Graphic design, campaign design, web design and development for handmade premium shoes brand Zanfi.
- Graphic Designer
- Product Designer
- Web Designer
Hi, I'm Juan Riccardini, a Senior Product Designer based in Essen, Germany.
Hi, I’m Juan Riccardini, a Senior Product Designer based in Essen, Germany. I design conversion-focused landing pages, scalable design systems, and data-driven interfaces that boost engagement and conversions for brands across industries. I collaborate closely with marketing, product, and development teams to ensure cohesive experiences that align with business objectives.
With 13 years in graphic and web design and experience collaborating with 60 international companies, I blend creativity with analytics to deliver user-centered solutions. I enjoy bridging cross-functional teams to build consistent, accessible experiences across platforms and to drive measurable outcomes.
Graphic design, campaign design, web design and development for handmade premium shoes brand Zanfi.
Graphic design, website architecture and web design + implementation for luxury shoes brand Zanfi.
Led 20 UI/UX projects for diverse digital products, leveraging extensive experience in product and graphic design. Developed user-centric design systems for 10 brands, ensuring brand consistency and scalability across digital platforms. Designed mobile applications resulting in a 32% increase in user engagement through intuitive navigation and user-centric features. Successfully addressed complex challenges and aligned design strategies with business objectives, contributing to a 18% increase in user satisfaction.
Design of conversion-focused landing pages, resulting in a 12% increase in conversions. Implemented innovative techniques to enhance user engagement and drive results. Maintained and scaled design systems for 3 brands (Shoop, iGraal, Pepper), ensuring consistency and optimizing user experience across platforms. Translated data into visually appealing designs to improve user engagement and conversion rates. Collaborated with data analytics teams to inform design decisions. Facilitated communication between marketing, product management, and development teams, ensuring alignment with business objectives.
Led 20 UI/UX projects; developed full branding systems for 30+ brands; designed mobile applications increasing user engagement by 32% and contributed to an 18% rise in user satisfaction through user-centric design and effective navigation.
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