Owner at Beyond Beans Personal Chef

Sole proprietorship focused on offering healthy meals to clients. Built and managed all business operations including client onboarding, financial tracking, and service delivery for 40+ families. Executed personalized client experiences and streamlined recurring service schedules.

Head of Marketing at Watchtower

Project lead for a new website: managed external design team, created content, and ensured timely delivery. Implemented HubSpot CRM and Marketing Hub and led the migration from Pipedrive. Led end-to-end execution of a large-scale industry event in Australia: oversaw pre-event campaigns (LinkedIn Ads), coordinated multiple vendors, managed booth build-up, catering, and logistics.

Digital Marketing Manager, APAC at Dentsu International

Responsible for rolling out dentsu’s corporate regional growth marketing plan in APAC. Regional operations lead for Salesforce Pardot across 8+ APAC markets; led tool rollouts, lead flow design, and training. Led efforts to drive Salesforce user adoption amongst sales and marketing teams, and sustained organisation-wide change management aligned with global best practices. Led regional webinar series from end to end, overseeing strategy, content, and execution. Maintained regional website for content and lead optimization. Handled campaigns’ strategy and execution, defining tactics to drive quality leads across channels.

Marketing Manager at RIGHT -HAND CYBERSECURITY

First hire on the marketing team, responsible for creating a Digital Marketing strategy from scratch. Led a pioneer Demand Gen strategy, bringing over 50 MQLs within 11 months through organic initiatives. Implemented Hubspot Marketing and Sales Hubs, executing inbound strategy and building key reports. Conducted the company's rebranding project, including the in-house creation of a new website on WordPress. Drove LinkedIn organic strategy resulting in 700% growth in followers, with an average of 6% engagement rate. Ran monthly webinars and co-branded events, handling vendors, communications, and platform logistics.

Talent Recruiter – Cyber security Sales at TECHSTREAM GLOBAL

Sourced and interviewed candidates for Sales, Marketing and Technical mid and executive-level roles based on a screening process to identify best fits. Used Salesforce CRM to manage and update candidates’ information.

Digital Marketing Analyst at Trend Micro

Responsible for executing digital marketing activities, assisting marketing and sales objectives with cost-effective initiatives. Coordinated 5+ agencies and suppliers for PR, content and digital needs. Executed end-to-end campaigns with Marketo and managed lead flow on Salesforce, supporting the sales team to identify and qualify opportunities. Coordinated and presented biweekly webinars and ran in-person events and trainings.

Digital Marketing Manager at CISCO Brazil

Supported Cisco’s goals by managing the company’s regional Social Media strategy. Delivered social selling training to educate sales teams, driving significant engagement growth and employee advocacy. Executed campaigns across verticals and personas, supporting demand generation. Coordinated projects attracting 100+ Brazilian prospects and clients to Cisco’s major conferences.