Next availability:
March 22, 2026
Hi, I’m Judith Ratajczak, an online marketing specialist focused on sustainable growth for B2B and B2C brands. I combine strategic planning with hands-on execution across SEO, SEA, social media, and content marketing to deliver measurable results.
In my freelance work I manage multilingual campaigns across markets like the USA, FR, ES, NL, and BE, building data-driven strategies, optimizing conversion rates, and turning complex data into clear, actionable insights.
Skills
Experience Level
Expert
Expert
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Expert
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Expert
Language
German
Fluent
English
Advanced
French
Beginner
Work Experience
Online Marketing Freelancer / Online Marketing Specialist at Freelancer
February 1, 2023 - PresentOverall Website optimization: Webdesign + SEO, AI search optimization, Google Ads, social media + website maintenance & performance, backed by marketing expertise and project management skills. Combining analytical with creative skills,
In response to recent AI developments, I’m implementing new measures directly. This means, a combination of:
- Web design, dev and performance
- SEO (search engine opomization)
- GEO (generative engine optimization)
- SGE (search generative optimization)
➡ Implement content frameworks tailored for Generative Engine Optimization (GEO)—including modular FAQs and semantically rich sections that align with AI-driven search models
➡ Develop content designed for Google’s Search Generative Experience (SGE)—featuring concise answers to user intent, structured data markup, and snippet-ready formatting
➡ I offer more than just implementing your demand. Due to my overall Marketing background I give you an analysis in-depth so that you get really valuable tips into the right direction. Moreover my project management skills contribute to driving projects forward.
Currently working on projects concerning: SEO+AI search optimization, on-Page, off-Page, technical
- SEO On-Page, off-page, technical
- GEO (Generative Engine Optimization)
- SGE (Search Generative Experience)
- Website maintenance+performance
- GA4 set-up, event tracking, GTM
- SEA and Social Media: Ads campaign strategy with landing page optimization
- Multilingual websites with AI translation and SEO optimized, WPML
I believe in true collaboration that’s:
🔹 Personal, Transparent & efficient
🔹 Always focused on measurable results
📊 Whether it’s high-performing Ads campaigns, scaleable SEO frameworks, or international digital marketing setups – my goal is to bring clarity, structure, and strategy to every project.
seoadwise.com
Performance Marketing Manager at RYD GmbH
March 1, 2023 - September 19, 2025Developed a new SEO strategy, implemented on-page and off-page SEO tactics, and built a comprehensive on-page action plan. Optimized Google Ads campaigns across multiple countries, coordinated with international teams, and focused on CRO and lead generation.
Key Account Manager at GmbH (Graz, Austria)
September 1, 2015 - September 19, 2025Advised and managed major accounts (InterSport, Restplatzbörse, Douglas, Deloitte). Built organic backlinks, developed case studies, and improved overall web presence and user experience via content partnerships and SEO outreach.
Online Marketing / Marketing & Sales at Siemens Gigaset
August 1, 2010 - September 19, 2025Responsible for online marketing and sales activities; managed German and international website content, implemented SEO actions, tracked KPIs, and produced marketing assets including a Flash portfolio and multilingual content.
Marketing & PR Officer at Technology Marketing AG
August 31, 2011 - September 19, 2025Led marketing concepts, SEO/SEA campaigns, and PR initiatives; coordinated project deliverables for clients including automotive and aerospace stakeholders; contributed to brochure design and market outreach.
Marketing and PR Officer at TEMA Technologie Marketing AG
March 5, 2011 - August 1, 2012Marketing agency for technology marketing
● Project lead and consulting of known customers of the technology industry (e.g. DLR - The German Aerospace Center): Maketing concept, logo design, claim, image brochure, web pages in cooperation with the graphic and web programming team
● Development of marketing concepts and market research
● PR: writing press articles, brochures in the technology sector
● Responsible for SEM activities: Yahoo SEM and Google Adwords Campaigns
Education
Diploma in Economics at University of Hagen
January 11, 2030 - September 19, 2025Computer Science at Ludwig-Maximilian University Munich
January 11, 2030 - September 19, 2025Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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