Available to hire
I’m a senior-level graphic designer passionate about building strong, purpose-driven brands through strategic, layered, and lasting visual systems. With hands-on experience across branding, content creation, and campaign development, I’ve worked with bold, fast-paced clients in hospitality, music, wellness, and tech, among others—crafting work that blends aesthetic impact with clear intention. I thrive at the intersection of concept and execution, bringing strong creative ownership, intuitive design thinking, and a sharp eye for detail to every project.
Now, I’m ready to take the next leap—joining visionary teams on large-scale projects that challenge me creatively and allow for long-term brand growth. I’m driven to contribute to environments that value originality, collaboration, and design that truly makes a mark.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Senior Brand Designer / Creative Director at It's Ugly Design
May 31, 2025 - July 21, 2025Creative lead of a multidisciplinary brand content agency with teams in Dubai and Bogotá, Colombia. Oversee end-to-end branding, strategy, and content production for clients across diverse sectors including fashion, hospitality, beauty, oil & gas, architecture, music, government, wellness, fitness, tech, delivery services, and startups. Lead branding, graphic design, and content creation projects; collaborate with clients on brand vision and strategic direction; develop brand identities, logos, and full visual systems; guide creative teams; direct fashion films, commercials, and branded photoshoots; define visual languages; conduct trend and competitive research; present creative proposals and manage production with vendors; mentor designers and cultivate a collaborative culture. Worked with notable clients and participated in key industry events.
Senior Brand Designer / Creative Director at It's Ugly Design
May 1, 2025 - July 22, 2025Creative lead of a multidisciplinary brand content agency with teams in Dubai and Bogotá, Colombia. Oversaw end-to-end branding, strategy, and content production for clients across diverse sectors including fashion, hospitality, beauty, oil & gas, architecture, music, government, wellness, fitness, tech, delivery services, and startups. Led branding, graphic design, and content creation projects. Collaborated with clients on brand vision and strategic direction. Developed brand identities, logos, and full visual systems. Guided creative teams and ensured high-quality deliverables. Directed fashion films, commercials, and branded photoshoots. Defined visual languages (typography, color, imagery). Conducted trend and competitive research to drive innovation. Presented creative proposals and managed production with vendors. Mentored designers and cultivated a collaborative studio culture.
Senior Brand Designer / Creative Director at It's Ugly Design
May 1, 2025 - July 22, 2025Creative lead of a multidisciplinary brand content agency with teams in Dubai and Bogotá, Colombia. Oversees end-to-end branding, strategy, and content production for clients across diverse sectors including fashion, hospitality, beauty, oil & gas, architecture, music, government, wellness, fitness, tech, delivery services, and startups. Responsibilities include leading branding, graphic design, and content creation projects, collaborating with clients on brand vision and strategic direction, developing brand identities, logos, and full visual systems, guiding creative teams, directing fashion films and branded photoshoots, defining visual languages, conducting trend research, presenting creative proposals, managing production with vendors, and mentoring designers.
Senior Brand Designer / Creative Director at It’s Ugly Design
May 1, 2025 - July 21, 2025Creative lead of a multidisciplinary brand content agency with teams in Dubai and Bogotá, Colombia. Oversaw end-to-end branding, strategy, and content production for clients across diverse sectors including fashion, hospitality, beauty, oil & gas, architecture, music, government, wellness, fitness, tech, delivery services, and startups. Led branding, graphic design, and content creation projects; collaborated with clients on brand vision and strategic direction; developed brand identities, logos, and full visual systems; guided creative teams and ensured high-quality deliverables; directed fashion films, commercials, and branded photoshoots; defined visual languages; conducted trend and competitive research to drive innovation; presented creative proposals and managed production with vendors; mentored designers and cultivated a collaborative studio culture.
Senior Brand Designer / Creative Director at It's Ugly Design
May 1, 2025 - July 21, 2025Creative lead of a multidisciplinary brand content agency with teams in Dubai and Bogotá, Colombia. Oversaw end-to-end branding, strategy, and content production for clients across diverse sectors including fashion, hospitality, beauty, oil & gas, architecture, music, government, wellness, fitness, tech, delivery services, and startups. Responsibilities included leading branding, graphic design, content creation projects, collaborating with clients on brand vision and strategic direction, developing brand identities, logos, and full visual systems, guiding creative teams, directing fashion films, commercials, and photoshoots, defining visual languages, conducting trend and competitive research, presenting creative proposals, managing production with vendors, and mentoring designers to cultivate a collaborative studio culture. Worked with diverse clients and participated in notable collaborations and industry events.
Senior Brand Designer / Creative Lead at The Click Clack Hotel
February 1, 2025 - July 21, 2025Led rebranding efforts and created brand guidelines for multiple hospitality venues including The Bronx, Mi Amie, and Junk Gym. Acted as creative lead across concept, design, and content development. Worked with Jumeirah Group and Habtoor Group to define positioning, visuals, and storytelling for new projects under construction. Designed brand logos, visual identities, color schemes, and brand aesthetics tailored to each establishment. Enhanced overall brand presence and marketing impact for events and hospitality ventures.
