I am a bilingual digital marketing specialist with 4+ years of experience developing online marketing strategies, growing organic social media communities, and driving real-world outcomes through content and influencer campaigns. I excel at building brand presence for purpose-driven projects and translating complex or culturally relevant topics into engaging content that resonates with target audiences. I’ve led campaigns for events, product launches, and institutional initiatives, coordinating influencer outreach and platform-native content, and continually optimizing results through performance analytics. I’m comfortable working independently on contract projects with clear deliverables and tight timelines.…

Juan Jose Ruiz Plaza

I am a bilingual digital marketing specialist with 4+ years of experience developing online marketing strategies, growing organic social media communities, and driving real-world outcomes through content and influencer campaigns. I excel at building brand presence for purpose-driven projects and translating complex or culturally relevant topics into engaging content that resonates with target audiences. I’ve led campaigns for events, product launches, and institutional initiatives, coordinating influencer outreach and platform-native content, and continually optimizing results through performance analytics. I’m comfortable working independently on contract projects with clear deliverables and tight timelines.…

Available to hire

I am a bilingual digital marketing specialist with 4+ years of experience developing online marketing strategies, growing organic social media communities, and driving real-world outcomes through content and influencer campaigns. I excel at building brand presence for purpose-driven projects and translating complex or culturally relevant topics into engaging content that resonates with target audiences.

I’ve led campaigns for events, product launches, and institutional initiatives, coordinating influencer outreach and platform-native content, and continually optimizing results through performance analytics. I’m comfortable working independently on contract projects with clear deliverables and tight timelines.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Social Media Content Manager at TheSoul Publishing (ADME CY LTD)
March 1, 2026 - April 1, 2026
Developed and executed content strategies for 3 creator accounts simultaneously, building organic reach and community engagement through platform-native content tailored to Gen-Z and millennial audiences. Monitored campaign performance and community interactions, adjusting content strategy in real time to maximize engagement and audience participation. Coordinated content production with an international team, managing timelines and ensuring consistent delivery across all platforms.
Communications & Social Media Lead at Federacion Nacional de Cafeteros de Colombia · Nespresso AAA Program
November 1, 2024 - February 1, 2026
Developed and implemented a comprehensive online marketing plan for an institutional program, building brand presence, growing organic social following, and driving community engagement around complex, socially relevant themes. Created and scheduled engaging content across Instagram and Facebook, leveraging behind-the-scenes footage, educational content, and storytelling to maximize audience participation and campaign reach. Coordinated influencer collaborations and external partnerships, managing outreach, agreements, and content delivery end-to-end. Monitored campaign performance and used social listening to collect audience feedback, adjusting strategy based on real-time insights.
Social Media Strategist & Content Producer at La Guia Popayan · Freelance
January 1, 2021 - December 31, 2024
Built and executed a full online marketing strategy for a food and lifestyle media brand, growing an engaged organic community from 8,000 to 21,000 Instagram followers through consistent content, influencer outreach, and event-driven campaigns. Coordinated influencer partnerships and local event promotions, managing outreach, negotiating terms, and ensuring all content amplified campaign reach and drove real attendance and engagement outcomes.
Digital Marketing & Social Media Specialist at Freelance
August 1, 2021 - Present
Developed and executed online marketing plans for 10-12 clients across gastronomy, health, lifestyle, and event sectors, managing content calendars, organic growth strategies, influencer outreach, and campaign performance analysis. Ran Meta Ads campaigns for food festivals and community events, supporting paid advertising alongside organic content to maximize event attendance and audience reach. Created compelling content across platforms, adapting messaging for different audiences and formats while maintaining brand consistency and driving measurable engagement outcomes. Used social listening and analytics tools to monitor community feedback and optimize campaign strategy in real time.

Education

Bachelor's Degree in Social Communication at Fundacion Universitaria de Popayan
January 11, 2030 - October 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Healthcare, Professional Services, Other