Jasmin Sophie Hornstein
I’m Jasmin, an Art Director and Graphic Designer with over eight years of experience in agency and freelance work, creating visual projects for digital, print, and social.
About
I’m Jasmin, an Art Director and Graphic Designer with over eight years of experience in agency and freelance work, creating visual projects for digital, print, and social.
Over the years, I’ve worked on campaigns, brand design, content creation, and motion, mainly for beauty, food, and lifestyle brands. I love shaping ideas into clear, thoughtful visuals and building creative work that feels cohesive, intentional, and emotionally engaging.
Currently based in Seoul, I work on freelance and remote projects while continuing to grow my focus on motion, digital experiences, and visually driven work shaped by curiosity, culture, and strong design.
- 9 years' experience
- Joined October 2025
Industry experience
- Media & Entertainment
Work experience· 4 roles
Developed social-first campaign concepts and visual systems for fast-paced digital platforms, combining creative strategy, motion asset production, and remote collaboration to deliver engaging content tailored for social audiences.
Created integrated TV, print, and digital campaigns for brands including McDonald's, translating brand strategy into compelling visual storytelling across POS, online platforms, and cross-channel campaign executions for target-driven audiences.
Independent branding, digital design, and motion services for clients, guiding projects from concept to final execution and managing client communication and flexible remote workflows.
Education
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