Senior Brand Designer / Creative Lead at Immigration Records
December 31, 2024 - July 21, 2025Developed visual identity and creative direction for the Unsin Music Festival and the label’s roster of independent artists. Focused on vibrant branding that captured the energy of the music scene, with digital and print outputs. Collaborated closely with artists to design merchandise, logos, visuals, and social media content. Built compelling and cohesive brand experiences that resonated with festival-goers and music fans.
Visual Identity Developer / Creative Direction at Immigration Records
December 1, 2024 - July 22, 2025Developed visual identity and creative direction for the Unsin Music Festival and the label’s roster of independent artists. Focused on vibrant branding that captured the energy of the music scene, with digital and print outputs. Collaborated closely with artists to design merchandise, logos, visuals, and social media content. Built compelling and cohesive brand experiences that resonated with festival-goers and music fans.
Senior Brand Designer / Creative Lead at Immigration Records
December 1, 2024 - July 22, 2025Developed visual identity and creative direction for the Unsin Music Festival and the label’s roster of independent artists. Focused on vibrant branding that captured the energy of the music scene, with digital and print outputs. Collaborated closely with artists to design merchandise, logos, visuals, and social media content. Built compelling and cohesive brand experiences that resonated with festival-goers and music fans.
Senior Brand Designer / Creative Lead at Immigration Records
December 1, 2024 - July 21, 2025Developed visual identity and creative direction for the Unsin Music Festival and the label’s roster of independent artists. Focused on vibrant branding that captured the energy of the music scene, with digital and print outputs. Collaborated closely with artists to design merchandise, logos, visuals, and social media content. Built compelling and cohesive brand experiences that resonated with festival-goers and music fans.
Senior Brand Designer / Creative Lead at Immigration Records
December 1, 2024 - July 21, 2025Developed visual identity and creative direction for the Unsin Music Festival and the label’s roster of independent artists. Focused on vibrant branding capturing the energy of the music scene, with digital and print outputs. Collaborated closely with artists to design merchandise, logos, visuals, and social media content. Built compelling and cohesive brand experiences that resonated with festival-goers and music fans.
Senior Brand Designer / Creative Lead at Project bYouty
December 31, 2021 - July 21, 2025Helped launch the brand from the ground up, leading identity creation, packaging, and web direction. Directed events and brand activations, ensuring alignment across platforms and audience touchpoints. Guided internal and external teams on design execution and creative standards. Strengthened market presence during the startup’s early stages and fundraising efforts.
Senior Brand Designer / Creative Lead at Project bYouty
December 1, 2021 - July 22, 2025Helped launch the brand from the ground up, leading identity creation, packaging, and web direction. Directed events and brand activations, ensuring alignment across platforms and audience touchpoints. Guided internal and external teams on design execution and creative standards. Strengthened market presence during the startup’s early stages and fundraising efforts.
Senior Brand Designer / Creative Lead at Project bYouty
December 1, 2021 - July 22, 2025Helped launch the brand from the ground up, leading identity creation, packaging, and web direction. Directed events and brand activations, ensuring alignment across platforms and audience touchpoints. Guided internal and external teams on design execution and creative standards. Strengthened market presence during the startup’s early stages and fundraising efforts.
Senior Brand Designer / Creative Lead at Project bYouty
December 1, 2021 - July 21, 2025Helped launch the brand from the ground up, leading identity creation, packaging, and web direction. Directed events and brand activations, ensuring alignment across platforms and audience touchpoints. Guided internal and external teams on design execution and creative standards. Strengthened market presence during the startup’s early stages and fundraising efforts.
Senior Brand Designer / Creative Lead at Project bYouty
December 1, 2021 - July 21, 2025Helped launch the brand from the ground up, leading identity creation, packaging, and web direction. Directed events and brand activations, ensuring alignment across platforms and audience touchpoints. Guided internal and external teams on design execution and creative standards. Strengthened market presence during the startup’s early stages and fundraising efforts.
Product Design Director / Creative Designer at The Click Clack Hotel
July 31, 2019 - July 21, 2025Oversaw the creative direction, design execution, and product development for Click Clack Hotel’s guest experiences and brand offerings. Led the launch and curation of the in-house Design Shop, developing original merchandise and packaging that reflected the hotel’s unique aesthetic. Designed interior products and decorative elements, managed suppliers for quality. Promoted design concepts and events digitally, conceptualized and executed branded activations, brunch events, and immersive showcases blending hospitality with cultural storytelling. Played a central role in shaping the visual identity and guest journey during the launch of the Medellín location.
