I am Juanjo Urcelay, a Product Owner since January 2023, coordinating digital and data-driven initiatives within complex organizational environments. My role focuses on defining project scope, managing and prioritizing backlogs, and ensuring the successful delivery of developments in close collaboration with technical teams and business stakeholders.
I act as a key point of contact between sponsors and internal teams, translating business needs into clear functional requirements, validating delivered solutions, and reporting on progress, timelines, and costs. I regularly monitor milestones, workload, and budget to ensure projects remain aligned with agreed objectives.
Previously, I led a 7-person consulting team, working on KPI analysis related to production and profitability, while supporting business development and client retention. This background allows me to combine structured project coordination with a strong understanding of data, financial performance, and stakeholder expectations.
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