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I’m Jasmin, an Art Director and Graphic Designer with over eight years of experience in agency and freelance work, creating visual projects for digital, print, and social. Over the years, I’ve worked on campaigns, brand design, content creation, and motion, mainly for beauty, food, and lifestyle brands. I love shaping ideas into clear, thoughtful visuals and building creative work that feels cohesive, intentional, and emotionally engaging. Currently based in Seoul, I work on freelance and remote projects while continuing to grow my focus on motion, digital experiences, and visually driven work shaped by curiosity, culture, and strong design.…I’m Jasmin, an Art Director and Graphic Designer with over eight years of experience in agency and freelance work, creating visual projects for digital, print, and social. Over the years, I’ve worked on campaigns, brand design, content creation, and motion, mainly for beauty, food, and lifestyle brands. I love shaping ideas into clear, thoughtful visuals and building creative work that feels cohesive, intentional, and emotionally engaging. Currently based in Seoul, I work on freelance and remote projects while continuing to grow my focus on motion, digital experiences, and visually driven work shaped by curiosity, culture, and strong design.

Jasmin Sophie Hornstein

Art Director, Graphic Designer, Brand Designer, +2

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I’m Jasmin, an Art Director and Graphic Designer with over eight years of experience in agency and freelance work, creating visual projects for digital, print, and social. Over the years, I’ve worked on campaigns, brand design, content creation, and motion, mainly for beauty, food, and lifestyle brands. I love shaping ideas into clear, thoughtful visuals and building creative work that feels cohesive, intentional, and emotionally engaging. Currently based in Seoul, I work on freelance and remote projects while continuing to grow my focus on motion, digital experiences, and visually driven work shaped by curiosity, culture, and strong design.…I’m Jasmin, an Art Director and Graphic Designer with over eight years of experience in agency and freelance work, creating visual projects for digital, print, and social. Over the years, I’ve worked on campaigns, brand design, content creation, and motion, mainly for beauty, food, and lifestyle brands. I love shaping ideas into clear, thoughtful visuals and building creative work that feels cohesive, intentional, and emotionally engaging. Currently based in Seoul, I work on freelance and remote projects while continuing to grow my focus on motion, digital experiences, and visually driven work shaped by curiosity, culture, and strong design.

Available to hire

I’m Jasmin, an Art Director and Graphic Designer with over eight years of experience in agency and freelance work, creating visual projects for digital, print, and social.

Over the years, I’ve worked on campaigns, brand design, content creation, and motion, mainly for beauty, food, and lifestyle brands. I love shaping ideas into clear, thoughtful visuals and building creative work that feels cohesive, intentional, and emotionally engaging.

Currently based in Seoul, I work on freelance and remote projects while continuing to grow my focus on motion, digital experiences, and visually driven work shaped by curiosity, culture, and strong design.

Skills

Language

German

Fluent

English

Fluent

Work Experience

Art Director and Graphic Designer

May 1, 2022 - Present

Independent branding, digital design, and motion services for clients, guiding projects from concept to final execution and managing client communication and flexible remote workflows.

Art Director at Cousin Labs

November 1, 2025 - February 1, 2026

Developed social-first campaign concepts and visual systems for fast-paced digital platforms, combining creative strategy, motion asset production, and remote collaboration to deliver engaging content tailored for social audiences.

Art Director at Scholz and Friends HH

August 1, 2022 - May 1, 2025

Created integrated TV, print, and digital campaigns for brands including McDonald's, translating brand strategy into compelling visual storytelling across POS, online platforms, and cross-channel campaign executions for target-driven audiences.

Art Director at Select World GmbH

September 1, 2017 - April 1, 2022

Supported and developed TV, print, and digital campaigns for beauty and lifestyle brands such as Nivea, Pantene Pro-V, and Guhl, contributing from early concept development through final production with a strong focus on design precision, adaptability, and creative execution.