JOY OREOLUWA

Available to hire

I’m Joy Oreoluwa, a Shopify Expert and ecommerce specialist.

About

I’m Joy Oreoluwa, a Shopify Expert and ecommerce specialist. I help brands build, redesign, and optimize Shopify stores—from setup and theme customization to Liquid development, product/collection structure, and smooth app integrations.

I also focus heavily on SEO and conversion rate optimization, creating mobile-first storefront experiences that are easier to navigate, faster to load, and structured to support better product discovery and sales. Whether it’s a premium DTC brand, an ecommerce relaunch, or a dropshipping store, I translate business goals into practical storefront improvements using Shopify best practices, analytics, and on-page/technical SEO.

Languages

  • EnglishFluent
  • GermanAdvanced
  • Spanish; CastilianAdvanced
  • YorubaFluent
  • FrenchAdvanced
  • ItalianAdvanced

Industry experience

  • Retail
  • Software & Internet
  • Professional Services
  • Consumer Goods
  • Healthcare
  • Other
  • Real Estate & Construction

More experts in Lagos, Nigeria

Projects · 1

Velmora Style – Premium Shopify Fashion Store

The store needed a more polished ecommerce experience with a stronger fashion-focused design, clearer product presentation, and a smoother customer journey. Role: Shopify Website Designer & Developer Execution: I handled the Shopify Website Setup, Shopify Store Setup & Design, Shopify Website Design, and Shopify Website Development, focusing on a clean, premium layout and responsive shopping experience. Specifics: Custom Shopify design, product organization, navigation improvements, responsive design, collection layouts, and ecommerce-focused UX. Takeaway: A well-structured Shopify store should not only look premium but also make it easy for customers to discover products and buy. Need a Shopify Website Redesign or Ecommerce Website Development? Let’s talk.

  • Conversion Rate Optimization Expert
  • eCommerce Developer
  • SEO Expert
  • +2

Work experience· 4 roles

Shopify Expert – Irish Fine Jewellery Brand Website & SEO Optimization · GoldPath Jewellery BrandNov 2025 – Present · 1 yr 1 mo

Built a premium Shopify website for a Dublin fine jewellery brand selling handcrafted gold and silver pieces to Irish and international collectors. Customized a Dawn theme with a cool, contemporary-craft aesthetic, metal type guide sections, gemstone sourcing transparency callouts, and a personalised engraving service. Completed a full Shopify SEO optimization — product and collection meta titles and descriptions, image alt text, URL structure, canonical tags, internal linking, and Google Search Console submission. Configured EUR and USD multicurrency via Shopify Markets, insured international shipping zones, and payment gateway setup. Integrated Klaviyo for post-purchase jewellery care emails, installed Loox for photo reviews, set up Meta Pixel and GA4, and conducted a thorough pre-launch store audit.

Shopify Website Designer – Skincare Brand Website & Klaviyo Setup · BlossomGlow Skincare StudioOct 2025 – Apr 2026 · 7 mos

Designed and built a premium Shopify website for a Miami skincare brand launching its first DTC store after building a strong TikTok and Instagram presence. Customized a Dawn theme with a clean, ingredient-science aesthetic, skin concern filtering, before-and-after social proof sections, and a personalized skincare quiz landing page built with PageFly. Configured USD and international multicurrency via Shopify Markets, US and global shipping profiles, and payment gateway setup. Integrated Klaviyo with welcome series, abandoned cart, and post-purchase skincare education flows. Set up Meta Pixel, TikTok Pixel, and GA4 for full advertising and analytics coverage. Installed Loox for community photo reviews, completed a full Shopify SEO optimization across all product pages and collections, and conducted a thorough pre-launch QA audit covering mobile responsiveness, page speed, and Core Web Vitals.

Shopify Website Designer – Clean Nutrition Brand & Subscription · PureEdge Nutrition BrandSep 2025 – Present · 1 yr 3 mos

Designed and built a Shopify website for a Vancouver clean nutrition brand selling protein supplements, greens powders, and monthly subscription plans. Customized an Elixir theme with a minimal, science-trust aesthetic, health goal filtering, third-party testing certification sections, and a supplement stack landing page built with PageFly. Configured a recurring billing subscription app for monthly supplement plans alongside standard product listings. Set up CAD and USD multicurrency via Shopify Markets, Canadian and US shipping profiles, and payment gateway setup. Integrated Klaviyo for subscription onboarding and post-purchase nutrition education emails, installed Loox for community photo reviews, set up Meta Pixel, TikTok Pixel, and GA4, completed a full Shopify SEO optimization, and conducted a comprehensive pre-launch store audit.

Shopify Website Designer – Organic Wellness Brand Website & SEO · ClearRoot Organic BrandSep 2025 – Present · 1 yr 3 mos

Education

Doctor of Engineering (DEng), Computer engineering · Federal University of Technology Akure2017 – 2022
Bachelor's degree, Computer science · Federal University of Technology, Akure2021 – 2026

Certifications and awards

Shopify Academy2024 – 2026

Shopify Dropshipping Masterclass

Shopify Academy2025 – 2026

Customer Experience & Shopify Promotion

Testimonials · 5.0 from 2 reviews

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