JR

Judith Ratajczak

Available to hire

Hi, I’m Judith Ratajczak, an online marketing specialist with over 10 years of experience driving sustainable growth and lead generation across B2B & B2C in German-speaking and international markets.

About

Hi, I’m Judith Ratajczak, an online marketing specialist with over 10 years of experience driving sustainable growth and lead generation across B2B & B2C in German-speaking and international markets. I focus on SEO, SEA, AI search optimization, social media, and website design and maintenance, delivering measurable results and top rankings.

I enjoy turning data into action: Building multilingual SEO structures, optimizing campaigns across countries, and merging strategic insight with creative execution. I’ve led end-to-end performance marketing programs, including app store optimization and CRO, and I thrive collaborating with cross-functional teams to achieve solid ROI.

  • 12 years' experience
  • Joined January 2026

Languages

  • GermanFluent
  • EnglishFluent
  • FrenchIntermediate

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Retail

Work experience· 5 roles

Performance Marketing Manager · ryd GmbHSep 2020 – Mar 2023 · 2 yrs 7 mos

Developed a new SEO strategy, implemented international SEO techniques (on-page, off-page, technical), and improved page speed. Created a comprehensive On-Page action plan, relaunched and redesigned site architecture, and led multilingual SEO structures. Implemented App Store Optimization and optimized Google Ads campaigns across several countries with CRO focus. Coordinated with internal teams and tracked results to boost traffic and conversions.

Online Marketing Manager · TimeTac GmbHSep 2015 – Jul 2019 · 3 yrs 11 mos

Developed and executed SEO/SEA strategies; managed Google Ads campaigns with strategic planning, retargeting, A/B testing and budget optimization. Created content roadmaps, coordinated cross-country campaigns, translated English content to German, and redesigned landing pages. Implemented event tracking and performance reporting.

Key Account ManagerSep 2013 – Sep 2015 · 2 yrs 1 mo

Managed major accounts (e.g., InterSport.at, Restplatzbörse.at, Douglas.at) and supported online marketing initiatives; collaborated with sales and product teams to optimize account performance and growth.

Online Marketing Manager · video2brain GmbH (LinkedIn Austria)Sep 2012 – Aug 2013 · 1 yr
Marketing, Online and Sales · Siemens GigasetFeb 2008 – Aug 2010 · 2 yrs 7 mos

Education

Diploma in Economics · University of Hagen2030 – 2026
Computer Science · Ludwig-Maximilians-Universität München2030 – 2026

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