I’m a mid-weight Graphic Designer with 5+ years of experience, specializing in brand identity, digital design, UI/UX and e-commerce. I deliver end-to-end visual systems across social media, email marketing and web, with a proven track record of creating conversion-focused assets that drive engagement and support business growth. I’m proficient in Adobe Creative Suite, Figma and Klaviyo, and I’ve thrived in agile, cross-functional teams working with international brands. I’m passionate about transforming concepts into cohesive visual narratives. I collaborate closely with stakeholders to define creative direction, ensure brand consistency across touchpoints, and deliver measurable results for marketing and product initiatives.

Judit Viu Soto

I’m a mid-weight Graphic Designer with 5+ years of experience, specializing in brand identity, digital design, UI/UX and e-commerce. I deliver end-to-end visual systems across social media, email marketing and web, with a proven track record of creating conversion-focused assets that drive engagement and support business growth. I’m proficient in Adobe Creative Suite, Figma and Klaviyo, and I’ve thrived in agile, cross-functional teams working with international brands. I’m passionate about transforming concepts into cohesive visual narratives. I collaborate closely with stakeholders to define creative direction, ensure brand consistency across touchpoints, and deliver measurable results for marketing and product initiatives.

Available to hire

I’m a mid-weight Graphic Designer with 5+ years of experience, specializing in brand identity, digital design, UI/UX and e-commerce. I deliver end-to-end visual systems across social media, email marketing and web, with a proven track record of creating conversion-focused assets that drive engagement and support business growth. I’m proficient in Adobe Creative Suite, Figma and Klaviyo, and I’ve thrived in agile, cross-functional teams working with international brands.

I’m passionate about transforming concepts into cohesive visual narratives. I collaborate closely with stakeholders to define creative direction, ensure brand consistency across touchpoints, and deliver measurable results for marketing and product initiatives.

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Language

English
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent

Work Experience

Graphic Designer at Butterfly Healthcare
August 1, 2024 - September 30, 2024
Developed and optimised digital, print and LinkedIn assets ensuring brand consistency across multiple touchpoints. Applied UI/UX principles to improve navigation, accessibility and overall user experience.
Graphic Designer at Meller
November 1, 2021 - June 30, 2023
Led the end-to-end execution of high-performing eDM campaigns in Klaviyo, combining strategic thinking, creative direction and performance-driven design to maximise engagement and conversions. Collaborated with developers on website updates, improving visual hierarchy, image optimisation and user experience across the e-commerce site. Developed and executed integrated multi-channel campaigns across email, web and social media, ensuring brand consistency and alignment with marketing objectives.
Graphic Designer at Zoopa
November 1, 2019 - November 30, 2021
Led the design and execution of visual content across four brands simultaneously, ensuring consistency and alignment with each brand identity. Developed social media design systems and digital assets including stories, animations and posts, driving audience growth and brand recognition across platforms. Conducted market research and trend analysis to inform content strategy, creative direction and campaign performance.
Founder / Creative Director at Gotcha Rugs
November 1, 2025 - Present
Developed a full brand identity and product design system from concept to execution, managing end-to-end creative direction across social media, content creation and digital platforms.
Horticultural Worker at Bellevue Pastoral Company
August 1, 2023 - May 31, 2024
Demonstrated resilience, adaptability and cross-functional teamwork in high-demand, fast-paced operations, channelling this experience into founding Gotcha Rugs, a design-led brand built on creative concept development, visual storytelling and brand identity.
Horticultural Worker at Bellevue Pastoral Company
December 1, 2024 - July 31, 2025
Continuation of horticultural duties with a focus on collaborative farm operations and seasonal activities.
Horticultural Worker at Bellevue Pastoral Company
December 1, 2025 - April 30, 2026
Ongoing horticultural duties including maintenance and seasonal projects, contributing to team goals and productivity.

Education

Master’s Degree in Art Direction at IDEP Barcelona – UAO
September 1, 2017 - July 1, 2018
Bachelor of Graphic Design at IDEP Barcelona – UAO
September 1, 2014 - July 1, 2018
Diploma of Screen and Media (Audiovisual Production & Events) at Jesuïtes Sarrià
September 1, 2012 - July 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services