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I’m a designer and brand strategist. I specialize in helping creative brands move beyond improvisation, build a coherent identity, and organize their processes to work with greater clarity and purpose. I combine design and strategy to turn concepts into tangible structures that drive brand growth.…

Juanita Ocampo

Brand Strategist, Designer, Social Media Manager, +5

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I’m a designer and brand strategist. I specialize in helping creative brands move beyond improvisation, build a coherent identity, and organize their processes to work with greater clarity and purpose. I combine design and strategy to turn concepts into tangible structures that drive brand growth.…

Available to hire

I’m a designer and brand strategist. I specialize in helping creative brands move beyond improvisation, build a coherent identity, and organize their processes to work with greater clarity and purpose.
I combine design and strategy to turn concepts into tangible structures that drive brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Italian

Intermediate

German

Advanced

Work Experience

Brand & Creative Strategist / Designer at Freelance

January 1, 2022 - Present

Collaborate with emerging and established brands to develop brand identities, visual systems, and strategic concepts. Design visual assets, moodboards, campaigns, and layouts that align with brand strategy and aesthetic vision. Implement organizational systems in Notion, including client hubs and project trackers.

Content & Creative Strategist at Natalia Blanco

January 1, 2021 - January 1, 2023

Led the creative development of seasonal campaigns including concept direction, visual storytelling, and strategic narrative building. Designed storyboards and coordinated content production, ensuring brand consistency across touchpoints.

Social Media Manager at Catalina Bayona

January 1, 2021 - December 31, 2021

Developed and executed content strategies for social media, creating engaging content and managing blog outputs. Analyzed performance metrics to optimize brand engagement.

Designer Assistant at Capheina

January 1, 2020 - December 31, 2020

Assisted with content creation for website and social media, involving photo editing and graphic design.