- AI Developer
- Copywriter
- Director of Photography
- +7
Joyce Zhk
- Amsterdam, Netherlands
- 7 projects
Most digital content lacks the rigorous accuracy needed in the health and wellness space, and most medical professionals struggle to translate their knowledge into engaging, accessible digital storytelling.
About
Most digital content lacks the rigorous accuracy needed in the health and wellness space, and most medical professionals struggle to translate their knowledge into engaging, accessible digital storytelling. That is exactly where I come in.
I am an MBBS graduate who transitioned into the world of digital growth, blending my clinical foundation with a passion for content creation, graphic design, and community strategy. My work is about more than just posting on social media; it’s about building trust and authority for brands in the health and wellness sector. I’ve spent the last few years managing everything from end-to-end social media campaigns and high-volume customer relations to creating educational content that actually resonates with real people.
When you work with me, you’re getting a ‘one-stop’ partner. I handle the entire creative workflow, from crafting evidence-based, medically accurate narratives to designing the visuals in Canva and producing content that performs. I’m comfortable managing communities, diving into analytics, and utilizing AI-driven tools to keep content workflows fast, fresh, and modern.
I’ve built active communities from the ground up and helped brands manage e-commerce logistics and customer experience, all while ensuring the ‘voice of the brand’ stays consistent and authentic. My background has taught me how to bridge the gap between technical medical knowledge and the fast-paced, creative needs of digital marketing.
If you are looking for someone who understands both the science and the art of health and wellness branding, I’d love to connect. I’m always open to discussing new projects, so feel free to reach out and let me know what you’re working on.
- Joined April 2026
Skills· 15
Languages
- EnglishFluent
- PortugueseAdvanced
- GermanAdvanced
- RussianAdvanced
- UkrainianAdvanced
Industry experience
- Healthcare
- Media & Entertainment
- Education
- Consumer Goods
- Professional Services
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Projects · 7
- Illustrator
- Social Media Manager
- UGC Creator
- Illustrator
- Social Media Manager
- UGC Creator
https://www.instagram.com/reel/DWTe2MICEQ4/?igsh=aGU5ZjFweDR4eGVm ugccreator socialmediamanager
- Social Media Manager
- UGC Creator
https://www.instagram.com/p/DMzzwIIstHw/?igsh=MWF1eDJnMzFzaHFjbA==
- Graphic Designer
https://www.instagram.com/reel/DXeAfzviIL8/?igsh=M2Rra2JhY3pzM3hj
- Video Editor
For the launch of the “Bloomiere” line at Heux Beauty, I served as the strategic lead, tasked with bridging the gap between clinical feminine wellness and accessible consumer skincare. My objective was simple: build lasting brand trust in a sector plagued by misinformation.
I managed the end-to-end campaign, ensuring that every piece of content—from our social media graphics to my educational video tutorials—was medically accurate, evidence-based, and designed to demystify complex ingredients and feminine health issues. By acting as the “Voice of the Brand,” I moved beyond traditional marketing, using my medical background to provide structured technical guidance and answer sensitive customer inquiries with authority and empathy.
This campaign wasn’t just about sales; it was about community. I successfully fostered an environment where customers felt confident and informed, positioning Heux Beauty as a reliable leader in the feminine wellness space. By combining data-driven strategy with authentic education, I helped elevate the brand’s authority and transform the way the community interacts with their own health and skincare routines. #videoeditor #graphicdesigner #productdeveloper #ugccreator #socialmediamanager
- Influencer Marketing Manager
- Product Designer
- Product Marketer
- +1
Work experience
Manage high-volume inbound customer inquiries via email; content creation to ensure product claims and ingredient benefits are medically accurate and consumer-friendly. Oversee end-to-end social media campaigns focusing on educational marketing to build brand trust and authority. Serve as the 'Voice of the Brand' answering complex customer inquiries about skin conditions and product interactions using medical knowledge. Oversee short-form video production, ensuring anatomical and contextual accuracy in female health tutorials.
Exceeded daily performance targets by managing 40+ multi-channel inquiries with high satisfaction ratings. Troubleshot basic application issues and provided clear, structured technical guidance to customers. Maintained high accuracy in written communication and record-keeping. Interpreted client needs and translated them into clear, structured responses. Ensured consistency and quality control across multiple remote tasks, demonstrating reliability and discipline in independent remote work settings.
Education
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