I’m a graphic designer and art director based in Buenos Aires with 6 years of experience spanning agency work, brand building, and performance-focused digital creative. I’ve led and supported teams to create visual universes and campaign assets—from identity systems and packaging to social content, DTC creatives, and paid social performance materials—always keeping brand consistency at the center. More recently, I’ve been leading a design team at eJam, producing thousands of on-brand assets tied to measurable revenue, and integrating generative AI into my workflow to accelerate image and video creation while maintaining quality control. I enjoy taking ideas from strategy to execution, setting up practical tools and processes, and exploring new creative angles to reach audiences we haven’t captured yet.…

Juan David Chaparro

I’m a graphic designer and art director based in Buenos Aires with 6 years of experience spanning agency work, brand building, and performance-focused digital creative. I’ve led and supported teams to create visual universes and campaign assets—from identity systems and packaging to social content, DTC creatives, and paid social performance materials—always keeping brand consistency at the center. More recently, I’ve been leading a design team at eJam, producing thousands of on-brand assets tied to measurable revenue, and integrating generative AI into my workflow to accelerate image and video creation while maintaining quality control. I enjoy taking ideas from strategy to execution, setting up practical tools and processes, and exploring new creative angles to reach audiences we haven’t captured yet.…

Available to hire

I’m a graphic designer and art director based in Buenos Aires with 6 years of experience spanning agency work, brand building, and performance-focused digital creative. I’ve led and supported teams to create visual universes and campaign assets—from identity systems and packaging to social content, DTC creatives, and paid social performance materials—always keeping brand consistency at the center.

More recently, I’ve been leading a design team at eJam, producing thousands of on-brand assets tied to measurable revenue, and integrating generative AI into my workflow to accelerate image and video creation while maintaining quality control. I enjoy taking ideas from strategy to execution, setting up practical tools and processes, and exploring new creative angles to reach audiences we haven’t captured yet.

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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Graphic Design Team Lead at eJam
February 1, 2026 - September 30, 2026
Led the graphic design team producing high-volume assets for Meta and DTC performance campaigns (4,400+ assets tied to $2.9M in revenue). Directed AI image generation workflows for paid media, retail, and marketplaces, and managed a team of 3 designers (graphic + motion) to sustain 200+ pieces per month. Built React-based prompt tooling and a spell-checker to speed quality control, and organized exploration tasks to reach new audiences with the team.
Graphic Designer at eJam
October 1, 2024 - February 1, 2026
Worked across multiple creative territories including lifestyle UGC, direct-response formats, nutritional highlight ads, and comparison infographics. Contributed to product launch asset production for marketplace and retail channels. Used generative AI and prompt engineering to accelerate image/video creation within brand guidelines, and animated winning static assets with AI to generate new video iterations for performance campaigns.
Freelance Designer & Art Director
April 1, 2023 - October 1, 2024
Developed branding and visual identities for four clients (Cultus Coffee, Puzzle Peacing, Smart Studio, Fuego Azul), delivering naming, logo systems, packaging, and social media applications. Led visual direction for Living Clothing, producing digital content and campaigns. Created social media content and planned grids for Skay Gym and Kaitazoff Motors, and defined complete visual universes from concept to identity delivery in collaboration with clients.
Junior Art Director at Coupe Junior Art Director
September 1, 2022 - April 1, 2023
Participated in the brand relaunch team for Usual and Cintas Python. Led a 2-person team supporting B2B and B2C campaigns for national brands including Cintas Python and Electra Aires Acondicionados. Worked on an out-of-home campaign for Electra Aires Acondicionados and managed social media identity to maintain visual consistency across formats and accounts.
Graphic Designer
April 1, 2020 - September 30, 2022
Produced out-of-home, subway, and digital billboard pieces for Sancor Salud on Avenida 9 de Julio, including campaigns featuring Las Leonas and Los Leones. Worked with agency clients including Banco Piano, Cintas Python, Galileo, and Fundación Sancor Salud—also pitching content ideas and not only executing. Designed assets aligned with business goals while meeting quality and deadline requirements.

Education

Visual Design and Communication (Degree) at Universidad Nacional de La Plata, School of Fine Arts
April 1, 2019 - December 31, 2024
UX/UI (Training) at Domestika
January 1, 2024 - December 31, 2024
Motion Graphics (Training) at Domestika
January 1, 2024 - December 31, 2024
Art Direction (Training) at Domestika
January 1, 2024 - December 31, 2024
Introduction to Photography (Training) at Taller Zona Cinco
January 1, 2015 - December 31, 2015
Introduction to Drawing (Training) at Universidad Libre, Colombia
January 1, 2015 - December 31, 2015
Visual Design and Communication (Degree completed) at Universidad Nacional de La Plata, School of Fine Arts
April 1, 2019 - December 1, 2024
UX/UI (Course) at Domestika
January 1, 2024 - January 1, 2024
Motion Graphics (Course) at Domestika
January 1, 2024 - January 1, 2024
Art Direction (Course) at Domestika
January 1, 2024 - January 1, 2024
Introduction to Photography (Course) at Taller Zona Cinco
January 1, 2015 - January 1, 2015
Introduction to Drawing (Course) at Universidad Libre, Colombia
January 1, 2015 - January 1, 2015
Visual Design and Communication (Degree completed) at Universidad Nacional de La Plata, School of Fine Arts
April 1, 2019 - December 1, 2024
UX/UI at Domestika
January 1, 2024 - January 1, 2024
Motion Graphics at Domestika
January 1, 2024 - January 1, 2024
Art Direction at Domestika
January 1, 2024 - January 1, 2024
Introduction to Photography at Taller Zona Cinco
January 1, 2015 - January 1, 2015
Introduction to Drawing at Universidad Libre, Colombia
January 1, 2015 - January 1, 2015
Degree in Visual Design and Communication at Universidad Nacional de La Plata, School of Fine Arts
April 1, 2019 - December 1, 2024
UX/UI at Domestika
January 1, 2024 - January 1, 2024
Motion Graphics at Domestika
January 1, 2024 - January 1, 2024
Art Direction at Domestika
January 1, 2024 - January 1, 2024
Introduction to Photography at Taller Zona Cinco
January 1, 2015 - January 1, 2015
Introduction to Drawing at Universidad Libre, Colombia
January 1, 2015 - January 1, 2015
Degree in Visual Design and Communication at Universidad Nacional de La Plata, School of Fine Arts
April 1, 2019 - December 1, 2024
UX/UI (training) at Domestika
January 1, 2024 - January 1, 2024
Motion Graphics (training) at Domestika
January 1, 2024 - January 1, 2024
Art Direction (training) at Domestika
January 1, 2024 - January 1, 2024
Introduction to Photography (training) at Taller Zona Cinco
January 1, 2015 - January 1, 2015
Introduction to Drawing (training) at Universidad Libre, Colombia
January 1, 2015 - January 1, 2015
Visual Design and Communication (Degree) at Universidad Nacional de La Plata, School of Fine Arts
April 1, 2019 - December 1, 2024
UX/UI at Domestika
January 1, 2024 - January 1, 2024
Motion Graphics at Domestika
January 1, 2024 - January 1, 2024
Art Direction at Domestika
January 1, 2024 - January 1, 2024
Introduction to Photography at Taller Zona Cinco
January 1, 2015 - January 1, 2015
Introduction to Drawing at Universidad Libre, Colombia
January 1, 2015 - January 1, 2015

Qualifications

Art Direction
January 1, 2024 - January 1, 2024

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Software & Internet, Other