JM

Juan Martinez

Available to hire

I'm a multidisciplinary Visual & Product Designer with over 10 years of experience creating impactful, story-driven design for digital products, web platforms, and marketing communications.

About

I’m a multidisciplinary Visual & Product Designer with over 10 years of experience creating impactful, story-driven design for digital products, web platforms, and marketing communications. My specialty lies in bridging brand identity and user experience through intuitive interfaces, emotionally resonant visuals, and scalable systems. I’ve worked on everything from responsive UIs and App Store assets to full-scale multi-city ad campaigns.

Currently based in Munich, I bring a strategic and detail-focused mindset to each project, collaborating fluently in English, Spanish, and intermediate German across multicultural teams. Whether shaping a financial dashboard or developing motion-driven assets, I thrive on combining creativity with data-driven decision-making to deliver meaningful design solutions.

  • 9 years' experience
  • Joined July 2025

Languages

  • EnglishFluent
  • Spanish; CastilianFluent
  • GermanIntermediate

Industry experience

  • Financial Services
  • Software & Internet
  • Media & Entertainment

More experts in München, Germany

Work experience

Senior Visual Designer · Empower (Personal Capital)Jan 2015 – Jun 2024 · 9 yrs 6 mos

Contributed to the UX and UI redesign of the financial dashboard which was praised by The New York Times as “the tool to beat” in personal finance. Helped shape core user flows for budgeting, investment tracking, and onboarding in a data-driven, iterative environment. Collaborated with product and engineering teams to improve usability and clarity across web and mobile platforms. Worked on A/B tests and user insights to optimize performance. Played a key role in the rebranding project contributing to exponential user growth and Personal Capital’s acquisition by Empower. Designed cohesive brand systems and multi-platform visual experiences aligning creative work with business and user goals. Partnered with product teams to create App Store assets including static designs, iconography, and animated previews. Developed high-impact visual assets for product marketing, email, and paid media campaigns. Created a multi-city outdoor advertising campaign featured in major publications lik

Education

BA · Academy of Art University2015

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