Juan Felipe Valderrama

Worked as a music producer and executive producer for artists, advertising and video projects, supporting music business activities such as distribution negotiation with digital distributors, catalog negotiation and representation, and management of creative supply chain including mixing/mastering engineers, session musicians, recording studios, video directors and editors.

Songwriting and music/executive production for artists and campaigns across urban, pop, and Latin styles. Works include digital distribution negotiation, PRO management, and supplier management (mixing/mastering engineers, session musicians, studios, video directors, and editors). Handles project budget creation and management and supports marketing strategy (D2F, vision and intention).

Self-employed producer and music business professional. Songwriting for artists across urban, pop, and Latin music; consultant for independent labels (brand, catalog, innovation); executive music production for artists, advertising, and video. Negotiation of distribution with digital distributors and representation of artists’ catalogs. Management of suppliers including mixing/mastering engineers, session musicians, studios, video directors, and editors. Creation and management of project budgets and development of artists’ marketing strategy (D2F, vision, intention).