I'm an Industrial Designer with over 4 years of experience in graphic design, branding, and visual communication across brands and sectors. I've worked in agencies and freelance projects, developing assets for social media, digital campaigns, and print, always aligning design work with business objectives. I have full professional working proficiency in English. I enjoy collaborating with cross-functional teams to create cohesive visual identities and effective campaigns that resonate with audiences.

Juan José Hoyos Niño

I'm an Industrial Designer with over 4 years of experience in graphic design, branding, and visual communication across brands and sectors. I've worked in agencies and freelance projects, developing assets for social media, digital campaigns, and print, always aligning design work with business objectives. I have full professional working proficiency in English. I enjoy collaborating with cross-functional teams to create cohesive visual identities and effective campaigns that resonate with audiences.

Available to hire

I’m an Industrial Designer with over 4 years of experience in graphic design, branding, and visual communication across brands and sectors. I’ve worked in agencies and freelance projects, developing assets for social media, digital campaigns, and print, always aligning design work with business objectives. I have full professional working proficiency in English.
I enjoy collaborating with cross-functional teams to create cohesive visual identities and effective campaigns that resonate with audiences.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Graphic Designer at Axioma B2B
March 1, 2023 - Present
Develop designs for digital B2B marketing campaigns through social media, emails, and printed materials. Propose new graphic concepts for industries from various sectors, considering the requirements of both internal and external clients.
Graphic Designer at Change Americas
April 1, 2021 - September 12, 2025
Improved understanding of internal marketing strategies using easy-to-edit and implement resources, such as educational presentations. Encouraged strategy adoption within client companies.
Freelance Graphic Designer at Fusepong
February 1, 2021 - September 12, 2025
Designed visual assets and content schedules for social media (Instagram, Facebook, Twitter). Produced digital materials (banners, mailings) tailored to specific project goals.
Freelance Graphic Designer at Machum Food
May 1, 2020 - September 12, 2025
Expanded the customer base through digital platforms by creating a new division called “Machum International.” Enhanced brand communication via social media and website presence.
Graphic Designer at Leo Burnett
November 1, 2019 - September 12, 2025
Designed teaser and launch campaigns for Coca-Cola Christmas and Coca-Cola Energy. Produced printed content (mockups, POP materials, posters, flyers) for client portfolios in the Shopper area.
Graphic Designer at Do Marketing
March 1, 2022 - September 12, 2025
Created graphic pieces and animations for social media platforms of clients in healthcare, technology, consumer goods, and retail sectors. Proposed and developed new design strategies to improve client engagement and deliver fresh design proposals.
Graphic Designer at Axioma B2B
March 1, 2023 - Present
Develop designs for digital B2B marketing campaigns through social media, emails, and printed materials. Propose new graphic concepts for industries from various sectors, considering the requirements of both internal and external clients.
Graphic Designer at Change Americas
April 1, 2021 - September 12, 2025
Improved understanding of internal marketing strategies using easy-to-edit and implement resources, such as educational presentations. Encouraged strategy adoption within client companies.
Freelance Graphic Designer at Fusepong
February 1, 2021 - September 12, 2025
Designed visual assets and content schedules for social media (Instagram, Facebook, Twitter). Produced digital materials (banners, mailings) tailored to specific project goals.
Freelance Graphic Designer at Machum Food
May 1, 2020 - September 12, 2025
Expanded the customer base through digital platforms by creating a new division called “Machum International.” Enhanced brand communication via social media and website presence.
Graphic Designer at Leo Burnett
November 1, 2019 - September 12, 2025
Designed teaser and launch campaigns for Coca-Cola Christmas and Coca-Cola Energy. Produced printed content (mockups, POP materials, posters, flyers) for client portfolios in the Shopper area.
Graphic Designer at Do Marketing
March 1, 2022 - September 12, 2025
Created graphic pieces and animations for social media platforms of clients in healthcare, technology, consumer goods, and retail sectors. Proposed and developed new design strategies to improve client engagement and deliver fresh design proposals.
