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I’m Juana Acuña, a multidisciplinary brand and visual design specialist with 5+ years of experience building visual systems, campaigns, and performance-driven creative across digital and physical touchpoints. I excel at translating brand strategy into cohesive visual narratives, collaborating closely with marketing and paid media teams to develop conversion-focused creatives and scalable visual systems that strengthen brand positioning and fuel growth. I thrive in cross-functional environments, turning insights into compelling visuals and stories that resonate with diverse audiences across ecommerce, retail, and campaigns.…I’m Juana Acuña, a multidisciplinary brand and visual design specialist with 5+ years of experience building visual systems, campaigns, and performance-driven creative across digital and physical touchpoints. I excel at translating brand strategy into cohesive visual narratives, collaborating closely with marketing and paid media teams to develop conversion-focused creatives and scalable visual systems that strengthen brand positioning and fuel growth. I thrive in cross-functional environments, turning insights into compelling visuals and stories that resonate with diverse audiences across ecommerce, retail, and campaigns.

Juana Acuña

Graphic Designer, Art Director, Brand Designer, +4

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I’m Juana Acuña, a multidisciplinary brand and visual design specialist with 5+ years of experience building visual systems, campaigns, and performance-driven creative across digital and physical touchpoints. I excel at translating brand strategy into cohesive visual narratives, collaborating closely with marketing and paid media teams to develop conversion-focused creatives and scalable visual systems that strengthen brand positioning and fuel growth. I thrive in cross-functional environments, turning insights into compelling visuals and stories that resonate with diverse audiences across ecommerce, retail, and campaigns.…I’m Juana Acuña, a multidisciplinary brand and visual design specialist with 5+ years of experience building visual systems, campaigns, and performance-driven creative across digital and physical touchpoints. I excel at translating brand strategy into cohesive visual narratives, collaborating closely with marketing and paid media teams to develop conversion-focused creatives and scalable visual systems that strengthen brand positioning and fuel growth. I thrive in cross-functional environments, turning insights into compelling visuals and stories that resonate with diverse audiences across ecommerce, retail, and campaigns.

Available to hire

I’m Juana Acuña, a multidisciplinary brand and visual design specialist with 5+ years of experience building visual systems, campaigns, and performance-driven creative across digital and physical touchpoints. I excel at translating brand strategy into cohesive visual narratives, collaborating closely with marketing and paid media teams to develop conversion-focused creatives and scalable visual systems that strengthen brand positioning and fuel growth.

I thrive in cross-functional environments, turning insights into compelling visuals and stories that resonate with diverse audiences across ecommerce, retail, and campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Advanced

Work Experience

Brand Manager & Art Director at Folks Eyewear

November 1, 2023 - Present

Directed visual and written communication, building a cohesive system that reduced workflow time by 30% and strengthened visual consistency. Developed the full brand identity from scratch, building a scalable visual system.

Brand Manager & Art Director at Baboom Clé Studio

May 1, 2022 - June 1, 2023

Developed marketing strategies for social media and BTL campaigns across four brands, integrating concept development, art direction, design, and copywriting. Redesigned the marketing strategy and visual identity for clients in the floriculture industry, modernizing their digital presence and strengthening brand relevance.

Senior Graphic Designer at Ora The Floral Agency

November 1, 2021 - April 1, 2022

Developed 7 visual identities through research and strategic conceptualization. Produced 80+ weekly pieces for 4 brands, strengthening digital consistency and performance.

Graphic Designer

June 1, 2020 - October 1, 2021

Marketing strategist | Senior graphic Designer | Brand Communication | Art Director. Senior Designer specialized in branding, art direction, and multichannel marketing. I transform business objectives into strategic visual communication, elevating identity, consistency, and performance. Led 360° campaigns, rebrandings, product launches, and organic growth strategies for various brands. I am characterized by strong aesthetic judgment, conceptual thinking, and measurable results.

Graphic Designer at Clé Studio

June 1, 2020 - October 1, 2021

Developed 7 complete brand identities using research-driven and strategic frameworks. Produced 80+ weekly assets for multiple brands while maintaining consistency, deadlines, and performance standards. Supported account leads by translating client briefs into effective visual solutions.

Brand Manager & Art Director at Baboom

May 1, 2022 - April 1, 2023

Led brand strategy and art direction for integrated campaigns; guided creative direction for product launches and retail assets; collaborated with cross-functional teams to ensure consistent brand execution.

Senior Brand Strategist & Creative Lead at Ora The Floral Agency

November 1, 2021 - April 1, 2022

Defined brand strategy and creative direction for floral-focused campaigns; developed scalable visual systems and campaign concepts across digital channels and in-store collateral.

Brand & Visual Communication Lead at Academias Beauty

May 1, 2025 - Present

Leading the evolution of the brand’s visual identity across digital platforms and educational products; designing and optimizing web and landing pages to improve clarity and conversions; developing scalable content systems aligned with narrative strategy.