Available to hire
I’m a Senior Digital & Graphic Designer with 14+ years’ experience across branding, UI/UX, e-commerce, campaigns, and multi-channel design for B2B and B2C brands.
Specialising in concept-led digital experiences, creative systems, and visually engaging communication across physical and digital platforms.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Afrikaans
Fluent
German
Advanced
Work Experience
Senior Digital Designer at SD Worx
November 18, 2025 - PresentSenior Digital Designer at Dalstrong
June 24, 2025 - November 14, 2025Freelance Designer at Neurons Lab
April 24, 2024 - June 28, 2024Senior Digital Designer at Oliver Agency
January 2, 2023 - January 1, 2024Senior Graphic Designer & Art Director at Woolworths SA
January 5, 2015 - December 14, 2018Senior Digital Designer at Dalstrong.com
June 1, 2024 - November 1, 2025Driving UI/UX and e-commerce optimisation across desktop and mobile experiences for a global DTC brand. Lead creative and UX improvements across website journeys, landing pages, navigation, and checkout flows. Develop high-performing paid social and digital campaign assets for Meta and Google platforms. Partner with cross-functional teams to deliver fast, scalable, conversion-focused design solutions.
Senior Digital Designer at Oliver Plus at Oliver Agency
January 1, 2023 - January 1, 2024Led the design and delivery of multi-channel creative for global pharmaceutical and consumer health brands including Durex, Dettol, and Nurofen. Developed branding, campaign, and social media assets across digital platforms while maintaining strict brand consistency. Collaborated with global creative and marketing teams to deliver high-quality work aligned with international brand guidelines. Managed multiple fast-turnaround projects within a high-volume agency environment.
Senior Designer & Art Director at Woolworths Marketing
January 1, 2015 - January 1, 2023Led concept development and creative execution across integrated marketing campaigns, digital content, and brand communications for one of South Africa’s leading retail brands. Delivered multi-channel creative across digital, print, social, and campaign platforms aligned with broader marketing strategies. Applied strong art direction, typography, and visual storytelling to create cohesive, high-quality brand experiences. Collaborated cross-functionally with marketing, production, and creative teams to deliver effective and commercially driven design solutions.
Senior Graphic Designer at Habari Media
October 1, 2012 - December 1, 2015Managed the design, layout, and visual direction of six concurrent publications across print and digital platforms. Led art direction, editorial design, typography, and visual concept development across multiple titles. Collaborated closely with editorial and production teams to maintain strong brand consistency and publication quality. Contributed to web and digital design projects alongside print-focused creative work.
Intern/Junior Designer at Seventeen Magazine South Africa
January 1, 2010 - January 1, 2012Contributed to editorial layouts, typography, and visual production across monthly issues. Progressed to independently managing cover press sign-off and final artwork approval.
Education
BA Degree in Design at Stellenbosch University
January 11, 2030 - January 1, 2010CT UX Design Short Course at GetSmarter
January 1, 2015 - January 1, 2015Figma Design Certificate at Friends of Design
January 1, 2022 - January 1, 2022BA Degree in Design at Stellenbosch University
January 11, 2030 - January 1, 2010CT UX Design Short Course at GetSmarter
January 1, 2015 - January 1, 2015FIGMA Design Certificate at Friends of Design
January 1, 2022 - January 1, 2022Qualifications
BA Degree in Design
January 5, 2010 - June 5, 2026Stellenbosch University
CT UX Design Short Course
January 1, 2015 - January 1, 2015Figma Design Certificate
January 1, 2022 - January 1, 2022Runner-Up, Creative Illustration, Media24 Excellence Awards
January 11, 2030 - January 1, 2012Finalist, Illustration/Craft, Loerie Awards
January 11, 2030 - January 1, 2011Finalist, Packaging, Loerie Awards
January 11, 2030 - January 1, 2010Winner, Packaging, Sappi Think Ahead Awards
January 11, 2030 - January 1, 2009CT UX Design Short Course
January 1, 2015 - January 1, 2015FIGMA Design Certificate
January 1, 2022 - January 1, 2022Industry Experience
Retail, Healthcare, Consumer Goods, Media & Entertainment, Professional Services
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