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I turn business objectives into trusted consumer narratives. Across APAC and Europe, from Ogilvy to Uber to category-defining agritech and fintech companies, I’ve built marketing communication strategies that translate data to stories. I’ve demystified regulated food health science for mothers, financial products for first-time users and untangled deal terms for founders. You’ll find me doing this at the strategy level but equally comfortable rolling up my sleeves with local teams in execution.…I turn business objectives into trusted consumer narratives. Across APAC and Europe, from Ogilvy to Uber to category-defining agritech and fintech companies, I’ve built marketing communication strategies that translate data to stories. I’ve demystified regulated food health science for mothers, financial products for first-time users and untangled deal terms for founders. You’ll find me doing this at the strategy level but equally comfortable rolling up my sleeves with local teams in execution.

Judy Cheong

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I turn business objectives into trusted consumer narratives. Across APAC and Europe, from Ogilvy to Uber to category-defining agritech and fintech companies, I’ve built marketing communication strategies that translate data to stories. I’ve demystified regulated food health science for mothers, financial products for first-time users and untangled deal terms for founders. You’ll find me doing this at the strategy level but equally comfortable rolling up my sleeves with local teams in execution.…I turn business objectives into trusted consumer narratives. Across APAC and Europe, from Ogilvy to Uber to category-defining agritech and fintech companies, I’ve built marketing communication strategies that translate data to stories. I’ve demystified regulated food health science for mothers, financial products for first-time users and untangled deal terms for founders. You’ll find me doing this at the strategy level but equally comfortable rolling up my sleeves with local teams in execution.

Available to hire

I turn business objectives into trusted consumer narratives. Across APAC and Europe, from Ogilvy to Uber to category-defining agritech and fintech companies, I’ve built marketing communication strategies that translate data to stories. I’ve demystified regulated food health science for mothers, financial products for first-time users
and untangled deal terms for founders. You’ll find me doing this at the strategy level but equally comfortable rolling up my sleeves with local teams in execution.

Skills

Leadership

Branding

Email Marketing

Experience Level

Leadership

Expert

Branding

Expert

Email Marketing

Intermediate

Work Experience

Senior Global Social Lead at 26 Bank (Berlin, Germany)

September 1, 2026 - Present

Led a team of 7 social strategists, building regional narrative strategy aligned to global brand and product priorities in a highly regulated, high-scrutiny financial services environment. Led social for #BigBankingChat and a regional consumer education campaign on financial literacy and trust in new banking products. Partnered with KOLs and regional influencers to make a complex product relatable. Established performance analytics frameworks, governance policies, and cross-functional workflows (including Khoros) for coordinated, regulated social and customer communications.

Regional Marketing Lead at Iterative (Southeast Asia’s most active VC: Tech in Asia, 2025)

September 1, 2024 - March 20, 2026

Reported to Managing Partner. Grew founder application pipeline by 8% YoY through integrated marketing communications across the funnel. Developed accessible stories for founder audiences across Southeast Asia from complex investment terms and venture-building concepts; built founder-first storytelling framework and launched Iterative’s Founders’ Day conference producing VC’s most in-demand resources. Deepened community trust and engagement with multi-channel content and distribution strategy including acquisition partnerships and content across LinkedIn, online/offline events, and email marketing.

Sustainir Group Head of Brand and Communications at Sustainir Group

May 1, 2020 - February 29, 2024

Turned business objectives into trusted consumer narratives for functional beverages rooted in quantified gut-health and stress-reduction benefits. Led end-to-end brand, communications (social, press), and marketing including sales product training, B2B partnership-led customer acquisition, trade activations, campaigns, product launches, and influencer marketing. Drove commercial results including 10% of total business revenue at launch and #1 best-selling organic beverage at FairPrice within 3 months. Delivered +500% social reach via PR and influencer campaigns, 2x in-store sales uplift, and 5x PR value YoY (~5% of total annual revenue). Co-developed B2B partnerships across schools, food networks, brands, and trade channels; led group B Corp certification and strengthened ESG narrative.

Senior Global Marketing Lead (maternity cover contract) at DHL (Bonn, Germany)

November 1, 2019 - May 31, 2020

Supported EMEA communications for DHL Freight Forwarding. Built global content playbooks and lead-generation strategy across owned and social channels for key product lines including DHL SpeedGate.

Social & Content Lead at Uber APAC

November 1, 2018 - October 31, 2019

Led regional earned social strategy for Unlocked Cities, a brand campaign across 7 APAC markets (115M reach, 1.5B social impressions, Bronze Cannes Lions) demonstrating how global product story can be made locally relevant. Led social for #HiddenCities with Canon across 5 markets using an influencer-first approach; 22M reach and opened partnership conversations with Disney and Airbnb. Built media partnerships across consumer, tech, and culture outlets (Mashable, VICE Media, Rappler, Mothership) to produce branded episodic content at regional scale. Developed regional campaign playbooks enabling APAC market teams to turn global brand priorities into locally resonant work.

Digital & Social Director at Ogilvy Singapore

April 1, 2013 - March 31, 2017

Owned a $2.5M client portfolio (40% of agency billings) including P&L, narrative strategy, content, and social intelligence. Grew the $800K Nestlé Singapore business 20% YoY across Nescafé, MILO, Nestlé Infant Nutrition, and Purina. Exported team’s playbook to Malaysia, launching MILO Malaysia’s first content newsroom and #NeverGiveUp campaign adapted for Singapore. Built Social@Ogilvy Singapore’s crisis management and consumer engagement capabilities; mentored 20+ people on the team and directly managed 6.

Social Media Specialist at Volcanic (acquired by WPP under Group M)

January 1, 2010 - April 1, 2013

Managed B2C social strategy across regulated and consumer brands (StarHub, CIMB Bank, Norton, Sentosa), contributing to 2x revenue growth on the StarHub account.