Graphic Designer at Axioma B2B
March 1, 2023 - Present
Develop designs for digital B2B marketing campaigns through social media, emails, and printed materials. Propose new graphic concepts for industries from various sectors, considering the requirements of both internal and external clients.
Graphic Designer at Change Americas
April 1, 2021 - September 12, 2025
Improved understanding of internal marketing strategies using easy-to-edit and implement resources, such as educational presentations. Encouraged strategy adoption within client companies.
Freelance Graphic Designer at Fusepong
February 1, 2021 - September 12, 2025
Designed visual assets and content schedules for social media (Instagram, Facebook, Twitter). Produced digital materials (banners, mailings) tailored to specific project goals.
Freelance Graphic Designer at Machum Food
May 1, 2020 - September 12, 2025
Expanded the customer base through digital platforms by creating a new division called “Machum International.” Enhanced brand communication via social media and website presence.
Graphic Designer at Leo Burnett
November 1, 2019 - September 12, 2025
Designed teaser and launch campaigns for Coca-Cola Christmas and Coca-Cola Energy. Produced printed content (mockups, POP materials, posters, flyers) for client portfolios in the Shopper area.
Graphic Designer at Do Marketing
March 1, 2022 - September 12, 2025
Created graphic pieces and animations for social media platforms of clients in healthcare, technology, consumer goods, and retail sectors. Proposed and developed new design strategies to improve client engagement and deliver fresh design proposals.
Graphic Designer at Axioma B2B
March 1, 2023 - Present
Develop designs for digital B2B marketing campaigns through social media, emails, and printed materials. Propose new graphic concepts for industries from various sectors, considering the requirements of both internal and external clients.
Graphic Designer at Change Americas
April 1, 2021 - September 12, 2025
Improved understanding of internal marketing strategies using easy-to-edit and implement resources, such as educational presentations. Encouraged strategy adoption within client companies.
Freelance Graphic Designer at Fusepong
February 1, 2021 - September 12, 2025
Designed visual assets and content schedules for social media (Instagram, Facebook, Twitter). Produced digital materials (banners, mailings) tailored to specific project goals.
Freelance Graphic Designer at Machum Food
May 1, 2020 - September 12, 2025
Expanded the customer base through digital platforms by creating a new division called “Machum International.” Enhanced brand communication via social media and website presence.
Graphic Designer at Leo Burnett
November 1, 2019 - September 12, 2025
Designed teaser and launch campaigns for Coca-Cola Christmas and Coca-Cola Energy. Produced printed content (mockups, POP materials, posters, flyers) for client portfolios in the Shopper area.
Graphic Designer at Do Marketing
March 1, 2022 - September 12, 2025
Created graphic pieces and animations for social media platforms of clients in healthcare, technology, consumer goods, and retail sectors. Proposed and developed new design strategies to improve client engagement and deliver fresh design proposals.
Graphic Designer at Axioma B2B
March 1, 2023 - Present
Develop designs for digital B2B marketing campaigns through social media, emails, and printed materials. Propose new graphic concepts for industries from various sectors, considering the requirements of both internal and external clients.
Graphic Designer at Change Americas
April 1, 2021 - September 19, 2025
Improved understanding of internal marketing strategies using easy-to-edit and implement resources, such as educational presentations. Encouraged strategy adoption within client companies.
Freelance Graphic Designer at Fusepong
February 1, 2021 - September 19, 2025
Designed visual assets and content schedules for social media (Instagram, Facebook, Twitter). Produced digital materials (banners, mailings) tailored to specific project goals.
Freelance Graphic Designer at Machum Food
May 1, 2020 - September 19, 2025
Expanded the customer base through digital platforms by creating a new division called “Machum International.” Enhanced brand communication via social media and website presence.
Graphic Designer at Leo Burnett
November 1, 2019 - September 19, 2025
Designed teaser and launch campaigns for Coca-Cola Christmas and Coca-Cola Energy. Produced printed content (mockups, POP materials, posters, flyers) for client portfolios in the Shopper area.
Graphic Designer at Do Marketing
March 1, 2022 - September 19, 2025
