I’m Joy Oreoluwa, a Shopify Expert and ecommerce specialist. I help brands build, redesign, and optimize Shopify stores—from setup and theme customization to Liquid development, product/collection structure, and smooth app integrations. I also focus heavily on SEO and conversion rate optimization, creating mobile-first storefront experiences that are easier to navigate, faster to load, and structured to support better product discovery and sales. Whether it’s a premium DTC brand, an ecommerce relaunch, or a dropshipping store, I translate business goals into practical storefront improvements using Shopify best practices, analytics, and on-page/technical SEO.…

JOY OREOLUWA

5.0 (2 reviews)

I’m Joy Oreoluwa, a Shopify Expert and ecommerce specialist. I help brands build, redesign, and optimize Shopify stores—from setup and theme customization to Liquid development, product/collection structure, and smooth app integrations. I also focus heavily on SEO and conversion rate optimization, creating mobile-first storefront experiences that are easier to navigate, faster to load, and structured to support better product discovery and sales. Whether it’s a premium DTC brand, an ecommerce relaunch, or a dropshipping store, I translate business goals into practical storefront improvements using Shopify best practices, analytics, and on-page/technical SEO.…

Available to hire

I’m Joy Oreoluwa, a Shopify Expert and ecommerce specialist. I help brands build, redesign, and optimize Shopify stores—from setup and theme customization to Liquid development, product/collection structure, and smooth app integrations.

I also focus heavily on SEO and conversion rate optimization, creating mobile-first storefront experiences that are easier to navigate, faster to load, and structured to support better product discovery and sales. Whether it’s a premium DTC brand, an ecommerce relaunch, or a dropshipping store, I translate business goals into practical storefront improvements using Shopify best practices, analytics, and on-page/technical SEO.

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Skills

Experience Level

Ahrefs
Expert
Email Marketing
Expert
Off-Page
Expert
On-Page
Expert
SEO
Expert
Shopify
Expert
Squarespace
Expert
WiX
Expert
WooCommerce
Expert
API
Expert
CSS
Expert
HTML5
Expert
GA4
Expert
JavaScript
Expert
SEMrush
Intermediate
Zapier
Intermediate
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Language

English
Fluent
German
Advanced
Spanish; Castilian
Advanced
Yoruba
Fluent
French
Advanced
Italian
Advanced

Work Experience

Shopify Expert – Irish Fine Jewellery Brand Website & SEO Optimization at GoldPath Jewellery Brand
November 12, 2025 - Present
Built a premium Shopify website for a Dublin fine jewellery brand selling handcrafted gold and silver pieces to Irish and international collectors. Customized a Dawn theme with a cool, contemporary-craft aesthetic, metal type guide sections, gemstone sourcing transparency callouts, and a personalised engraving service. Completed a full Shopify SEO optimization — product and collection meta titles and descriptions, image alt text, URL structure, canonical tags, internal linking, and Google Search Console submission. Configured EUR and USD multicurrency via Shopify Markets, insured international shipping zones, and payment gateway setup. Integrated Klaviyo for post-purchase jewellery care emails, installed Loox for photo reviews, set up Meta Pixel and GA4, and conducted a thorough pre-launch store audit.
Shopify Website Designer – Skincare Brand Website & Klaviyo Setup at BlossomGlow Skincare Studio
October 17, 2025 - April 10, 2026
Designed and built a premium Shopify website for a Miami skincare brand launching its first DTC store after building a strong TikTok and Instagram presence. Customized a Dawn theme with a clean, ingredient-science aesthetic, skin concern filtering, before-and-after social proof sections, and a personalized skincare quiz landing page built with PageFly. Configured USD and international multicurrency via Shopify Markets, US and global shipping profiles, and payment gateway setup. Integrated Klaviyo with welcome series, abandoned cart, and post-purchase skincare education flows. Set up Meta Pixel, TikTok Pixel, and GA4 for full advertising and analytics coverage. Installed Loox for community photo reviews, completed a full Shopify SEO optimization across all product pages and collections, and conducted a thorough pre-launch QA audit covering mobile responsiveness, page speed, and Core Web Vitals.
Shopify Website Designer – Clean Nutrition Brand & Subscription at PureEdge Nutrition Brand
September 18, 2025 - Present
Designed and built a Shopify website for a Vancouver clean nutrition brand selling protein supplements, greens powders, and monthly subscription plans. Customized an Elixir theme with a minimal, science-trust aesthetic, health goal filtering, third-party testing certification sections, and a supplement stack landing page built with PageFly. Configured a recurring billing subscription app for monthly supplement plans alongside standard product listings. Set up CAD and USD multicurrency via Shopify Markets, Canadian and US shipping profiles, and payment gateway setup. Integrated Klaviyo for subscription onboarding and post-purchase nutrition education emails, installed Loox for community photo reviews, set up Meta Pixel, TikTok Pixel, and GA4, completed a full Shopify SEO optimization, and conducted a comprehensive pre-launch store audit.
Shopify Website Designer – Organic Wellness Brand Website & SEO at ClearRoot Organic Brand
September 11, 2025 - Present
Designed and built a Shopify website for an Amsterdam organic wellness brand selling certified organic supplements, herbal teas, and natural skincare products. Customized a Dawn theme with a clean, earth-science aesthetic, wellness goal filtering, organic certification callouts, ingredient origin sections, and a subscription wellness box builder. Completed a full Shopify SEO optimization — product and collection meta titles and descriptions, image alt text, URL structure, canonical tags, internal linking, and Google Search Console submission. Configured EUR and USD multicurrency via Shopify Markets, Dutch and international shipping profiles, and integrated Klaviyo for post-purchase wellness education sequences. Installed Loox for community photo reviews, set up Meta Pixel and GA4, and conducted a thorough pre-launch store audit.

Education

Doctor of Engineering (DEng), Computer engineering at Federal University of Technology Akure
January 20, 2017 - September 16, 2022
Bachelor's degree, Computer science at Federal University of Technology, Akure
March 18, 2021 - July 16, 2026

Qualifications

Shopify Academy
January 17, 2024 - June 11, 2026
Shopify Dropshipping Masterclass
Shopify Academy
January 9, 2025 - June 11, 2026
Customer Experience & Shopify Promotion

Industry Experience

Retail, Software & Internet, Professional Services, Consumer Goods, Healthcare, Other, Real Estate & Construction
    Velmora Style – Premium Shopify Fashion Store
    The store needed a more polished ecommerce experience with a stronger fashion-focused design, clearer product presentation, and a smoother customer journey. Role: Shopify Website Designer & Developer Execution: I handled the Shopify Website Setup, Shopify Store Setup & Design, Shopify Website Design, and Shopify Website Development, focusing on a clean, premium layout and responsive shopping experience. Specifics: Custom Shopify design, product organization, navigation improvements, responsive design, collection layouts, and ecommerce-focused UX. Takeaway: A well-structured Shopify store should not only look premium but also make it easy for customers to discover products and buy. Need a Shopify Website Redesign or Ecommerce Website Development? Let’s talk.…