Product Design Director / Creative Designer at The Click Clack Hotel
July 1, 2019 - July 22, 2025Oversaw the creative direction, design execution, and product development for Click Clack Hotel’s guest experiences and brand offerings. Led the launch and curation of the in-house Design Shop, developing original merchandise and packaging that reflected the hotel’s unique aesthetic. Designed a wide range of interior products and decorative elements to enhance room experiences, while managing suppliers to ensure quality across all materials. Worked closely with marketing to promote design concepts and events across digital platforms, creating engaging content that encouraged guest interaction and social media sharing. Conceptualized and executed branded activations, brunch events, and immersive showcases blending hospitality with cultural storytelling. Played a central role in shaping the visual identity and guest journey during the launch of the Medellín location, focusing on originality, innovation, and design-led hospitality.
Product Design Director / Creative Designer at The Click Clack Hotel
July 1, 2019 - July 22, 2025Oversaw creative direction, design execution, and product development for Click Clack Hotel’s guest experiences and brand offerings. Led the launch and curation of the in-house Design Shop, developing original merchandise and packaging that reflected the hotel’s unique aesthetic. Designed a wide range of interior products and decorative elements to enhance room experiences, while managing suppliers to ensure quality. Worked closely with marketing to promote design concepts and events across digital platforms. Conceptualized and executed branded activations, brunch events, and immersive showcases. Played a central role in shaping the visual identity and guest journey during the launch of the Medellín location.
Product Design Director / Creative Designer at The Click Clack Hotel
July 1, 2019 - July 21, 2025Oversaw creative direction, design execution, and product development for Click Clack Hotel’s guest experiences and brand offerings. Led the launch and curation of the in-house Design Shop, developing original merchandise and packaging reflecting the hotel’s unique aesthetic. Designed interior products and decorative elements to enhance room experiences, while managing suppliers to ensure quality. Worked closely with marketing to promote design concepts and events across digital platforms, creating engaging content encouraging guest interaction and social media sharing. Conceptualized and executed branded activations and immersive showcases blending hospitality with cultural storytelling; played a central role in shaping visual identity and guest journey during the Medellín location launch.
Product Design Director / Creative Designer at The Wright Group / The Cr8tive Group / Secret Parties
July 1, 2019 - July 21, 2025Oversaw creative direction, design execution, and product development for Click Clack Hotel’s guest experiences and brand offerings. Led launch and curation of in-house Design Shop, developing original merchandise and packaging reflecting the hotel’s aesthetic. Designed interior products and decorative elements to enhance room experiences while managing suppliers to ensure quality. Collaborated with marketing to promote design concepts and events across digital platforms, creating engaging content to encourage guest interaction and social media sharing. Conceptualized and executed branded activations, brunch events, and immersive showcases blending hospitality with cultural storytelling. Played a central role in shaping visual identity and guest journey during Medellín location launch with focus on originality, innovation, and design-led hospitality.
Graphic Designer / Creative Lead at 99 Boutique Films
August 31, 2017 - July 21, 2025Designed graphics for fashion films, commercials, and short projects across platforms. Worked on concept creation, location scouting, and visual strategy. Produced assets for social media, digital marketing, and printed collateral. Conducted trend research to inform creative direction and keep brand visuals competitive.
Graphic Designer / Creative Lead at 99 Boutique Films
August 1, 2017 - July 22, 2025Designed graphics for fashion films, commercials, and short projects across platforms. Worked on concept creation, location scouting, and visual strategy. Produced assets for social media, digital marketing, and printed collateral. Conducted trend research to inform creative direction and keep brand visuals competitive.
Graphic Designer / Creative Lead at 99 Boutique Films
August 1, 2017 - July 22, 2025Designed graphics for fashion films, commercials, and short projects across platforms. Worked on concept creation, location scouting, and visual strategy. Produced assets for social media, digital marketing, and printed collateral. Conducted trend research to inform creative direction and keep brand visuals competitive.
Senior Brand Designer / Creative Lead at Unknown (likely multiple hospitality venues)
August 1, 2017 - July 22, 2025Led rebranding efforts and created brand guidelines for multiple hospitality venues including The Bronx, Mi Amie, and Junk Gym. Acted as creative lead across concept, design, and content development. Worked with Jumeirah Group and Habtoor Group to define positioning, visuals, and storytelling for new projects under construction. Designed brand logos, visual identities, color schemes, and brand aesthetics tailored to each establishment. Enhanced overall brand presence and marketing impact for the group’s events and hospitality ventures.
Graphic Designer / Creative Lead at 99 Boutique Films
August 1, 2017 - July 21, 2025Designed graphics for fashion films, commercials, and short projects across platforms. Worked on concept creation, location scouting, and visual strategy. Produced assets for social media, digital marketing, and printed collateral. Conducted trend research to inform creative direction and keep brand visuals competitive.
Graphic Designer / Creative Lead at 99 Boutique Films
August 1, 2017 - July 21, 2025Designed graphics for fashion films, commercials, and short projects across platforms. Worked on concept creation, location scouting, and visual strategy. Produced assets for social media, digital marketing, and printed collateral. Conducted trend research to inform creative direction and keep brand visuals competitive.
Education
Qualifications
Industry Experience
Travel & Hospitality, Media & Entertainment, Professional Services, Government, Software & Internet, Consumer Goods
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