Created graphic pieces and animations for social media platforms of clients in healthcare, technology, consumer goods, and retail sectors. Proposed and developed new design strategies to improve client engagement and deliver fresh design proposals.
Graphic Designer at Axioma B2B
March 1, 2023 - Present
Develop designs for digital B2B marketing campaigns through social media, emails, and printed materials. Propose new graphic concepts for industries from various sectors, considering the requirements of both internal and external clients.
Graphic Designer at Change Americas
April 1, 2021 - September 19, 2025
Improved understanding of internal marketing strategies using easy-to-edit and implement resources, such as educational presentations. Encouraged strategy adoption within client companies.
Freelance Graphic Designer at Fusepong
February 1, 2021 - September 19, 2025
Designed visual assets and content schedules for social media (Instagram, Facebook, Twitter). Produced digital materials (banners, mailings) tailored to specific project goals.
Freelance Graphic Designer at Machum Food
May 1, 2020 - September 19, 2025
Expanded the customer base through digital platforms by creating a new division called “Machum International.” Enhanced brand communication via social media and website presence.
Graphic Designer at Leo Burnett
November 1, 2019 - September 19, 2025
Designed teaser and launch campaigns for Coca-Cola Christmas and Coca-Cola Energy. Produced printed content (mockups, POP materials, posters, flyers) for client portfolios in the Shopper area.
Graphic Designer at Do Marketing
March 1, 2022 - September 19, 2025
Created graphic pieces and animations for social media platforms of clients in healthcare, technology, consumer goods, and retail sectors. Proposed and developed new design strategies to improve client engagement and deliver fresh design proposals.
Graphic Designer at Axioma B2B
March 1, 2023 - Present
Develop designs for digital B2B marketing campaigns across social media, emails, and printed materials. Propose new graphic concepts for various sectors, balancing internal and external client requirements.
Graphic Designer at Change Americas
April 1, 2021 - September 19, 2025
Improved understanding of internal marketing strategies with edit-friendly resources and educational presentations. Encouraged strategy adoption within client companies.
Freelance Graphic Designer at Fusepong
February 1, 2021 - September 19, 2025
Designed visual assets and content schedules for social media (Instagram, Facebook, Twitter). Produced digital materials (banners, mailings) tailored to project goals.
Freelance Graphic Designer at Machum Food
May 1, 2020 - September 19, 2025
Expanded the customer base through digital platforms by creating a new division called “Machum International.” Enhanced brand communication via social media and website presence.
Graphic Designer at Leo Burnett
November 1, 2019 - September 19, 2025
Designed teaser and launch campaigns for Coca-Cola Christmas and Coca-Cola Energy. Produced printed content (mockups, POP materials, posters, flyers) for client portfolios in the Shopper area.
Graphic Designer at Do Marketing
March 1, 2022 - September 19, 2025
Created graphic pieces and animations for social media platforms of clients in healthcare, technology, consumer goods, and retail sectors. Proposed and developed new design strategies to improve client engagement and deliver fresh design proposals.
Graphic Designer at Machum Food
March 1, 2020 - May 1, 2020
Created visual concepts and assets for marketing materials, contributed to branding efforts, and produced social content and print-ready materials for Machum Food.
Graphic Designer at Do Marketing
September 1, 2021 - March 1, 2022
Worked on marketing design projects, producing social media graphics, posters, and flyers; contributed to brand storytelling and campaign visuals.

Education

Bachelor’s in Industrial Design at El Bosque University
January 11, 2030 - January 1, 2019
Bachelor’s in Industrial Design at El Bosque University
January 11, 2030 - January 1, 2019
Bachelor’s in Industrial Design at El Bosque University
January 11, 2030 - January 1, 2019
Bachelor's in Industrial Design at El Bosque University
January 11, 2030 - January 1, 2019
Bachelor's in Industrial Design at El Bosque University
January 11, 2030 - January 1, 2019
Bachelor’s in Industrial Design at El Bosque University
January 11, 2030 - January 1, 2019
Bachelor's in Industrial Design at El Bosque University
January 11, 2030 - January 1, 2019
Industrial Design at Universidad El Bosque
January 1, 2019 - April 12, 2026
UX/UI Course at Coderhouse
January 1, 2025 - April 12, 2026

Qualifications

UX/UI Course
January 1, 2025 - April 12, 2026

Industry Experience

Retail, Software & Internet, Healthcare, Consumer Goods, Professional Services, Media & Entertainment