Brand Manager & Art Director at Folks Eyewear

Directed visual and written communication, building a cohesive system that reduced workflow time by 30% and strengthened visual consistency. Developed the full brand identity from scratch, building a scalable visual system.

Brand Manager & Art Director at Baboom Clé Studio

Developed marketing strategies for social media and BTL campaigns across four brands, integrating concept development, art direction, design, and copywriting. Redesigned the marketing strategy and visual identity for clients in the floriculture industry, modernizing their digital presence and strengthening brand relevance.

Senior Graphic Designer at Ora The Floral Agency

Developed 7 visual identities through research and strategic conceptualization. Produced 80+ weekly pieces for 4 brands, strengthening digital consistency and performance.

Marketing strategist | Senior graphic Designer | Brand Communication | Art Director. Senior Designer specialized in branding, art direction, and multichannel marketing. I transform business objectives into strategic visual communication, elevating identity, consistency, and performance. Led 360° campaigns, rebrandings, product launches, and organic growth strategies for various brands. I am characterized by strong aesthetic judgment, conceptual thinking, and measurable results.