Available to hire
I am a proactive marketing professional with an entrepreneurial mindset and a strong work ethic. I continuously strive to become a better version of myself and I am passionate about turning insights into growth.
My dream is to become a Brand Manager, and I bring hands-on experience in 360° marketing, digital campaigns, KPI tracking, and CRM management across financial services, retail, and tech-enabled marketing projects. I enjoy working in fast-paced environments and collaborating with cross-functional teams to drive customer acquisition and retention.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Especialista en Marketing de Performance at Banco Pichincha
January 1, 2023 - PresentCreación, gestión y óptimizació n de campañas de pago; gestión y análisis de KPIs para campañas omnicanal; implementación de estrategias de captación y retención; coordinación con medios y equipos de producto.
Asesor de Servicio al Cliente at AFAC Foundation (Fundación de Ayuda Familiar Comunitaria)
January 1, 2020 - December 31, 2020Gestión de requerimientos, atención al cliente y soporte operativo; mejora de procesos y experiencia del usuario.
Coordinador de Proyecto Social at Comité de Barrio La Flora
January 1, 2019 - December 31, 2019Levantamiento de bases de datos de la población, planificación de iniciativas comunitarias y seguimiento de resultados.
Gerente de Marca at Empresa No Especificada
January 1, 2021 - January 1, 2023Gestión de canal de ventas B2C, promoción y campañas de marketing, análisis de KPIs para mejoras de marca.
Administrador de Proyecto at Comité Proyectos La Floresta
January 1, 2017 - December 31, 2020Levantamiento de bases de datos de los habitantes del barrio
Asesor de Servicio al Cliente at Partners Group
January 1, 2020 - December 31, 2021Gestión de requerimientos bancarios, gestión de cuentas y tarjetas de crédito
Performance Marketing at KNN Digital Media Creation
January 1, 2022 - PresentGestión y optimización de campañas de pago; análisis de KPIs para campañas de e-commerce
Asesor Comercial at Grupo Unicomerc CRM
January 1, 2018 - December 31, 2019Fidelización de clientes y gestión de ventas
Marketing Segments Specialist
January 1, 2024 - PresentDeveloped a 360° marketing strategy focused on acquisition and retention across business segments; managed omnichannel advertising campaigns; measured activations and events; defined and tracked KPIs for marketing campaigns.
Digital Marketing Strategist at Produbanco
January 1, 2023 - December 31, 2023Led digital strategy for customer acquisition and retention; managed digital advertising campaigns; measured digital activations; performed KPI analysis for product placement and usage campaigns.
Performance Marketing at Grupo KFC
January 1, 2022 - December 31, 2022Planned, organized and controlled digital campaigns; managed annual marketing budget of USD 240K; analyzed KPIs for e-commerce and branding campaigns; oversaw product and POP management for stores.
Performance Marketing at KNN Digital Media
January 1, 2022 - December 31, 2022Created, managed and optimized paid campaigns; ran affiliate marketing and private-label brands; executed campaigns in Germany, USA, Australia and England; analyzed KPIs for e-commerce; conducted organic social media campaigns.
Customer Service Advisor at Partners Group / BGR
January 1, 2020 - December 31, 2021Managed banking requirements; account management; credit card management; portfolio management.
Sales Advisor at Grupo Unicomer
January 1, 2017 - December 31, 2020CRM management; customer retention; B2C sales channel management; social media promotion; management of financing options.
Project Administrator at Neighborhood Improvement Committee “La Floresta”
January 1, 2020 - January 1, 2020Database building and maintenance for neighborhood residents.
Administrative Assistant at AFAC (Family & Community Support Foundation)
January 1, 2020 - January 1, 2020Process documentation across different areas of the foundation using tools such as flowcharts.
Education
Diplomado en Analítica Web at Universidad Anáhuac
January 1, 2023 - January 18, 2026Máster en Dirección de Marketing y Gestión Comercial at Universidad Rey Juan Carlos / EAE Business School
January 1, 2021 - December 31, 2022Licenciatura en Administración de Empresas at Universidad de los Hemisferios
January 1, 2015 - December 31, 2020Diplomado en Gestión de Proyectos at Edutin Academy
January 1, 2022 - December 31, 2022Cambridge English Language Assessment at Cambridge English
January 1, 2015 - January 18, 2026Diplomado en Analítica Web at Universidad Anáhuac
January 1, 2023 - January 18, 2026Licenciatura en Administración de Empresas at Universidad de los Hemisferios
January 1, 2015 - January 1, 2020Diploma in Web Analytics at Universidad Anáhuac
January 1, 2023 - January 18, 2026Master’s Degree in Marketing Management and Commercial Strategy at EAE Business School
January 1, 2021 - December 31, 2022Master’s Degree in Marketing Management and Commercial Strategy at Universidad Rey Juan Carlos
January 1, 2021 - January 18, 2026Bachelor of Business Administration (BBA) at Universidad de los Hemisferios
January 1, 2015 - December 31, 2020Diploma in Web Analytics at Universidad Anáhuac
January 1, 2023 - January 18, 2026Master’s Degree in Marketing Management and Commercial Strategy at EAE Business School
January 1, 2021 - January 1, 2022Master’s Degree in Marketing Management and Commercial Strategy at Universidad Rey Juan Carlos
January 1, 2021 - January 18, 2026BBA (Bachelor’s Degree in Business Administration) at Universidad de los Hemisferios
January 1, 2015 - January 1, 2020Qualifications
Cambridge English Language Assessment - FCE
January 1, 2015 - January 18, 2026Diplomado en Gestión de Proyectos
January 1, 2022 - January 18, 2026Máster en Dirección Marketing y Gestión Comercial
January 11, 2030 - January 18, 2026Sales & Digital Marketing Course
January 1, 2023 - January 18, 2026Project Management Diploma
January 1, 2022 - January 18, 2026Harvard Negotiation Method
January 1, 2022 - January 18, 2026Advanced Excel
January 1, 2021 - January 18, 2026Google & Facebook Ads from Scratch
January 1, 2022 - January 18, 2026Sales & Digital Marketing Course
January 1, 2023 - January 18, 2026Project Management Diploma
January 1, 2022 - January 18, 2026Harvard Negotiation Method
January 1, 2022 - January 18, 2026Advanced Excel
January 1, 2021 - January 18, 2026Google & Facebook Ads from Scratch
January 1, 2022 - January 18, 2026Industry Experience
Professional Services, Education, Software & Internet, Media & Entertainment, Retail, Other, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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