-Aventis

Managed sales activities for cardiovascular and diabetes therapies to GPs, specialists, and pharmacists.

Interim Care Manager at Livio Zorg - Aan Huis

Managed and supervised a 10-person elderly home care staff.

Sr. Marketing Manager, Enabling Technologies, Cranial & Spinal Technologies, Western Europe at Medtronic International Trading Sarl

Developed and executed European marketing strategy and tactics for cranial and spinal capital equipment; led a team of 6 product managers; collaborated with functional and regional stakeholders to accelerate adoption of technologies in Western Europe.

Sr. Marketing Manager Spinal Robotics Western Europe at Medtronic International Trading Sarl

Developed European market development strategy and tactics for Spinal Robotics technology; managed a team of 8 direct reports (1 product marketing specialist, 1 training & education specialist and 6 field clinical specialists); collaborated with robotics unit director, functional and regional stakeholders to develop the market for spinal robotics in Western Europe: commercial channels, digital transformation, KOL and reference center development as well as internal and customer education.

Marketing Manager Cranial & Spinal Technologies EMEA Power, Monitoring and Energy technologies at Medtronic International Trading Sarl

Developed and executed European strategy and tactics for cranial and spinal small capital technologies ($85 MLN); managed a team of 3 product marketing specialists; collaborated with commercial business director, functional and regional stakeholders to develop and implement new business & launch strategies and tactics; managed distributor relationships.

Principal Product Manager Business Development EMEA Neurological & ENT at Medtronic International Trading Sarl

Led, developed and executed European strategy and tactics for several developing and new-to-market technologies; identified and engaged KOLs across the region and globally to enable launch success and drive product adoption; collaborated with clinical, reimbursement, pricing, finance, supply chain, regulatory and SBU to size the market, identify commercial channels, and define the value proposition; created and managed distributor relationships.

Senior Product Manager Advanced Energy Western Europe at Medtronic International Trading Sarl

Led marketing strategy and execution for two recently acquired technologies; designed full marketing mix for successful commercialization ($0 - 10MLN) in 3 years; created new customer T&E programs resulting in high attendance; identified and engaged regional KOLs to drive product adoption; coordinated cross-functional activities to accelerate growth; grew products by 37% then 45% and earned awards (Advanced Energy 2014 & 2015; Surgical Technologies Star of Excellence 2014).

Sales Representative Cardiac Rhythm Disease Management at Medtronic Trading NL B.V.

Managed sales activities for low power implantable heart rhythm devices and diagnostics in the NE Netherlands; overachieved plan for 2009-2011; Benelux Award 2010; contract negotiation & competitive selling; provided cath lab implant support; led regional marketing and training & education activities.

Area Manager at Sanofi-Aventis

Managed sales activities for Cardiovascular and Diabetes therapies to GPs, Specialists and Pharmacists.

Interim Care Manager at Livio Zorg - Aan - Huis

Managed and supervised a 10 person elderly home care staff.

Sr. Marketing Manager Enabling Technologies, Cranial & Spinal Technologies, Western Europe at Medtronic International Trading Sarl

Develop and execute European marketing strategy and tactics for all small and large capital equipment in the cranial and spinal surgical field. Lead a team of 6 product managers and collaborate with regional stakeholders to accelerate adoption of technologies in Western Europe.

Sr. Marketing Manager Spinal Robotics Western Europe at Medtronic International Trading Sarl

Develop European market development strategy and tactics for Spinal Robotics technology. Manage 8 direct reports (1 product marketing specialist, 1 training & education specialist and 6 field clinical specialists). Collaborate with robotics unit director and stakeholders on commercial channels, digital transformation, KOL and reference center development, and education across Western Europe.

Marketing Manager Cranial & Spinal Technologies EMEA Power, Monitoring and Energy technologies at Medtronic International Trading Sarl

Developed and executed European strategy and tactics for cranial and spinal small capital technologies (~$85M). Led a team of 3 product marketing specialists; partnered with the Commercial Business Director and stakeholders to implement new business and launch strategies; managed distributor relationships.

Principal Product Manager Business Development EMEA Neurological & ENT at Medtronic International Trading Sarl

Led European strategy for developing and bringing several new-to-market technologies. Identified and engaged KOLs globally to enable launch success and drive product adoption. Collaborated with clinical, reimbursement, pricing, finance, supply chain, regulatory and SBU to size the market, identify channels, and define the value proposition; managed distributor relationships.

Senior Product Manager Advanced Energy at Medtronic International Trading Sarl

Led marketing strategy and execution for two recently acquired technologies; designed full marketing mix for successful commercialization ($0-10M). Created T&E programs with high surgeon attendance; engaged regional KOLs and cross-functional teams to drive growth; grew products by 37% and 45% in consecutive years. Energy award winner 2014 & 2015; Surgical Technologies Star of Excellence Team Award 2014.

Sales Representative Cardiac Rhythm Disease Management at Medtronic Trading NL B.V.

Managed sales activities for low power implantable heart rhythm devices and diagnostics in the Benelux; exceeded plan in 2009-2011; Benelux Sales Award in 2010; contract negotiation & cath lab implant support; led regional marketing and training & education activities.

Area Manager at Sanofi-Aventis

Managed sales activities for cardiovascular and diabetes therapies to GPs, Specialists and Pharmacists.