A. in Visual Arts and 18 years of visual arts, graphic, and digital design experience.
UX/UI designer with a B.A. in Visual Arts and 18 years of visual arts, graphic, and digital design experience. Skilled in crafting premium, emotionally resonant interfaces using strong color, typography, and scalable design systems, and translating creative vision into polished, production-ready products across the full delivery lifecycle.
Strong user-research and usability testing background, with experience building interactive prototypes and iterating based on feedback to reduce friction and improve conversion. Brings an artistic eye and user-interface precision to elevate brand identity and create intuitive, user-centered experiences.
Cloud Fitness is a workout tracking and training app designed to help users stay focused on exercise, not on managing their fitness tools. The goal was to enable users to follow structured workouts and record results with minimal cognitive effort, the experience prioritizes clarity, speed, and ease of use throughout every training session.
Optimized last-mile user flows while navigating complex mobile interfaces and GPS logistics. Maintained a 90% on-time delivery rate and provided real-world app usability feedback. Resolved 10+ daily real-time friction points related to order substitutions and logistics using user-centered thinking to improve customer satisfaction by 19%. Streamlined delivery workflows by identifying navigation inefficiencies, resulting in a 44% increase in hourly output while maintaining 90% accuracy in high-pressure environments.
Conducted informal user research by synthesizing pain points from 150 daily interactions, translating complex policy information into intuitive guidance to improve user comprehension and trust. Redesigned information delivery for complex billing claim workflows, reducing follow-up inquiries by 17% through improved information architecture and clearer verbal communication. Managed a high-volume queue of 100 inquiries daily using problem-solving skills within internal CRM interfaces, identifying workflow bottlenecks to improve resolution speed by 36%.
Advocated for end-users by guiding customers through high-stakes financing journeys with empathy and user-centered problem solving, maintaining a 93% customer satisfaction rating. Simplified complex vehicle-financing user journeys, reducing average handle time (AHT) by 25% through effective communication and logical process mapping. Documented recurring user pain points and system bugs in a high-volume environment, providing actionable data that contributed to a 21% reduction in recurring customer friction.
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